Kontoor Brands, Inc. is a global apparel company established in 2019 following its separation from VF Corporation. Headquartered in Greensboro, North Carolina, Kontoor Brands focuses on designing, manufacturing and marketing premium denim and casual apparel. The company’s portfolio is anchored by iconic brands Wrangler and Lee, which together boast a rich heritage dating back to the late 19th and mid-20th centuries. Through these brands, Kontoor Brands serves a broad range of consumers, from outdoor enthusiasts and western wear aficionados to fashion-conscious urban shoppers.
Kontoor Brands develops and distributes a variety of products, including jeans, tops, outerwear and apparel accessories. Wrangler is renowned for its rugged, performance-driven denim apparel, catering to rodeo participants, ranchers and those seeking durable everyday wear. Lee, with its roots in workwear innovation, offers a blend of style and function, emphasizing fit technology and contemporary design. Both brands have expanded into athleisure and digital-fit innovations, reflecting evolving consumer preferences toward comfort and personalization.
Operating across more than 80 countries, Kontoor Brands leverages a global supply chain that spans manufacturing facilities, strategic partnerships and distribution centers in North America, Europe, Latin America and Asia Pacific. The company’s omnichannel approach encompasses wholesale relationships with department stores and specialty retailers, as well as owned e-commerce platforms and branded retail locations. In recent years, Kontoor has intensified its focus on direct-to-consumer channels and digital marketing, investing in data analytics and customer engagement tools to drive brand loyalty and sales growth.
Led by President and Chief Executive Officer Scott Baxter, the executive team emphasizes disciplined cost management, innovation and sustainability. Under Baxter’s leadership, Kontoor Brands has set strategic priorities around responsible sourcing, water and energy conservation in manufacturing, and the integration of eco-friendly materials. The board and senior management continue to explore new product lines, strategic acquisitions and partnerships to strengthen brand equity and expand market presence. With a commitment to heritage, performance and consumer-centric innovation, Kontoor Brands aims to maintain its position as a leading name in global denim and casual apparel.
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