Planning Directions Inc. Acquires 1,898 Shares of Amazon.com, Inc. (NASDAQ:AMZN)

Planning Directions Inc. raised its stake in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 37.7% during the 4th quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm owned 6,928 shares of the e-commerce giant's stock after acquiring an additional 1,898 shares during the quarter. Amazon.com comprises 0.9% of Planning Directions Inc.'s holdings, making the stock its 22nd largest position. Planning Directions Inc.'s holdings in Amazon.com were worth $1,520,000 as of its most recent filing with the Securities & Exchange Commission.

A number of other institutional investors also recently made changes to their positions in AMZN. Accordant Advisory Group Inc boosted its stake in Amazon.com by 400.0% in the 4th quarter. Accordant Advisory Group Inc now owns 125 shares of the e-commerce giant's stock valued at $27,000 after purchasing an additional 100 shares during the period. Icon Wealth Advisors LLC lifted its holdings in shares of Amazon.com by 20.5% during the third quarter. Icon Wealth Advisors LLC now owns 150,661 shares of the e-commerce giant's stock worth $28,000 after buying an additional 25,581 shares in the last quarter. Quattro Financial Advisors LLC boosted its position in shares of Amazon.com by 23.8% in the fourth quarter. Quattro Financial Advisors LLC now owns 234 shares of the e-commerce giant's stock valued at $51,000 after acquiring an additional 45 shares during the period. Compass Planning Associates Inc bought a new position in Amazon.com during the fourth quarter worth about $51,000. Finally, Halbert Hargrove Global Advisors LLC acquired a new stake in Amazon.com in the 4th quarter worth about $54,000. Institutional investors own 72.20% of the company's stock.

Amazon.com Trading Down 4.2 %

Shares of AMZN traded down $7.41 during trading hours on Friday, hitting $171.00. 122,919,361 shares of the stock were exchanged, compared to its average volume of 40,634,140. Amazon.com, Inc. has a fifty-two week low of $151.61 and a fifty-two week high of $242.52. The business has a 50-day moving average of $212.18 and a 200-day moving average of $209.22. The firm has a market capitalization of $1.81 trillion, a P/E ratio of 30.92, a price-to-earnings-growth ratio of 1.50 and a beta of 1.39. The company has a debt-to-equity ratio of 0.18, a current ratio of 1.06 and a quick ratio of 0.87.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings results on Thursday, February 6th. The e-commerce giant reported $1.86 earnings per share for the quarter, topping analysts' consensus estimates of $1.52 by $0.34. Amazon.com had a return on equity of 24.25% and a net margin of 9.29%. On average, research analysts expect that Amazon.com, Inc. will post 6.31 EPS for the current year.

Wall Street Analysts Forecast Growth

Several research analysts have recently commented on AMZN shares. Canaccord Genuity Group reaffirmed a "buy" rating on shares of Amazon.com in a report on Thursday, February 13th. The Goldman Sachs Group lifted their price objective on Amazon.com from $240.00 to $255.00 and gave the company a "buy" rating in a report on Friday, February 7th. TD Cowen increased their target price on Amazon.com from $240.00 to $265.00 and gave the stock a "buy" rating in a report on Thursday, December 12th. Tigress Financial boosted their price target on Amazon.com from $245.00 to $290.00 and gave the company a "buy" rating in a research note on Friday, December 20th. Finally, Maxim Group increased their price objective on shares of Amazon.com from $260.00 to $280.00 and gave the stock a "buy" rating in a research note on Friday, February 7th. Two investment analysts have rated the stock with a hold rating, forty-three have assigned a buy rating and one has assigned a strong buy rating to the company's stock. According to data from MarketBeat, Amazon.com has an average rating of "Moderate Buy" and a consensus price target of $260.53.

Insiders Place Their Bets

In other news, CEO Douglas J. Herrington sold 27,500 shares of the firm's stock in a transaction that occurred on Wednesday, February 12th. The shares were sold at an average price of $230.27, for a total transaction of $6,332,425.00. Following the completion of the sale, the chief executive officer now owns 497,067 shares of the company's stock, valued at $114,459,618.09. This trade represents a 5.24 % decrease in their position. The sale was disclosed in a filing with the SEC, which is available through this link. Also, VP Shelley Reynolds sold 8,833 shares of the business's stock in a transaction on Friday, February 21st. The shares were sold at an average price of $222.47, for a total transaction of $1,965,077.51. Following the transaction, the vice president now owns 119,780 shares in the company, valued at $26,647,456.60. The trade was a 6.87 % decrease in their position. The disclosure for this sale can be found here. Over the last three months, insiders sold 104,798 shares of company stock worth $23,341,803. 10.80% of the stock is owned by corporate insiders.

Amazon.com Profile

Amazon.com, Inc engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content.