Roku (NASDAQ:ROKU) Stock Price Down 4.6% - Time to Sell?

Roku, Inc. (NASDAQ:ROKU - Get Free Report) fell 4.6% during mid-day trading on Monday . The company traded as low as $67.50 and last traded at $69.18. 871,632 shares were traded during mid-day trading, a decline of 76% from the average session volume of 3,701,781 shares. The stock had previously closed at $72.49.

Analysts Set New Price Targets

Several analysts recently issued reports on ROKU shares. Bank of America assumed coverage on Roku in a report on Thursday, March 27th. They issued a "buy" rating and a $100.00 price target on the stock. Wedbush reaffirmed an "outperform" rating and issued a $100.00 price target on shares of Roku in a research note on Monday, February 10th. JMP Securities raised their price objective on shares of Roku from $95.00 to $115.00 and gave the company a "market outperform" rating in a research note on Friday, February 14th. Jefferies Financial Group upgraded Roku from an "underperform" rating to a "hold" rating and upped their target price for the stock from $55.00 to $100.00 in a research report on Thursday, February 20th. Finally, JPMorgan Chase & Co. lifted their price target on Roku from $92.00 to $115.00 and gave the company an "overweight" rating in a research report on Friday, February 14th. One equities research analyst has rated the stock with a sell rating, five have assigned a hold rating, seventeen have given a buy rating and three have assigned a strong buy rating to the company's stock. Based on data from MarketBeat.com, Roku presently has an average rating of "Moderate Buy" and a consensus price target of $96.55.

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Roku Price Performance

The firm has a market cap of $8.79 billion, a PE ratio of -67.71 and a beta of 2.17. The business has a fifty day moving average price of $80.64 and a two-hundred day moving average price of $77.62.

Roku (NASDAQ:ROKU - Get Free Report) last released its earnings results on Thursday, February 13th. The company reported ($0.24) earnings per share for the quarter, beating the consensus estimate of ($0.44) by $0.20. The company had revenue of $1.20 billion for the quarter, compared to analysts' expectations of $1.15 billion. Roku had a negative return on equity of 5.34% and a negative net margin of 3.15%. As a group, sell-side analysts forecast that Roku, Inc. will post -0.3 EPS for the current fiscal year.

Insider Buying and Selling at Roku

In other news, insider Charles Collier sold 7,181 shares of the business's stock in a transaction on Tuesday, March 4th. The shares were sold at an average price of $78.25, for a total transaction of $561,913.25. Following the transaction, the insider now directly owns 7,380 shares in the company, valued at $577,485. The trade was a 49.32 % decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, CAO Matthew C. Banks sold 1,906 shares of the stock in a transaction on Tuesday, March 4th. The stock was sold at an average price of $80.36, for a total value of $153,166.16. Following the sale, the chief accounting officer now owns 7,256 shares of the company's stock, valued at approximately $583,092.16. This represents a 20.80 % decrease in their ownership of the stock. The disclosure for this sale can be found here. In the last quarter, insiders have sold 97,905 shares of company stock worth $8,632,306. 13.98% of the stock is currently owned by company insiders.

Institutional Investors Weigh In On Roku

Large investors have recently made changes to their positions in the company. Geneos Wealth Management Inc. lifted its stake in Roku by 369.9% in the fourth quarter. Geneos Wealth Management Inc. now owns 343 shares of the company's stock valued at $25,000 after acquiring an additional 270 shares during the last quarter. Vision Financial Markets LLC bought a new position in shares of Roku during the 4th quarter valued at $30,000. Raelipskie Partnership acquired a new stake in shares of Roku in the 3rd quarter valued at $32,000. Game Plan Financial Advisors LLC bought a new stake in Roku in the fourth quarter worth $37,000. Finally, Harvest Fund Management Co. Ltd increased its position in Roku by 4,091.7% during the fourth quarter. Harvest Fund Management Co. Ltd now owns 503 shares of the company's stock worth $37,000 after buying an additional 491 shares during the last quarter. Institutional investors own 86.30% of the company's stock.

About Roku

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.