Harley-Davidson (NYSE:HOG) Rating Increased to Strong-Buy at DA Davidson

Harley-Davidson (NYSE:HOG - Get Free Report) was upgraded by investment analysts at DA Davidson to a "strong-buy" rating in a report issued on Tuesday, April 8th,Zacks.com reports. DA Davidson also issued estimates for Harley-Davidson's Q1 2025 earnings at $0.95 EPS, FY2025 earnings at $3.30 EPS and FY2026 earnings at $4.45 EPS.

Several other brokerages also recently commented on HOG. Morgan Stanley cut their price objective on shares of Harley-Davidson from $33.00 to $31.00 and set an "equal weight" rating on the stock in a research report on Thursday, February 6th. UBS Group cut their price target on shares of Harley-Davidson from $35.00 to $28.00 and set a "neutral" rating on the stock in a report on Thursday, February 20th. Bank of America lowered their price objective on Harley-Davidson from $40.00 to $35.00 and set a "buy" rating on the stock in a research report on Thursday, January 30th. Citigroup lowered their target price on shares of Harley-Davidson from $29.00 to $28.00 and set a "neutral" rating on the stock in a research note on Wednesday, April 2nd. Finally, Robert W. Baird reduced their price objective on Harley-Davidson from $32.00 to $26.00 and set a "neutral" rating for the company in a research report on Friday, April 4th. Six investment analysts have rated the stock with a hold rating, two have assigned a buy rating and one has assigned a strong buy rating to the company's stock. Based on data from MarketBeat.com, the stock currently has an average rating of "Hold" and a consensus price target of $32.00.

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Harley-Davidson Price Performance

NYSE HOG traded down $0.76 on Tuesday, reaching $21.82. 613,924 shares of the company's stock traded hands, compared to its average volume of 1,919,319. The stock has a market cap of $2.70 billion, a PE ratio of 6.55, a P/E/G ratio of 0.38 and a beta of 1.28. Harley-Davidson has a 12 month low of $20.45 and a 12 month high of $40.50. The stock has a 50-day simple moving average of $25.08 and a 200 day simple moving average of $29.49. The company has a debt-to-equity ratio of 1.41, a current ratio of 1.40 and a quick ratio of 1.19.

Harley-Davidson (NYSE:HOG - Get Free Report) last released its quarterly earnings results on Wednesday, February 5th. The company reported ($0.93) EPS for the quarter, missing analysts' consensus estimates of ($0.65) by ($0.28). Harley-Davidson had a net margin of 9.25% and a return on equity of 13.64%. During the same period in the prior year, the business posted $0.18 EPS. As a group, research analysts predict that Harley-Davidson will post 3.44 earnings per share for the current year.

Insider Transactions at Harley-Davidson

In other Harley-Davidson news, insider Luke Christopher Mansfield sold 3,400 shares of the firm's stock in a transaction that occurred on Thursday, February 13th. The shares were sold at an average price of $25.96, for a total value of $88,264.00. Following the transaction, the insider now directly owns 23,555 shares of the company's stock, valued at $611,487.80. This trade represents a 12.61 % decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Corporate insiders own 0.87% of the company's stock.

Institutional Trading of Harley-Davidson

A number of hedge funds and other institutional investors have recently modified their holdings of HOG. Versant Capital Management Inc increased its position in shares of Harley-Davidson by 3,514.8% during the 1st quarter. Versant Capital Management Inc now owns 976 shares of the company's stock worth $25,000 after purchasing an additional 949 shares during the last quarter. Venturi Wealth Management LLC lifted its stake in Harley-Davidson by 172.0% in the fourth quarter. Venturi Wealth Management LLC now owns 876 shares of the company's stock worth $26,000 after acquiring an additional 554 shares during the last quarter. CX Institutional purchased a new stake in Harley-Davidson during the 1st quarter worth about $28,000. UMB Bank n.a. boosted its holdings in Harley-Davidson by 153.6% in the first quarter. UMB Bank n.a. now owns 1,306 shares of the company's stock valued at $33,000 after purchasing an additional 791 shares in the last quarter. Finally, Bessemer Group Inc. boosted its stake in Harley-Davidson by 237.9% in the fourth quarter. Bessemer Group Inc. now owns 1,301 shares of the company's stock valued at $39,000 after acquiring an additional 916 shares in the last quarter. 85.10% of the stock is owned by institutional investors and hedge funds.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.