Roku (NASDAQ:ROKU) Upgraded by Jefferies Financial Group to Hold Rating

Jefferies Financial Group upgraded shares of Roku (NASDAQ:ROKU - Free Report) from an underperform rating to a hold rating in a report released on Thursday morning, MarketBeat reports. Jefferies Financial Group currently has $100.00 target price on the stock, up from their previous target price of $55.00.

A number of other analysts have also commented on the company. Pivotal Research raised Roku from a "hold" rating to a "buy" rating and boosted their price objective for the stock from $65.00 to $125.00 in a report on Friday, February 14th. JPMorgan Chase & Co. upped their price target on Roku from $92.00 to $115.00 and gave the stock an "overweight" rating in a report on Friday, February 14th. Benchmark increased their target price on shares of Roku from $100.00 to $130.00 and gave the company a "buy" rating in a report on Friday, February 14th. Loop Capital increased their price target on Roku from $70.00 to $80.00 and gave the company a "hold" rating in a research report on Monday, December 9th. Finally, Citizens Jmp upgraded shares of Roku to a "strong-buy" rating in a report on Tuesday, January 21st. Two equities research analysts have rated the stock with a sell rating, six have given a hold rating, fourteen have assigned a buy rating and two have assigned a strong buy rating to the stock. According to MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and an average target price of $96.00.

Roku Price Performance

Shares of NASDAQ:ROKU traded down $3.93 during trading on Thursday, reaching $88.86. 3,359,277 shares of the stock were exchanged, compared to its average volume of 3,738,669. The stock has a fifty day moving average of $81.56 and a two-hundred day moving average of $74.73. Roku has a 1-year low of $48.33 and a 1-year high of $104.96. The firm has a market cap of $12.90 billion, a price-to-earnings ratio of -99.84 and a beta of 2.05.

Roku (NASDAQ:ROKU - Get Free Report) last released its quarterly earnings data on Thursday, February 13th. The company reported ($0.24) earnings per share for the quarter, topping the consensus estimate of ($0.44) by $0.20. The firm had revenue of $1.20 billion for the quarter, compared to the consensus estimate of $1.15 billion. Roku had a negative net margin of 3.15% and a negative return on equity of 5.34%. Sell-side analysts forecast that Roku will post -0.3 EPS for the current year.

Insiders Place Their Bets

In related news, CFO Dan Jedda sold 2,000 shares of the company's stock in a transaction that occurred on Tuesday, February 18th. The stock was sold at an average price of $99.95, for a total transaction of $199,900.00. Following the completion of the transaction, the chief financial officer now owns 56,555 shares in the company, valued at $5,652,672.25. This represents a 3.42 % decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, CEO Anthony J. Wood sold 25,000 shares of Roku stock in a transaction on Tuesday, December 10th. The shares were sold at an average price of $82.64, for a total transaction of $2,066,000.00. Following the completion of the sale, the chief executive officer now owns 26,538 shares in the company, valued at approximately $2,193,100.32. This trade represents a 48.51 % decrease in their position. The disclosure for this sale can be found here. Insiders have sold a total of 109,421 shares of company stock valued at $9,660,786 in the last quarter. Insiders own 13.98% of the company's stock.

Institutional Inflows and Outflows

Several institutional investors have recently added to or reduced their stakes in ROKU. Farther Finance Advisors LLC increased its position in shares of Roku by 23.9% during the fourth quarter. Farther Finance Advisors LLC now owns 627 shares of the company's stock valued at $47,000 after buying an additional 121 shares during the period. Cerity Partners LLC grew its holdings in shares of Roku by 0.5% during the 4th quarter. Cerity Partners LLC now owns 26,679 shares of the company's stock worth $1,984,000 after acquiring an additional 145 shares during the period. GS Investments Inc. lifted its position in Roku by 33.4% during the third quarter. GS Investments Inc. now owns 587 shares of the company's stock valued at $44,000 after buying an additional 147 shares during the period. PFG Investments LLC lifted its position in Roku by 3.7% during the 3rd quarter. PFG Investments LLC now owns 4,157 shares of the company's stock valued at $310,000 after acquiring an additional 150 shares during the period. Finally, True Vision MN LLC lifted its holdings in shares of Roku by 3.1% during the third quarter. True Vision MN LLC now owns 5,018 shares of the company's stock valued at $375,000 after purchasing an additional 152 shares during the last quarter. 86.30% of the stock is currently owned by institutional investors.

Roku Company Profile

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.