Roku (ROKU) Stock Forecast & Price Target

$85.28 +2.70 (+3.27%)

Closing price 01/30/2025 04:00 PM Eastern

Extended Trading

$86.00 +0.72 (+0.85%)

As of 05:06 AM Eastern

Roku - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 25 Analyst Ratings

Sell
3

Hold
8

Buy
14

Based on 25 Wall Street analysts who have issued ratings for Roku in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 25 analysts, 3 have given a sell rating, 8 have given a hold rating, 12 have given a buy rating, and 2 have given a strong buy rating for ROKU.

Consensus Price Target

$83.18
-2.46% Downside

According to the 25 analysts' twelve-month price targets for Roku, the average price target is $83.18. The highest price target for ROKU is $105.00, while the lowest price target for ROKU is $55.00. The average price target represents a forecasted downside of -2.46% from the current price of $85.28.

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ROKU Analyst Ratings Over Time

Type	Current Forecast 2/1/24 to 1/31/25	1 Month Ago 1/2/24 to 1/1/25	3 Months Ago 11/3/23 to 11/2/24	1 Year Ago 2/1/23 to 2/1/24
Strong Buy	2 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	12 Buy rating(s)	12 Buy rating(s)	12 Buy rating(s)	10 Buy rating(s)
Hold	8 Hold rating(s)	9 Hold rating(s)	9 Hold rating(s)	12 Hold rating(s)
Sell	3 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)	4 Sell rating(s)
Consensus Price Target	$83.18	$83.81	$83.95	$84.74
Forecasted Upside	-2.46% Downside	12.74% Upside	27.78% Upside	-4.41% Downside
Consensus Rating	Moderate Buy	Moderate Buy	Hold	Hold

ROKU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ROKU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Roku Stock vs. The Competition

Type	Roku	Consumer Discretionary Companies	S&P 500
Consensus Rating Score	2.52	2.58	2.53
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	-2.46% Downside	1,241.31% Upside	11.40% Upside
News Sentiment Rating	Positive News See Recent ROKU News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
1/21/2025	Citizens Jmp 0 of 5 stars	M. Condon Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
1/21/2025	JMP Securities 2 of 5 stars	Matthew Condon Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Mkt Outperform	$95.00	+25.18%
1/10/2025	Moffett Nathanson 3 of 5 stars	M. Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Neutral ➝ Sell	$55.00	-33.73%
1/8/2025	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform	$100.00	+20.48%
1/7/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$100.00 ➝ $100.00	+25.14%
12/9/2024	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$70.00 ➝ $80.00	-5.04%
11/22/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Hodulik Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Neutral	$73.00	+5.90%
11/18/2024	Baird R W Subscribe to MarketBeat All Access for the recommendation accuracy rating	V. Kesavabhotla Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
11/18/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Neutral ➝ Outperform	$70.00 ➝ $90.00	+30.68%
11/1/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Underperform ➝ Underperform	$60.00 ➝ $55.00	-16.08%
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10/31/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Cahall Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$72.00 ➝ $74.00	+15.48%
10/31/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$60.00 ➝ $75.00	+23.48%
10/31/2024	Macquarie Subscribe to MarketBeat All Access for the recommendation accuracy rating	T. Nollen Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$90.00 ➝ $90.00	+41.04%
10/31/2024	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$61.00 ➝ $86.00	+10.95%
10/29/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Underweight ➝ Underweight	$60.00 ➝ $65.00	-14.53%
10/10/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$90.00 ➝ $92.00	+18.86%
9/30/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$75.00 ➝ $90.00	+20.95%
9/25/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$60.00 ➝ $77.00	+4.19%
9/12/2024	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy	$105.00 ➝ $105.00	+49.68%
9/12/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	P. Supino Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Peer Perform ➝ Outperform	$93.00	+32.57%
8/23/2024	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating	M. Morris Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$75.00	+21.34%
4/29/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Joyce Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Buy
4/29/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Positive ➝ Positive	$110.00 ➝ $80.00	+40.42%
2/16/2024	Stephens Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Overweight ➝ Overweight	$105.00	+44.55%
2/16/2024	Pivotal Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold	$85.00 ➝ $75.00	-20.63%
2/16/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Market Perform
11/27/2023	Cannonball Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$116.00	+13.23%
10/23/2023	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$80.00 ➝ $70.00	+15.00%
9/27/2023	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Market Perform
9/7/2023	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$100.00 ➝ $102.00	+18.34%
7/28/2023	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	In-Line	$70.00 ➝ $75.00	-10.67%
2/16/2023	Atlantic Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underweight ➝ Neutral	$76.00	+19.70%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 05:08 AM ET.

ROKU Forecast - Frequently Asked Questions

: According to the research reports of 25 Wall Street equities research analysts, the average twelve-month stock price forecast for Roku is $83.18, with a high forecast of $105.00 and a low forecast of $55.00.
: 25 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Roku in the last year. There are currently 3 sell ratings, 8 hold ratings, 12 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" ROKU shares.
: According to analysts, Roku's stock has a predicted downside of -2.46% based on their 12-month stock forecasts.
: Over the previous 90 days, Roku's stock had 3 upgrades and 1 downgrade by analysts.
: Roku has been rated by research analysts at Baird R W, Citizens Jmp, JMP Securities, Loop Capital, Moffett Nathanson, Needham & Company LLC, Robert W. Baird, UBS Group, and Wedbush in the past 90 days.
: Analysts like Roku less than other "consumer discretionary" companies. The consensus rating score for Roku is 2.52 while the average consensus rating score for "consumer discretionary" companies is 2.58. Learn more on how ROKU compares to other companies.

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This page (NASDAQ:ROKU) was last updated on 1/31/2025 by MarketBeat.com Staff

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Roku (ROKU) Stock Forecast & Price Target