Oxford Financial Group LTD. LLC Purchases New Shares in AppLovin Co. (NASDAQ:APP)

Oxford Financial Group LTD. LLC acquired a new position in shares of AppLovin Co. (NASDAQ:APP - Free Report) during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission. The fund acquired 3,632 shares of the company's stock, valued at approximately $1,176,000.

Several other large investors also recently added to or reduced their stakes in APP. GHP Investment Advisors Inc. acquired a new stake in shares of AppLovin during the fourth quarter worth approximately $25,000. Riverview Trust Co boosted its stake in shares of AppLovin by 1,640.0% during the 4th quarter. Riverview Trust Co now owns 87 shares of the company's stock valued at $28,000 after buying an additional 82 shares during the period. Hemington Wealth Management boosted its stake in shares of AppLovin by 78.4% during the 4th quarter. Hemington Wealth Management now owns 91 shares of the company's stock valued at $29,000 after buying an additional 40 shares during the period. Fifth Third Bancorp grew its holdings in shares of AppLovin by 172.2% during the 4th quarter. Fifth Third Bancorp now owns 98 shares of the company's stock valued at $32,000 after acquiring an additional 62 shares in the last quarter. Finally, Smithfield Trust Co purchased a new stake in shares of AppLovin during the fourth quarter worth $32,000. 41.85% of the stock is owned by institutional investors and hedge funds.

Analysts Set New Price Targets

Several research analysts have weighed in on APP shares. Loop Capital upped their target price on AppLovin from $450.00 to $650.00 and gave the stock a "buy" rating in a research report on Thursday, February 20th. Stifel Nicolaus raised their price objective on shares of AppLovin from $250.00 to $435.00 and gave the company a "buy" rating in a research report on Thursday, December 5th. Arete Research set a $200.00 target price on shares of AppLovin in a research report on Wednesday, March 5th. Needham & Company LLC restated a "hold" rating on shares of AppLovin in a report on Monday, March 17th. Finally, Benchmark upped their price objective on shares of AppLovin from $375.00 to $525.00 and gave the stock a "buy" rating in a report on Thursday, February 13th. One investment analyst has rated the stock with a sell rating, four have issued a hold rating, fourteen have assigned a buy rating and one has issued a strong buy rating to the stock. Based on data from MarketBeat, the stock currently has an average rating of "Moderate Buy" and a consensus target price of $438.28.

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Insider Activity at AppLovin

In other news, Director Herald Y. Chen sold 200,000 shares of the business's stock in a transaction on Friday, February 28th. The shares were sold at an average price of $324.65, for a total value of $64,930,000.00. Following the sale, the director now owns 621,209 shares in the company, valued at approximately $201,675,501.85. The trade was a 24.35 % decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, CTO Vasily Shikin sold 17,500 shares of the company's stock in a transaction dated Monday, March 10th. The stock was sold at an average price of $241.65, for a total transaction of $4,228,875.00. Following the completion of the sale, the chief technology officer now directly owns 88,389 shares in the company, valued at approximately $21,359,201.85. The trade was a 16.53 % decrease in their position. The disclosure for this sale can be found here. Insiders have sold a total of 306,900 shares of company stock valued at $106,401,841 over the last quarter. 14.69% of the stock is owned by company insiders.

AppLovin Stock Performance

AppLovin stock traded up $6.57 during trading hours on Tuesday, hitting $346.29. The stock had a trading volume of 7,751,599 shares, compared to its average volume of 5,270,885. AppLovin Co. has a fifty-two week low of $60.67 and a fifty-two week high of $525.15. The company has a market cap of $117.72 billion, a PE ratio of 76.28, a price-to-earnings-growth ratio of 3.02 and a beta of 2.33. The company has a 50-day moving average of $354.81 and a two-hundred day moving average of $280.21. The company has a quick ratio of 2.41, a current ratio of 2.41 and a debt-to-equity ratio of 3.70.

AppLovin (NASDAQ:APP - Get Free Report) last issued its earnings results on Wednesday, February 12th. The company reported $1.73 EPS for the quarter, topping the consensus estimate of $1.12 by $0.61. AppLovin had a return on equity of 188.55% and a net margin of 33.54%. On average, equities research analysts anticipate that AppLovin Co. will post 6.87 EPS for the current fiscal year.

About AppLovin

AppLovin Corporation engages in building a software-based platform for advertisers to enhance the marketing and monetization of their content in the United States and internationally. It operates through two segments, Software Platform and Apps. The company's software solutions include AppDiscovery, a marketing software solution, which matches advertiser demand with publisher supply through auctions; MAX, an in-app bidding software that optimizes the value of a publisher's advertising inventory by running a real-time competitive auction; Adjust, a measurement and analytics marketing platform that provides marketers with the visibility, insights, and tools needed to grow their apps from early stage to maturity; and Wurl, a connected TV platform, which distributes streaming video for content companies and provides advertising and publishing solutions through its AdPool, ContentDiscovery, and Global FAST Pass products.