Harley-Davidson (NYSE:HOG) Hits New 52-Week Low - Should You Sell?

Harley-Davidson, Inc. (NYSE:HOG - Get Free Report) shares reached a new 52-week low on Tuesday . The stock traded as low as $27.37 and last traded at $28.25, with a volume of 1220614 shares traded. The stock had previously closed at $27.80.

Analysts Set New Price Targets

HOG has been the topic of a number of analyst reports. Bank of America dropped their price target on Harley-Davidson from $50.00 to $45.00 and set a "buy" rating on the stock in a research note on Tuesday, October 15th. StockNews.com raised shares of Harley-Davidson from a "sell" rating to a "hold" rating in a research report on Wednesday, November 27th. Baird R W cut Harley-Davidson from a "strong-buy" rating to a "hold" rating in a research report on Wednesday, October 2nd. Citigroup cut their price objective on Harley-Davidson from $39.00 to $34.00 and set a "neutral" rating on the stock in a research note on Friday, October 25th. Finally, UBS Group lowered their price target on Harley-Davidson from $40.00 to $35.00 and set a "neutral" rating on the stock in a report on Thursday, November 7th. Five equities research analysts have rated the stock with a hold rating and four have given a buy rating to the company. According to MarketBeat, Harley-Davidson currently has a consensus rating of "Hold" and an average price target of $42.00.

Harley-Davidson Price Performance

The company has a market cap of $3.76 billion, a price-to-earnings ratio of 6.66, a P/E/G ratio of 0.32 and a beta of 1.48. The company has a debt-to-equity ratio of 1.38, a quick ratio of 1.25 and a current ratio of 1.41. The company's 50 day moving average price is $31.68 and its 200 day moving average price is $34.23.

Harley-Davidson Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Monday, December 23rd. Investors of record on Tuesday, December 10th were given a dividend of $0.1725 per share. The ex-dividend date was Tuesday, December 10th. This represents a $0.69 dividend on an annualized basis and a yield of 2.33%. Harley-Davidson's dividend payout ratio (DPR) is presently 15.54%.

Insiders Place Their Bets

In other Harley-Davidson news, Director Maryrose Sylvester sold 4,278 shares of the company's stock in a transaction dated Wednesday, October 30th. The shares were sold at an average price of $32.25, for a total transaction of $137,965.50. Following the transaction, the director now directly owns 17,687 shares in the company, valued at approximately $570,405.75. This represents a 19.48 % decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Insiders own 0.87% of the company's stock.

Institutional Inflows and Outflows

Large investors have recently made changes to their positions in the stock. Dimensional Fund Advisors LP increased its stake in shares of Harley-Davidson by 12.8% in the 2nd quarter. Dimensional Fund Advisors LP now owns 6,248,512 shares of the company's stock valued at $209,576,000 after acquiring an additional 708,260 shares during the last quarter. Pacer Advisors Inc. increased its holdings in shares of Harley-Davidson by 22,680.0% in the third quarter. Pacer Advisors Inc. now owns 4,182,864 shares of the company's stock worth $161,166,000 after acquiring an additional 4,164,502 shares in the last quarter. Raymond James & Associates lifted its holdings in shares of Harley-Davidson by 5.0% during the 3rd quarter. Raymond James & Associates now owns 647,000 shares of the company's stock valued at $24,929,000 after purchasing an additional 30,725 shares in the last quarter. JPMorgan Chase & Co. increased its stake in Harley-Davidson by 38.6% during the 3rd quarter. JPMorgan Chase & Co. now owns 533,490 shares of the company's stock worth $20,555,000 after purchasing an additional 148,537 shares in the last quarter. Finally, Bank of Montreal Can boosted its holdings in shares of Harley-Davidson by 14.1% in the second quarter. Bank of Montreal Can now owns 468,618 shares of the company's stock valued at $15,731,000 after buying an additional 57,913 shares during the period. Institutional investors and hedge funds own 85.10% of the company's stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.