Hickory Asset Management Inc. Makes New Investment in Booking Holdings Inc. (NASDAQ:BKNG)

Hickory Asset Management Inc. purchased a new position in Booking Holdings Inc. (NASDAQ:BKNG - Free Report) during the fourth quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor purchased 327 shares of the business services provider's stock, valued at approximately $1,624,000. Booking comprises about 1.4% of Hickory Asset Management Inc.'s holdings, making the stock its 22nd largest holding.

Other institutional investors and hedge funds have also recently made changes to their positions in the company. Geode Capital Management LLC boosted its stake in Booking by 1.4% in the third quarter. Geode Capital Management LLC now owns 797,116 shares of the business services provider's stock worth $3,350,605,000 after buying an additional 11,211 shares in the last quarter. Janus Henderson Group PLC lifted its holdings in shares of Booking by 0.5% in the 3rd quarter. Janus Henderson Group PLC now owns 492,274 shares of the business services provider's stock worth $2,073,508,000 after acquiring an additional 2,321 shares during the last quarter. Fisher Asset Management LLC boosted its stake in shares of Booking by 3.3% in the 3rd quarter. Fisher Asset Management LLC now owns 418,742 shares of the business services provider's stock valued at $1,763,797,000 after purchasing an additional 13,429 shares in the last quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC grew its holdings in shares of Booking by 4.1% during the 3rd quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 296,599 shares of the business services provider's stock valued at $1,249,311,000 after purchasing an additional 11,649 shares during the last quarter. Finally, Icon Wealth Advisors LLC raised its position in Booking by 342,723.5% in the 3rd quarter. Icon Wealth Advisors LLC now owns 233,120 shares of the business services provider's stock worth $981,929,000 after purchasing an additional 233,052 shares during the period. Hedge funds and other institutional investors own 92.42% of the company's stock.

Analysts Set New Price Targets

A number of research analysts have recently issued reports on the company. Wells Fargo & Company reduced their price objective on Booking from $4,657.00 to $4,470.00 and set an "equal weight" rating on the stock in a research note on Thursday, January 16th. DA Davidson raised their price target on Booking from $4,100.00 to $5,005.00 and gave the stock a "buy" rating in a research report on Thursday, October 31st. Mizuho boosted their price objective on Booking from $5,400.00 to $6,000.00 and gave the company an "outperform" rating in a research report on Thursday, December 19th. Oppenheimer raised their target price on shares of Booking from $5,500.00 to $6,000.00 and gave the stock an "outperform" rating in a report on Friday, December 6th. Finally, Robert W. Baird started coverage on shares of Booking in a research note on Wednesday, November 27th. They issued an "outperform" rating and a $5,850.00 target price on the stock. Nine research analysts have rated the stock with a hold rating, twenty-two have issued a buy rating and two have issued a strong buy rating to the company's stock. According to MarketBeat, Booking currently has an average rating of "Moderate Buy" and a consensus target price of $5,044.43.

Booking Stock Performance

Shares of BKNG traded down $31.28 during trading hours on Wednesday, hitting $5,110.60. The company had a trading volume of 187,180 shares, compared to its average volume of 257,431. The stock has a market capitalization of $169.16 billion, a price-to-earnings ratio of 34.68, a P/E/G ratio of 1.74 and a beta of 1.39. The firm has a fifty day moving average price of $4,913.12 and a 200-day moving average price of $4,537.47. Booking Holdings Inc. has a 52-week low of $3,180.00 and a 52-week high of $5,337.24.

Booking Company Profile

Booking Holdings Inc, formerly The Priceline Group Inc, is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands.