Roku (NASDAQ:ROKU) Stock Price Up 0.3% - Should You Buy?

Roku, Inc. (NASDAQ:ROKU - Get Free Report) shares traded up 0.3% during mid-day trading on Monday . The company traded as high as $85.50 and last traded at $83.75. 492,426 shares changed hands during trading, a decline of 86% from the average session volume of 3,624,310 shares. The stock had previously closed at $83.51.

Analysts Set New Price Targets

A number of analysts have recently weighed in on the stock. Benchmark boosted their price objective on shares of Roku from $100.00 to $130.00 and gave the stock a "buy" rating in a research note on Friday, February 14th. Baird R W upgraded shares of Roku from a "hold" rating to a "strong-buy" rating in a report on Monday, November 18th. Bank of America lifted their price objective on shares of Roku from $90.00 to $120.00 and gave the stock a "buy" rating in a research note on Friday, February 14th. Rosenblatt Securities restated a "neutral" rating and set a $86.00 target price on shares of Roku in a report on Thursday, February 13th. Finally, Wells Fargo & Company raised Roku from an "equal weight" rating to an "overweight" rating and lifted their target price for the stock from $74.00 to $129.00 in a report on Friday, February 14th. One research analyst has rated the stock with a sell rating, seven have assigned a hold rating, fourteen have issued a buy rating and two have assigned a strong buy rating to the stock. Based on data from MarketBeat.com, the company has a consensus rating of "Moderate Buy" and an average price target of $96.71.

Roku Trading Down 2.9 %

The company's 50-day simple moving average is $82.30 and its 200 day simple moving average is $76.72. The stock has a market cap of $12.06 billion, a P/E ratio of -92.87 and a beta of 2.12.

Roku (NASDAQ:ROKU - Get Free Report) last announced its quarterly earnings results on Thursday, February 13th. The company reported ($0.24) earnings per share (EPS) for the quarter, topping analysts' consensus estimates of ($0.44) by $0.20. Roku had a negative net margin of 3.15% and a negative return on equity of 5.34%. The firm had revenue of $1.20 billion for the quarter, compared to the consensus estimate of $1.15 billion. Research analysts anticipate that Roku, Inc. will post -0.3 earnings per share for the current fiscal year.

Insider Transactions at Roku

In related news, CFO Dan Jedda sold 1,000 shares of the stock in a transaction on Wednesday, January 15th. The stock was sold at an average price of $77.18, for a total value of $77,180.00. Following the completion of the transaction, the chief financial officer now directly owns 63,555 shares of the company's stock, valued at approximately $4,905,174.90. This represents a 1.55 % decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Anthony J. Wood sold 25,000 shares of Roku stock in a transaction that occurred on Tuesday, December 10th. The shares were sold at an average price of $82.64, for a total transaction of $2,066,000.00. Following the sale, the chief executive officer now directly owns 26,538 shares in the company, valued at approximately $2,193,100.32. The trade was a 48.51 % decrease in their position. The disclosure for this sale can be found here. Insiders have sold 118,308 shares of company stock worth $10,362,166 in the last 90 days. 13.98% of the stock is currently owned by insiders.

Hedge Funds Weigh In On Roku

A number of institutional investors and hedge funds have recently made changes to their positions in the stock. Audent Global Asset Management LLC lifted its position in shares of Roku by 222.9% during the fourth quarter. Audent Global Asset Management LLC now owns 21,127 shares of the company's stock worth $1,571,000 after purchasing an additional 14,584 shares in the last quarter. Siemens Fonds Invest GmbH bought a new stake in shares of Roku in the 4th quarter worth $1,681,000. Fluent Financial LLC acquired a new position in Roku in the fourth quarter worth approximately $660,000. United Advisor Group LLC lifted its holdings in shares of Roku by 0.9% during the fourth quarter. United Advisor Group LLC now owns 14,430 shares of the company's stock valued at $1,073,000 after purchasing an additional 130 shares during the last quarter. Finally, Empirical Capital Management LLC increased its position in shares of Roku by 0.5% in the fourth quarter. Empirical Capital Management LLC now owns 284,500 shares of the company's stock worth $21,150,000 after acquiring an additional 1,300 shares in the last quarter. 86.30% of the stock is owned by institutional investors and hedge funds.

About Roku

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.