Harley-Davidson (NYSE:HOG) Hits New 1-Year Low - What's Next?

Harley-Davidson, Inc. (NYSE:HOG - Get Free Report) shares reached a new 52-week low on Tuesday . The stock traded as low as $27.37 and last traded at $28.25, with a volume of 1220614 shares traded. The stock had previously closed at $27.80.

Analyst Upgrades and Downgrades

A number of research firms recently issued reports on HOG. Robert W. Baird lowered their target price on shares of Harley-Davidson from $40.00 to $36.00 and set a "neutral" rating on the stock in a research note on Tuesday, December 31st. StockNews.com raised Harley-Davidson from a "sell" rating to a "hold" rating in a report on Wednesday, November 27th. Baird R W lowered shares of Harley-Davidson from a "strong-buy" rating to a "hold" rating in a research report on Wednesday, October 2nd. UBS Group decreased their price target on Harley-Davidson from $40.00 to $35.00 and set a "neutral" rating on the stock in a research note on Thursday, November 7th. Finally, Bank of America reduced their target price on Harley-Davidson from $50.00 to $45.00 and set a "buy" rating on the stock in a report on Tuesday, October 15th. Five analysts have rated the stock with a hold rating and four have issued a buy rating to the company's stock. According to data from MarketBeat.com, the stock has an average rating of "Hold" and an average target price of $42.00.

Harley-Davidson Trading Up 2.1 %

The company has a market capitalization of $3.67 billion, a P/E ratio of 6.49, a PEG ratio of 0.44 and a beta of 1.48. The company has a current ratio of 1.41, a quick ratio of 1.25 and a debt-to-equity ratio of 1.38. The business has a 50 day moving average price of $31.83 and a 200 day moving average price of $34.30.

Harley-Davidson Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Monday, December 23rd. Investors of record on Tuesday, December 10th were given a $0.1725 dividend. The ex-dividend date was Tuesday, December 10th. This represents a $0.69 annualized dividend and a dividend yield of 2.40%. Harley-Davidson's dividend payout ratio is presently 15.54%.

Insiders Place Their Bets

In other Harley-Davidson news, Director Maryrose Sylvester sold 4,278 shares of Harley-Davidson stock in a transaction on Wednesday, October 30th. The shares were sold at an average price of $32.25, for a total value of $137,965.50. Following the sale, the director now directly owns 17,687 shares in the company, valued at approximately $570,405.75. The trade was a 19.48 % decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Corporate insiders own 0.87% of the company's stock.

Institutional Inflows and Outflows

Several institutional investors have recently made changes to their positions in HOG. Pacer Advisors Inc. increased its stake in shares of Harley-Davidson by 22,680.0% during the 3rd quarter. Pacer Advisors Inc. now owns 4,182,864 shares of the company's stock worth $161,166,000 after purchasing an additional 4,164,502 shares during the last quarter. Dimensional Fund Advisors LP increased its holdings in shares of Harley-Davidson by 12.8% in the second quarter. Dimensional Fund Advisors LP now owns 6,248,512 shares of the company's stock valued at $209,576,000 after purchasing an additional 708,260 shares during the last quarter. Hotchkis & Wiley Capital Management LLC lifted its stake in shares of Harley-Davidson by 559.4% during the 3rd quarter. Hotchkis & Wiley Capital Management LLC now owns 394,680 shares of the company's stock worth $15,207,000 after buying an additional 334,830 shares during the last quarter. Squarepoint Ops LLC boosted its holdings in shares of Harley-Davidson by 174.4% during the 2nd quarter. Squarepoint Ops LLC now owns 419,775 shares of the company's stock worth $14,079,000 after buying an additional 266,806 shares during the period. Finally, AQR Capital Management LLC grew its holdings in Harley-Davidson by 1,179.1% in the 2nd quarter. AQR Capital Management LLC now owns 270,102 shares of the company's stock valued at $9,048,000 after buying an additional 248,986 shares in the last quarter. Institutional investors and hedge funds own 85.10% of the company's stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.