Northern Financial Advisors Inc Buys 2,698 Shares of Amazon.com, Inc. (NASDAQ:AMZN)

Northern Financial Advisors Inc boosted its position in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 102.9% during the 4th quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 5,319 shares of the e-commerce giant's stock after purchasing an additional 2,698 shares during the period. Northern Financial Advisors Inc's holdings in Amazon.com were worth $1,167,000 at the end of the most recent reporting period.

Several other institutional investors and hedge funds have also recently added to or reduced their stakes in the company. Accordant Advisory Group Inc grew its holdings in shares of Amazon.com by 400.0% during the 4th quarter. Accordant Advisory Group Inc now owns 125 shares of the e-commerce giant's stock valued at $27,000 after acquiring an additional 100 shares in the last quarter. Icon Wealth Advisors LLC grew its holdings in shares of Amazon.com by 20.5% during the 3rd quarter. Icon Wealth Advisors LLC now owns 150,661 shares of the e-commerce giant's stock valued at $28,000 after acquiring an additional 25,581 shares in the last quarter. Bull Oak Capital LLC purchased a new position in shares of Amazon.com during the 3rd quarter valued at $45,000. Quattro Financial Advisors LLC grew its holdings in shares of Amazon.com by 23.8% during the 4th quarter. Quattro Financial Advisors LLC now owns 234 shares of the e-commerce giant's stock valued at $51,000 after acquiring an additional 45 shares in the last quarter. Finally, Values First Advisors Inc. purchased a new position in shares of Amazon.com during the 3rd quarter valued at $56,000. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

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Wall Street Analyst Weigh In

AMZN has been the topic of several research analyst reports. Sanford C. Bernstein boosted their price target on shares of Amazon.com from $235.00 to $265.00 and gave the company an "outperform" rating in a report on Wednesday, December 18th. Raymond James upped their price objective on shares of Amazon.com from $260.00 to $275.00 in a report on Monday, February 10th. Cantor Fitzgerald reiterated an "overweight" rating and issued a $270.00 price objective on shares of Amazon.com in a report on Friday, February 7th. Telsey Advisory Group reiterated an "outperform" rating and issued a $275.00 price objective on shares of Amazon.com in a report on Friday, February 7th. Finally, UBS Group upped their price objective on shares of Amazon.com from $230.00 to $264.00 and gave the stock a "buy" rating in a report on Monday, December 16th. Two analysts have rated the stock with a hold rating, forty-two have given a buy rating and one has issued a strong buy rating to the stock. Based on data from MarketBeat, Amazon.com has a consensus rating of "Moderate Buy" and an average target price of $260.65.

Insider Buying and Selling at Amazon.com

In other news, SVP David Zapolsky sold 19,212 shares of Amazon.com stock in a transaction on Monday, February 24th. The shares were sold at an average price of $217.50, for a total transaction of $4,178,610.00. Following the transaction, the senior vice president now directly owns 49,950 shares of the company's stock, valued at $10,864,125. This trade represents a 27.78 % decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, CEO Douglas J. Herrington sold 5,501 shares of Amazon.com stock in a transaction on Tuesday, February 18th. The stock was sold at an average price of $228.44, for a total transaction of $1,256,648.44. Following the transaction, the chief executive officer now directly owns 505,318 shares in the company, valued at approximately $115,434,843.92. This represents a 1.08 % decrease in their ownership of the stock. The disclosure for this sale can be found here. Over the last ninety days, insiders have sold 102,298 shares of company stock valued at $22,871,828. 10.80% of the stock is currently owned by insiders.

Amazon.com Price Performance

Shares of Amazon.com stock traded up $4.06 during midday trading on Friday, reaching $197.95. The company had a trading volume of 38,031,105 shares, compared to its average volume of 38,176,693. The company has a current ratio of 1.06, a quick ratio of 0.87 and a debt-to-equity ratio of 0.18. The company has a market capitalization of $2.10 trillion, a price-to-earnings ratio of 35.80, a price-to-earnings-growth ratio of 1.50 and a beta of 1.19. The stock has a fifty day simple moving average of $221.65 and a 200 day simple moving average of $207.50. Amazon.com, Inc. has a 1-year low of $151.61 and a 1-year high of $242.52.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings data on Thursday, February 6th. The e-commerce giant reported $1.86 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.52 by $0.34. Amazon.com had a net margin of 9.29% and a return on equity of 24.25%. As a group, equities research analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Amazon.com Profile

Amazon.com, Inc engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content.