Harley-Davidson (NYSE:HOG) Sets New 12-Month Low - Here's Why

Shares of Harley-Davidson, Inc. (NYSE:HOG - Get Free Report) reached a new 52-week low during mid-day trading on Monday . The stock traded as low as $25.21 and last traded at $25.23, with a volume of 809837 shares changing hands. The stock had previously closed at $25.76.

Analyst Ratings Changes

Several analysts recently weighed in on HOG shares. UBS Group cut their price target on Harley-Davidson from $35.00 to $28.00 and set a "neutral" rating on the stock in a research note on Thursday, February 20th. Citigroup cut their price objective on shares of Harley-Davidson from $31.00 to $29.00 and set a "neutral" rating on the stock in a research report on Thursday, February 6th. Robert W. Baird reduced their price target on shares of Harley-Davidson from $40.00 to $36.00 and set a "neutral" rating for the company in a research report on Tuesday, December 31st. Bank of America decreased their price objective on shares of Harley-Davidson from $40.00 to $35.00 and set a "buy" rating for the company in a report on Thursday, January 30th. Finally, StockNews.com upgraded Harley-Davidson from a "sell" rating to a "hold" rating in a research note on Wednesday, November 27th. Six research analysts have rated the stock with a hold rating and three have issued a buy rating to the company's stock. According to data from MarketBeat, Harley-Davidson currently has an average rating of "Hold" and a consensus price target of $33.57.

Harley-Davidson Stock Performance

The company has a debt-to-equity ratio of 1.41, a quick ratio of 1.19 and a current ratio of 1.40. The firm has a market cap of $3.08 billion, a P/E ratio of 7.40, a P/E/G ratio of 0.38 and a beta of 1.46. The business's 50-day simple moving average is $27.66 and its 200 day simple moving average is $32.24.

Harley-Davidson (NYSE:HOG - Get Free Report) last announced its earnings results on Wednesday, February 5th. The company reported ($0.93) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.65) by ($0.28). Harley-Davidson had a return on equity of 13.64% and a net margin of 9.25%. During the same period in the previous year, the firm earned $0.18 earnings per share. As a group, equities analysts predict that Harley-Davidson, Inc. will post 3.44 earnings per share for the current year.

Harley-Davidson Increases Dividend

The firm also recently announced a quarterly dividend, which will be paid on Friday, March 14th. Shareholders of record on Friday, February 28th will be issued a dividend of $0.18 per share. This is a boost from Harley-Davidson's previous quarterly dividend of $0.17. This represents a $0.72 dividend on an annualized basis and a yield of 2.91%. The ex-dividend date of this dividend is Friday, February 28th. Harley-Davidson's dividend payout ratio is currently 21.62%.

Insider Transactions at Harley-Davidson

In other news, insider Luke Christopher Mansfield sold 3,400 shares of Harley-Davidson stock in a transaction dated Thursday, February 13th. The stock was sold at an average price of $25.96, for a total transaction of $88,264.00. Following the transaction, the insider now directly owns 23,555 shares of the company's stock, valued at $611,487.80. The trade was a 12.61 % decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Corporate insiders own 0.87% of the company's stock.

Institutional Trading of Harley-Davidson

Several institutional investors and hedge funds have recently modified their holdings of the company. Universal Beteiligungs und Servicegesellschaft mbH bought a new stake in Harley-Davidson during the 4th quarter valued at approximately $5,294,000. Brickwood Asset Management LLP bought a new stake in shares of Harley-Davidson during the fourth quarter valued at approximately $27,783,000. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC lifted its holdings in shares of Harley-Davidson by 61.6% in the fourth quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 630,990 shares of the company's stock worth $19,012,000 after buying an additional 240,411 shares in the last quarter. Tidal Investments LLC boosted its position in shares of Harley-Davidson by 40.7% during the fourth quarter. Tidal Investments LLC now owns 17,493 shares of the company's stock worth $527,000 after acquiring an additional 5,059 shares during the last quarter. Finally, Sherbrooke Park Advisers LLC bought a new position in shares of Harley-Davidson during the fourth quarter worth $783,000. 85.10% of the stock is currently owned by institutional investors.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.