Principal Financial Group (PFG) Stock Forecast & Price Target

$78.84 +1.04 (+1.34%)

As of 04:00 PM Eastern

Principal Financial Group - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 12 Analyst Ratings

Sell
4

Hold
5

Buy
3

Based on 12 Wall Street analysts who have issued ratings for Principal Financial Group in the last 12 months, the stock has a consensus rating of "Hold." Out of the 12 analysts, 4 have given a sell rating, 5 have given a hold rating, 2 have given a buy rating, and 1 has given a strong buy rating for PFG.

Consensus Price Target

$84.25
6.86% Upside

According to the 12 analysts' twelve-month price targets for Principal Financial Group, the average price target is $84.25. The highest price target for PFG is $99.00, while the lowest price target for PFG is $69.00. The average price target represents a forecasted upside of 6.86% from the current price of $78.84.

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PFG Analyst Ratings Over Time

Type	Current Forecast 1/15/24 to 1/14/25	1 Month Ago 12/16/23 to 12/15/24	3 Months Ago 10/17/23 to 10/16/24	1 Year Ago 1/15/23 to 1/15/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	2 Buy rating(s)	0 Buy rating(s)	0 Buy rating(s)	0 Buy rating(s)
Hold	5 Hold rating(s)	7 Hold rating(s)	9 Hold rating(s)	7 Hold rating(s)
Sell	4 Sell rating(s)	4 Sell rating(s)	2 Sell rating(s)	3 Sell rating(s)
Consensus Price Target	$84.25	$84.75	$85.42	$75.00
Forecasted Upside	6.86% Upside	7.40% Upside	-6.29% Downside	-4.76% Downside
Consensus Rating	Hold	Reduce	Hold	Reduce

PFG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PFG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Principal Financial Group Stock vs. The Competition

Type	Principal Financial Group	Finance Companies	S&P 500
Consensus Rating Score	2.00	2.51	2.52
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	6.86% Upside	24.53% Upside	14.85% Upside
News Sentiment Rating	Neutral News See Recent PFG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
1/14/2025	Wells Fargo & Company 3 of 5 stars	E. Greenspan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Underweight ➝ Underweight	$75.00 ➝ $69.00	-11.98%
1/10/2025	Keefe, Bruyette & Woods 4 of 5 stars	Ryan Krueger Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Market Perform ➝ Market Perform	$93.00 ➝ $90.00	+17.54%
1/7/2025	JPMorgan Chase & Co. 3 of 5 stars		Upgrade	Neutral ➝ Overweight	$95.00 ➝ $92.00	+18.22%
12/18/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Barnidge Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Overweight	$90.00 ➝ $90.00	+16.07%
12/5/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Equal Weight ➝ Underweight	$86.00 ➝ $80.00	-5.70%
11/19/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Sector Perform ➝ Sector Perform	$87.00 ➝ $91.00	+8.90%
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10/25/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Scott Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Underweight ➝ Underweight	$75.00 ➝ $77.00	-7.27%
10/10/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$94.00 ➝ $91.00	+3.87%
7/23/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Sell ➝ Sell	$68.00 ➝ $70.00	-18.01%
7/18/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$73.00 ➝ $76.00	-13.37%
7/9/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating	W. Burdis Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Market Perform ➝ Strong-Buy	$99.00	+26.18%
4/11/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	In-Line ➝ In-Line	$84.00 ➝ $86.00	+7.06%
6/9/2023	3M Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Upgrade

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 12:10 AM ET.

Should I Buy Principal Financial Group Stock? PFG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, January 12, 2025. Please send any questions or comments about these Principal Financial Group pros and cons to contact@marketbeat.com.

Principal Financial Group
Bull Case

Here are some ways that investors could benefit from investing in Principal Financial Group, Inc.:

Recent acquisition of 16,954 shares by Toronto Dominion Bank indicates growing institutional interest, suggesting confidence in the company's future performance.
The stock is currently trading at $78.91, which is relatively close to its 12-month low of $72.21, potentially offering a buying opportunity for investors looking for value.
Principal Financial Group, Inc. has a market capitalization of $18.05 billion, indicating it is a well-established company with significant market presence.
Analyst ratings show a consensus of "Hold" with an average price target of $84.75, suggesting potential for price appreciation based on current valuations.
Institutional investors and hedge funds own 75.08% of the company's stock, which often reflects a level of stability and confidence in the company's management and strategy.

Principal Financial Group
Bear Case

Investors should be bearish about investing in Principal Financial Group, Inc. for these reasons:

The stock has been rated with four sell ratings and an "underweight" rating from multiple analysts, indicating a lack of confidence in its short-term performance.
Recent price targets from analysts have been lowered, with some estimates dropping to as low as $75.00, suggesting potential downside risk.
The company has a P/E ratio of -87.68, which indicates that it may not be generating profits relative to its stock price, raising concerns about its financial health.
Despite a high market capitalization, the stock has shown volatility, with a beta of 1.20, indicating it may be more volatile than the overall market.
Recent trading activity shows a decline of 0.5%, which may signal bearish sentiment among investors and could lead to further price drops.

PFG Forecast - Frequently Asked Questions

: According to the research reports of 12 Wall Street equities research analysts, the average twelve-month stock price forecast for Principal Financial Group is $84.25, with a high forecast of $99.00 and a low forecast of $69.00.
: 12 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Principal Financial Group in the last twelve months. There are currently 4 sell ratings, 5 hold ratings, 2 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "hold" PFG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in PFG, but not buy additional shares or sell existing shares.
: According to analysts, Principal Financial Group's stock has a predicted upside of 6.86% based on their 12-month stock forecasts.
: Over the previous 90 days, Principal Financial Group's stock had 2 upgrades by analysts.
: Principal Financial Group has been rated by research analysts at Barclays, JPMorgan Chase & Co., Keefe, Bruyette & Woods, Morgan Stanley, Piper Sandler, Royal Bank of Canada, and Wells Fargo & Company in the past 90 days.
: Analysts like Principal Financial Group less than other "finance" companies. The consensus rating for Principal Financial Group is Hold while the average consensus rating for "finance" companies is Moderate Buy. Learn more on how PFG compares to other companies.

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This page (NYSE:PFG) was last updated on 1/14/2025 by MarketBeat.com Staff

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Principal Financial Group (PFG) Stock Forecast & Price Target