UBS Group Issues Pessimistic Forecast for Harley-Davidson (NYSE:HOG) Stock Price

Harley-Davidson (NYSE:HOG - Get Free Report) had its price target dropped by analysts at UBS Group from $35.00 to $28.00 in a note issued to investors on Thursday,Benzinga reports. The firm currently has a "neutral" rating on the stock. UBS Group's target price indicates a potential upside of 5.80% from the stock's current price.

A number of other analysts have also commented on the stock. Robert W. Baird lowered their target price on shares of Harley-Davidson from $40.00 to $36.00 and set a "neutral" rating for the company in a report on Tuesday, December 31st. Bank of America lowered their price objective on shares of Harley-Davidson from $40.00 to $35.00 and set a "buy" rating for the company in a research report on Thursday, January 30th. StockNews.com upgraded shares of Harley-Davidson from a "sell" rating to a "hold" rating in a report on Wednesday, November 27th. Morgan Stanley dropped their price target on Harley-Davidson from $33.00 to $31.00 and set an "equal weight" rating on the stock in a research note on Thursday, February 6th. Finally, DA Davidson cut their price objective on shares of Harley-Davidson from $39.00 to $31.00 and set a "buy" rating on the stock in a research report on Tuesday, February 4th. Six research analysts have rated the stock with a hold rating and three have assigned a buy rating to the company. According to data from MarketBeat.com, Harley-Davidson has a consensus rating of "Hold" and a consensus price target of $33.57.

Harley-Davidson Trading Down 1.8 %

Shares of HOG stock traded down $0.48 on Thursday, reaching $26.47. 1,760,286 shares of the stock were exchanged, compared to its average volume of 2,288,014. The stock has a 50 day moving average price of $28.49 and a 200 day moving average price of $32.83. The stock has a market cap of $3.37 billion, a PE ratio of 7.95, a P/E/G ratio of 0.37 and a beta of 1.46. Harley-Davidson has a one year low of $25.25 and a one year high of $44.16. The company has a debt-to-equity ratio of 1.41, a current ratio of 1.40 and a quick ratio of 1.19.

Harley-Davidson (NYSE:HOG - Get Free Report) last released its earnings results on Wednesday, February 5th. The company reported ($0.93) earnings per share (EPS) for the quarter, missing analysts' consensus estimates of ($0.65) by ($0.28). Harley-Davidson had a net margin of 9.25% and a return on equity of 13.64%. During the same quarter last year, the company earned $0.18 EPS. Equities research analysts forecast that Harley-Davidson will post 3.44 EPS for the current fiscal year.

Insider Activity

In other Harley-Davidson news, insider Luke Christopher Mansfield sold 3,400 shares of the company's stock in a transaction on Thursday, February 13th. The shares were sold at an average price of $25.96, for a total value of $88,264.00. Following the transaction, the insider now directly owns 23,555 shares in the company, valued at $611,487.80. The trade was a 12.61 % decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. Insiders own 0.87% of the company's stock.

Institutional Trading of Harley-Davidson

Several hedge funds and other institutional investors have recently modified their holdings of HOG. Blue Trust Inc. lifted its position in Harley-Davidson by 23.5% during the third quarter. Blue Trust Inc. now owns 3,659 shares of the company's stock worth $141,000 after acquiring an additional 697 shares during the last quarter. Raymond James & Associates lifted its holdings in Harley-Davidson by 5.0% during the 3rd quarter. Raymond James & Associates now owns 647,000 shares of the company's stock worth $24,929,000 after purchasing an additional 30,725 shares during the last quarter. Allspring Global Investments Holdings LLC lifted its holdings in Harley-Davidson by 289.4% during the 3rd quarter. Allspring Global Investments Holdings LLC now owns 7,442 shares of the company's stock worth $287,000 after purchasing an additional 5,531 shares during the last quarter. Private Advisor Group LLC bought a new stake in Harley-Davidson in the 3rd quarter valued at $294,000. Finally, Verity Asset Management Inc. grew its holdings in Harley-Davidson by 28.3% in the 3rd quarter. Verity Asset Management Inc. now owns 8,396 shares of the company's stock valued at $323,000 after buying an additional 1,851 shares in the last quarter. Institutional investors own 85.10% of the company's stock.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.