Harley-Davidson (NYSE:HOG) Reaches New 12-Month Low - What's Next?

Harley-Davidson, Inc. (NYSE:HOG - Get Free Report)'s stock price hit a new 52-week low on Wednesday . The company traded as low as $20.45 and last traded at $20.84, with a volume of 3541300 shares traded. The stock had previously closed at $22.78.

Wall Street Analyst Weigh In

A number of research firms recently commented on HOG. Robert W. Baird dropped their target price on Harley-Davidson from $32.00 to $26.00 and set a "neutral" rating on the stock in a report on Friday, April 4th. Bank of America lowered their target price on Harley-Davidson from $40.00 to $35.00 and set a "buy" rating on the stock in a report on Thursday, January 30th. Morgan Stanley reduced their price objective on shares of Harley-Davidson from $33.00 to $31.00 and set an "equal weight" rating for the company in a research report on Thursday, February 6th. Citigroup dropped their target price on shares of Harley-Davidson from $29.00 to $28.00 and set a "neutral" rating on the stock in a report on Wednesday, April 2nd. Finally, DA Davidson restated a "buy" rating and set a $31.00 target price on shares of Harley-Davidson in a report on Wednesday, April 9th. Six analysts have rated the stock with a hold rating, two have given a buy rating and one has assigned a strong buy rating to the company's stock. Based on data from MarketBeat.com, Harley-Davidson has an average rating of "Hold" and an average target price of $32.00.

Harley-Davidson Trading Down 1.7 %

The company has a debt-to-equity ratio of 1.41, a quick ratio of 1.19 and a current ratio of 1.40. The company's 50 day simple moving average is $25.15 and its two-hundred day simple moving average is $29.61. The stock has a market cap of $2.74 billion, a price-to-earnings ratio of 6.65, a price-to-earnings-growth ratio of 0.38 and a beta of 1.28.

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Harley-Davidson (NYSE:HOG - Get Free Report) last announced its quarterly earnings results on Wednesday, February 5th. The company reported ($0.93) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.65) by ($0.28). Harley-Davidson had a net margin of 9.25% and a return on equity of 13.64%. During the same period last year, the business earned $0.18 EPS. Research analysts expect that Harley-Davidson, Inc. will post 3.44 EPS for the current fiscal year.

Harley-Davidson Increases Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Friday, March 14th. Investors of record on Friday, February 28th were issued a $0.18 dividend. The ex-dividend date of this dividend was Friday, February 28th. This is a boost from Harley-Davidson's previous quarterly dividend of $0.17. This represents a $0.72 dividend on an annualized basis and a yield of 3.25%. Harley-Davidson's dividend payout ratio is currently 21.62%.

Insider Buying and Selling at Harley-Davidson

In related news, insider Luke Christopher Mansfield sold 3,400 shares of the business's stock in a transaction dated Thursday, February 13th. The stock was sold at an average price of $25.96, for a total transaction of $88,264.00. Following the completion of the transaction, the insider now owns 23,555 shares of the company's stock, valued at approximately $611,487.80. The trade was a 12.61 % decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Corporate insiders own 0.87% of the company's stock.

Institutional Inflows and Outflows

A number of large investors have recently modified their holdings of HOG. MML Investors Services LLC boosted its holdings in Harley-Davidson by 4.7% in the 3rd quarter. MML Investors Services LLC now owns 8,430 shares of the company's stock valued at $325,000 after purchasing an additional 379 shares during the period. Venturi Wealth Management LLC increased its stake in Harley-Davidson by 172.0% during the fourth quarter. Venturi Wealth Management LLC now owns 876 shares of the company's stock valued at $26,000 after acquiring an additional 554 shares during the period. Covestor Ltd raised its holdings in Harley-Davidson by 18.8% in the 4th quarter. Covestor Ltd now owns 4,163 shares of the company's stock valued at $125,000 after acquiring an additional 658 shares in the last quarter. Toronto Dominion Bank lifted its position in shares of Harley-Davidson by 1.7% in the 3rd quarter. Toronto Dominion Bank now owns 49,995 shares of the company's stock worth $1,926,000 after acquiring an additional 815 shares during the period. Finally, Deutsche Bank AG boosted its stake in Harley-Davidson by 7.8% during the fourth quarter. Deutsche Bank AG now owns 11,486 shares of the company's stock worth $346,000 after buying an additional 831 shares in the last quarter. 85.10% of the stock is currently owned by institutional investors and hedge funds.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.