Baozun Inc. (NASDAQ:BZUN) Short Interest Update

Baozun Inc. (NASDAQ:BZUN - Get Free Report) saw a large increase in short interest in October. As of October 15th, there was short interest totalling 1,240,000 shares, an increase of 19.2% from the September 30th total of 1,040,000 shares. Approximately 2.2% of the shares of the stock are short sold. Based on an average daily trading volume, of 553,900 shares, the short-interest ratio is presently 2.2 days.

Wall Street Analysts Forecast Growth

Separately, CLSA downgraded shares of Baozun from an "outperform" rating to a "hold" rating and decreased their price target for the stock from $2.80 to $2.20 in a research note on Friday, August 30th.

Institutional Investors Weigh In On Baozun

A number of large investors have recently added to or reduced their stakes in the company. Acadian Asset Management LLC grew its stake in shares of Baozun by 55.1% in the second quarter. Acadian Asset Management LLC now owns 1,002,018 shares of the technology company's stock worth $2,335,000 after purchasing an additional 356,096 shares during the last quarter. Virtu Financial LLC bought a new stake in shares of Baozun in the 1st quarter worth approximately $48,000. Marshall Wace LLP purchased a new position in shares of Baozun during the second quarter valued at approximately $55,000. Cetera Advisors LLC bought a new position in shares of Baozun during the first quarter valued at approximately $35,000. Finally, Dimensional Fund Advisors LP raised its holdings in shares of Baozun by 23.4% during the second quarter. Dimensional Fund Advisors LP now owns 620,450 shares of the technology company's stock valued at $1,452,000 after acquiring an additional 117,502 shares in the last quarter. Institutional investors own 47.29% of the company's stock.

Baozun Stock Performance

BZUN stock traded up $0.09 during trading on Monday, hitting $3.25. 769,082 shares of the company traded hands, compared to its average volume of 536,192. The company has a 50-day moving average of $2.90 and a 200-day moving average of $2.67. Baozun has a 1 year low of $1.90 and a 1 year high of $4.38. The firm has a market capitalization of $198.50 million, a PE ratio of -5.40 and a beta of 0.35.

Baozun (NASDAQ:BZUN - Get Free Report) last released its quarterly earnings data on Wednesday, August 28th. The technology company reported ($0.07) earnings per share for the quarter. Baozun had a negative net margin of 3.02% and a negative return on equity of 6.38%. The company had revenue of $329.01 million for the quarter.

About Baozun

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.

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