Principal Financial Group (PFG) Stock Forecast & Price Target

$72.94 -6.38 (-8.04%)

Closing price 04:00 PM Eastern

Extended Trading

$73.78 +0.84 (+1.15%)

As of 05:54 PM Eastern

Principal Financial Group - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 14 Analyst Ratings

Sell
4

Hold
7

Buy
3

Based on 14 Wall Street analysts who have issued ratings for Principal Financial Group in the last 12 months, the stock has a consensus rating of "Hold." Out of the 14 analysts, 4 have given a sell rating, 7 have given a hold rating, 2 have given a buy rating, and 1 has given a strong buy rating for PFG.

Consensus Price Target

$86.57
18.69% Upside

According to the 14 analysts' twelve-month price targets for Principal Financial Group, the average price target is $86.57. The highest price target for PFG is $99.00, while the lowest price target for PFG is $70.00. The average price target represents a forecasted upside of 18.69% from the current price of $72.94.

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PFG Analyst Ratings Over Time

Type	Current Forecast 4/4/24 to 4/4/25	1 Month Ago 3/5/24 to 3/5/25	3 Months Ago 1/5/24 to 1/4/25	1 Year Ago 4/5/23 to 4/4/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	2 Buy rating(s)	2 Buy rating(s)	1 Buy rating(s)	0 Buy rating(s)
Hold	7 Hold rating(s)	6 Hold rating(s)	6 Hold rating(s)	8 Hold rating(s)
Sell	4 Sell rating(s)	4 Sell rating(s)	4 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$86.57	$85.92	$84.75	$76.18
Forecasted Upside	18.69% Upside	-1.31% Downside	8.78% Upside	-9.95% Downside
Consensus Rating	Hold	Hold	Reduce	Reduce

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PFG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PFG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Principal Financial Group Stock vs. The Competition

Type	Principal Financial Group	Finance Companies	S&P 500
Consensus Rating Score	2.00	2.53	2.54
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	17.38% Upside	64.50% Upside	31.16% Upside
News Sentiment Rating	Positive News See Recent PFG News	Positive News	Positive News

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Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
4/2/2025	UBS Group 4 of 5 stars	John Nadel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$87.00 ➝ $93.00	+8.43%
4/2/2025	Piper Sandler 2 of 5 stars	J. Barnidge Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$93.00 ➝ $95.00	+11.16%
2/19/2025	Wells Fargo & Company 3 of 5 stars	E. Greenspan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Underweight ➝ Underweight	$69.00 ➝ $74.00	-14.55%
2/12/2025	Keefe, Bruyette & Woods Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ryan Krueger Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Market Perform ➝ Market Perform	$90.00 ➝ $92.00	+7.67%
2/7/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Scott Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Underweight ➝ Underweight	$77.00 ➝ $80.00	-2.83%
1/23/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	Jack Matten Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Market Perform	$93.00	+13.89%
1/16/2025	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Scott Heleniak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Sector Perform ➝ Sector Perform	$91.00 ➝ $91.00	+13.64%
1/7/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Neutral ➝ Overweight	$95.00 ➝ $92.00	+18.22%
12/5/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Equal Weight ➝ Underweight	$86.00 ➝ $80.00	-5.70%
10/10/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$94.00 ➝ $91.00	+3.87%
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7/23/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Sell ➝ Sell	$68.00 ➝ $70.00	-18.01%
7/18/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$73.00 ➝ $76.00	-13.37%
7/9/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating	W. Burdis Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Market Perform ➝ Strong-Buy	$99.00	+26.18%
4/11/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	In-Line ➝ In-Line	$84.00 ➝ $86.00	+7.06%
6/9/2023	3M Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Upgrade

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 06:05 PM ET.

Should I Buy Principal Financial Group Stock? PFG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, March 29, 2025. Please send any questions or comments about these Principal Financial Group pros and cons to contact@marketbeat.com.

Principal Financial Group
Bull Case

Here are some ways that investors could benefit from investing in Principal Financial Group, Inc.:

The current stock price is $85.60, which is near its 12-month high of $91.98, indicating strong market performance and potential for growth.
Principal Financial Group, Inc. has a solid dividend yield of 3.66%, providing investors with a reliable income stream through its annualized dividend of $3.00.
Institutional investors own 75.08% of the company's stock, suggesting strong confidence from large financial entities in the company's stability and growth prospects.
Recent upgrades from analysts, including Piper Sandler raising the target price to $93.00, reflect positive sentiment and potential for stock appreciation.
The company operates in diverse segments such as retirement, asset management, and insurance, which can help mitigate risks associated with market fluctuations.

Principal Financial Group
Bear Case

Investors should be bearish about investing in Principal Financial Group, Inc. for these reasons:

Despite recent upgrades, four analysts have rated the stock with a sell rating, indicating potential concerns about its future performance.
The stock has experienced volatility, with a 12-month low of $72.21, which may deter risk-averse investors.
Some analysts have issued lower target prices, such as Morgan Stanley's reduction to $80.00, suggesting a lack of consensus on the stock's future value.
The company's dividend payout ratio is 44.91%, which, while sustainable, indicates that a significant portion of earnings is being distributed rather than reinvested for growth.
Market conditions and economic uncertainties could impact the performance of financial services companies like Principal Financial Group, Inc., leading to potential risks for investors.

PFG Forecast - Frequently Asked Questions

: According to the research reports of 14 Wall Street equities research analysts, the average twelve-month stock price forecast for Principal Financial Group is $86.57, with a high forecast of $99.00 and a low forecast of $70.00.
: 14 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Principal Financial Group in the last twelve months. There are currently 4 sell ratings, 7 hold ratings, 2 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" PFG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in PFG, but not buy additional shares or sell existing shares.
: According to analysts, Principal Financial Group's stock has a predicted upside of 18.69% based on their 12-month stock forecasts.
: Over the previous 90 days, Principal Financial Group's stock had 1 upgrade by analysts.
: Principal Financial Group has been rated by research analysts at Barclays, BMO Capital Markets, JPMorgan Chase & Co., Keefe, Bruyette & Woods, Piper Sandler, Royal Bank of Canada, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like Principal Financial Group less than other "finance" companies. The consensus rating for Principal Financial Group is Hold while the average consensus rating for "finance" companies is Moderate Buy. Learn more on how PFG compares to other companies.

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This page (NYSE:PFG) was last updated on 4/4/2025 by MarketBeat.com Staff

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Principal Financial Group (PFG) Stock Forecast & Price Target