Roku (NASDAQ:ROKU) Trading Up 0.9% - Here's What Happened

Roku, Inc. (NASDAQ:ROKU - Get Free Report) shot up 0.9% during trading on Friday . The company traded as high as $82.83 and last traded at $82.23. 614,887 shares traded hands during trading, a decline of 83% from the average session volume of 3,640,797 shares. The stock had previously closed at $81.49.

Wall Street Analyst Weigh In

Several brokerages recently weighed in on ROKU. Moffett Nathanson lowered Roku from a "neutral" rating to a "sell" rating and set a $55.00 price objective for the company. in a report on Friday, January 10th. Baird R W raised shares of Roku from a "hold" rating to a "strong-buy" rating in a report on Monday, November 18th. Needham & Company LLC reiterated a "buy" rating and issued a $100.00 price objective on shares of Roku in a research note on Tuesday, January 7th. Pivotal Research upgraded Roku from a "hold" rating to a "buy" rating and increased their target price for the stock from $65.00 to $125.00 in a research report on Friday, February 14th. Finally, JMP Securities lifted their price target on Roku from $95.00 to $115.00 and gave the company a "market outperform" rating in a research report on Friday, February 14th. Two equities research analysts have rated the stock with a sell rating, six have assigned a hold rating, fourteen have issued a buy rating and two have assigned a strong buy rating to the company's stock. According to MarketBeat, Roku currently has an average rating of "Moderate Buy" and a consensus target price of $96.00.

Roku Stock Performance

The stock has a 50-day moving average of $82.14 and a two-hundred day moving average of $76.36. The company has a market cap of $11.71 billion, a P/E ratio of -90.18 and a beta of 2.05.

Roku (NASDAQ:ROKU - Get Free Report) last announced its quarterly earnings data on Thursday, February 13th. The company reported ($0.24) earnings per share (EPS) for the quarter, beating analysts' consensus estimates of ($0.44) by $0.20. The company had revenue of $1.20 billion during the quarter, compared to analysts' expectations of $1.15 billion. Roku had a negative net margin of 3.15% and a negative return on equity of 5.34%. As a group, sell-side analysts forecast that Roku, Inc. will post -0.3 EPS for the current fiscal year.

Insider Transactions at Roku

In other Roku news, CFO Dan Jedda sold 1,000 shares of Roku stock in a transaction that occurred on Monday, December 16th. The stock was sold at an average price of $82.73, for a total value of $82,730.00. Following the transaction, the chief financial officer now directly owns 64,555 shares of the company's stock, valued at $5,340,635.15. The trade was a 1.53 % decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CEO Anthony J. Wood sold 25,000 shares of the firm's stock in a transaction that occurred on Tuesday, December 10th. The stock was sold at an average price of $82.64, for a total transaction of $2,066,000.00. Following the completion of the transaction, the chief executive officer now owns 26,538 shares in the company, valued at $2,193,100.32. This represents a 48.51 % decrease in their position. The disclosure for this sale can be found here. Over the last quarter, insiders have sold 109,221 shares of company stock worth $9,647,087. Company insiders own 13.98% of the company's stock.

Institutional Trading of Roku

A number of institutional investors have recently modified their holdings of the company. FMR LLC raised its position in Roku by 31.7% during the 4th quarter. FMR LLC now owns 19,183,942 shares of the company's stock valued at $1,426,134,000 after purchasing an additional 4,613,570 shares during the last quarter. Vanguard Group Inc. raised its holdings in shares of Roku by 1.5% during the fourth quarter. Vanguard Group Inc. now owns 12,249,091 shares of the company's stock valued at $910,597,000 after acquiring an additional 185,676 shares in the last quarter. Marshall Wace LLP lifted its stake in Roku by 663.9% in the fourth quarter. Marshall Wace LLP now owns 2,335,813 shares of the company's stock worth $173,644,000 after acquiring an additional 2,030,036 shares during the period. T. Rowe Price Investment Management Inc. boosted its holdings in Roku by 10.5% in the fourth quarter. T. Rowe Price Investment Management Inc. now owns 2,269,751 shares of the company's stock valued at $168,734,000 after acquiring an additional 215,841 shares in the last quarter. Finally, Geode Capital Management LLC increased its position in Roku by 2.7% during the 4th quarter. Geode Capital Management LLC now owns 2,147,259 shares of the company's stock valued at $159,353,000 after purchasing an additional 56,820 shares during the period. 86.30% of the stock is currently owned by hedge funds and other institutional investors.

Roku Company Profile

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.