Roku (NASDAQ:ROKU) Stock Price Down 6.6% - Time to Sell?

Roku, Inc. (NASDAQ:ROKU - Get Free Report) traded down 6.6% during trading on Friday . The stock traded as low as $75.10 and last traded at $74.35. 1,398,897 shares traded hands during trading, a decline of 62% from the average session volume of 3,648,135 shares. The stock had previously closed at $79.60.

Wall Street Analysts Forecast Growth

Several research analysts have commented on the stock. JMP Securities boosted their price target on shares of Roku from $95.00 to $115.00 and gave the stock a "market outperform" rating in a report on Friday, February 14th. Citigroup boosted their price target on shares of Roku from $70.00 to $103.00 and gave the stock a "neutral" rating in a report on Thursday, February 20th. Baird R W upgraded shares of Roku from a "hold" rating to a "strong-buy" rating in a report on Monday, November 18th. UBS Group boosted their price target on shares of Roku from $73.00 to $90.00 and gave the stock a "neutral" rating in a report on Friday, February 14th. Finally, Benchmark upped their target price on shares of Roku from $100.00 to $130.00 and gave the company a "buy" rating in a report on Friday, February 14th. One analyst has rated the stock with a sell rating, seven have assigned a hold rating, fourteen have given a buy rating and two have issued a strong buy rating to the company's stock. Based on data from MarketBeat, the stock has a consensus rating of "Moderate Buy" and an average target price of $96.71.

Roku Stock Performance

The firm's 50-day moving average is $82.22 and its 200 day moving average is $77.11. The stock has a market cap of $10.38 billion, a PE ratio of -79.94 and a beta of 2.12.

Roku (NASDAQ:ROKU - Get Free Report) last announced its quarterly earnings data on Thursday, February 13th. The company reported ($0.24) EPS for the quarter, topping analysts' consensus estimates of ($0.44) by $0.20. The company had revenue of $1.20 billion during the quarter, compared to the consensus estimate of $1.15 billion. Roku had a negative net margin of 3.15% and a negative return on equity of 5.34%. On average, sell-side analysts predict that Roku, Inc. will post -0.3 EPS for the current fiscal year.

Insiders Place Their Bets

In other Roku news, CFO Dan Jedda sold 5,000 shares of the company's stock in a transaction on Friday, February 14th. The shares were sold at an average price of $100.40, for a total transaction of $502,000.00. Following the completion of the transaction, the chief financial officer now owns 58,555 shares in the company, valued at approximately $5,878,922. This represents a 7.87 % decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CAO Matthew C. Banks sold 1,906 shares of the stock in a transaction dated Tuesday, March 4th. The shares were sold at an average price of $80.36, for a total transaction of $153,166.16. Following the completion of the transaction, the chief accounting officer now owns 7,256 shares of the company's stock, valued at $583,092.16. This represents a 20.80 % decrease in their position. The disclosure for this sale can be found here. In the last quarter, insiders sold 118,308 shares of company stock worth $10,362,166. 13.98% of the stock is owned by insiders.

Hedge Funds Weigh In On Roku

A number of large investors have recently made changes to their positions in ROKU. Geneos Wealth Management Inc. increased its holdings in shares of Roku by 369.9% in the 4th quarter. Geneos Wealth Management Inc. now owns 343 shares of the company's stock valued at $25,000 after purchasing an additional 270 shares in the last quarter. Vision Financial Markets LLC purchased a new position in shares of Roku in the 4th quarter valued at about $30,000. Raelipskie Partnership purchased a new position in shares of Roku in the 3rd quarter valued at about $32,000. Game Plan Financial Advisors LLC purchased a new position in shares of Roku in the 4th quarter valued at about $37,000. Finally, Harvest Fund Management Co. Ltd increased its holdings in shares of Roku by 4,091.7% in the 4th quarter. Harvest Fund Management Co. Ltd now owns 503 shares of the company's stock valued at $37,000 after purchasing an additional 491 shares in the last quarter. Hedge funds and other institutional investors own 86.30% of the company's stock.

Roku Company Profile

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.