Harley-Davidson (NYSE:HOG) Hits New 12-Month Low - Here's What Happened

Harley-Davidson, Inc. (NYSE:HOG - Get Free Report)'s share price reached a new 52-week low on Wednesday . The stock traded as low as $28.64 and last traded at $28.70, with a volume of 65929 shares trading hands. The stock had previously closed at $29.46.

Wall Street Analysts Forecast Growth

Several brokerages have recently issued reports on HOG. Bank of America reduced their price objective on Harley-Davidson from $50.00 to $45.00 and set a "buy" rating for the company in a research note on Tuesday, October 15th. UBS Group reduced their price target on shares of Harley-Davidson from $40.00 to $35.00 and set a "neutral" rating for the company in a research report on Thursday, November 7th. Baird R W downgraded shares of Harley-Davidson from a "strong-buy" rating to a "hold" rating in a report on Wednesday, October 2nd. Robert W. Baird cut their price objective on shares of Harley-Davidson from $40.00 to $36.00 and set a "neutral" rating on the stock in a research note on Tuesday, December 31st. Finally, Citigroup decreased their target price on shares of Harley-Davidson from $39.00 to $34.00 and set a "neutral" rating for the company in a research report on Friday, October 25th. Five research analysts have rated the stock with a hold rating and four have given a buy rating to the stock. Based on data from MarketBeat.com, the company has an average rating of "Hold" and a consensus target price of $42.00.

Harley-Davidson Stock Down 2.1 %

The business's fifty day simple moving average is $32.04 and its two-hundred day simple moving average is $34.40. The company has a market cap of $3.67 billion, a PE ratio of 6.50, a PEG ratio of 0.44 and a beta of 1.48. The company has a debt-to-equity ratio of 1.38, a current ratio of 1.41 and a quick ratio of 1.25.

Harley-Davidson Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Monday, December 23rd. Investors of record on Tuesday, December 10th were issued a $0.1725 dividend. The ex-dividend date was Tuesday, December 10th. This represents a $0.69 dividend on an annualized basis and a yield of 2.39%. Harley-Davidson's payout ratio is 15.54%.

Insider Buying and Selling at Harley-Davidson

In other news, Director Maryrose Sylvester sold 4,278 shares of the company's stock in a transaction that occurred on Wednesday, October 30th. The stock was sold at an average price of $32.25, for a total transaction of $137,965.50. Following the completion of the transaction, the director now directly owns 17,687 shares of the company's stock, valued at $570,405.75. This represents a 19.48 % decrease in their position. The sale was disclosed in a filing with the SEC, which is available through this link. 0.87% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On Harley-Davidson

A number of large investors have recently added to or reduced their stakes in HOG. JPMorgan Chase & Co. grew its position in shares of Harley-Davidson by 38.6% in the third quarter. JPMorgan Chase & Co. now owns 533,490 shares of the company's stock valued at $20,555,000 after purchasing an additional 148,537 shares during the period. Franklin Resources Inc. acquired a new stake in Harley-Davidson in the 3rd quarter worth about $2,725,000. Tidal Investments LLC purchased a new stake in Harley-Davidson during the 3rd quarter worth approximately $479,000. Toronto Dominion Bank raised its holdings in shares of Harley-Davidson by 1.7% during the third quarter. Toronto Dominion Bank now owns 49,995 shares of the company's stock valued at $1,926,000 after acquiring an additional 815 shares during the last quarter. Finally, Barclays PLC lifted its position in shares of Harley-Davidson by 135.7% in the third quarter. Barclays PLC now owns 282,932 shares of the company's stock valued at $10,900,000 after acquiring an additional 162,899 shares in the last quarter. 85.10% of the stock is currently owned by institutional investors and hedge funds.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.