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Roku (NASDAQ:ROKU) Trading Down 3% - Time to Sell?

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Shares of Roku, Inc. (NASDAQ:ROKU - Get Free Report) traded down 3% during mid-day trading on Wednesday . The company traded as low as $78.61 and last traded at $79.28. 524,843 shares were traded during trading, a decline of 86% from the average session volume of 3,678,164 shares. The stock had previously closed at $81.73.

Analyst Upgrades and Downgrades

A number of analysts recently weighed in on ROKU shares. Pivotal Research upgraded Roku from a "hold" rating to a "buy" rating and lifted their price target for the company from $65.00 to $125.00 in a research note on Friday, February 14th. Loop Capital boosted their target price on shares of Roku from $70.00 to $80.00 and gave the stock a "hold" rating in a research report on Monday, December 9th. Citizens Jmp upgraded shares of Roku to a "strong-buy" rating in a report on Tuesday, January 21st. Benchmark raised their price objective on shares of Roku from $100.00 to $130.00 and gave the company a "buy" rating in a research note on Friday, February 14th. Finally, Citigroup upgraded shares of Roku from a "neutral" rating to an "outperform" rating in a research report on Sunday, March 23rd. One analyst has rated the stock with a sell rating, five have given a hold rating, seventeen have given a buy rating and three have issued a strong buy rating to the company. According to data from MarketBeat, Roku currently has a consensus rating of "Moderate Buy" and a consensus price target of $96.55.

Read Our Latest Research Report on Roku

Roku Trading Down 4.7 %

The company's 50 day simple moving average is $81.10 and its 200 day simple moving average is $77.59. The stock has a market capitalization of $10.58 billion, a PE ratio of -81.45 and a beta of 2.12.

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Roku (NASDAQ:ROKU - Get Free Report) last posted its quarterly earnings data on Thursday, February 13th. The company reported ($0.24) earnings per share (EPS) for the quarter, topping the consensus estimate of ($0.44) by $0.20. Roku had a negative return on equity of 5.34% and a negative net margin of 3.15%. The business had revenue of $1.20 billion for the quarter, compared to analysts' expectations of $1.15 billion. As a group, analysts predict that Roku, Inc. will post -0.3 EPS for the current year.

Insider Activity

In other news, insider Charles Collier sold 7,181 shares of the company's stock in a transaction on Tuesday, March 4th. The stock was sold at an average price of $78.25, for a total transaction of $561,913.25. Following the completion of the sale, the insider now directly owns 7,380 shares in the company, valued at $577,485. This represents a 49.32 % decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at this link. Also, CFO Dan Jedda sold 1,000 shares of Roku stock in a transaction on Thursday, March 20th. The shares were sold at an average price of $75.00, for a total value of $75,000.00. Following the completion of the transaction, the chief financial officer now owns 68,843 shares in the company, valued at $5,163,225. The trade was a 1.43 % decrease in their position. The disclosure for this sale can be found here. Insiders sold a total of 97,908 shares of company stock valued at $8,633,436 in the last 90 days. 13.98% of the stock is currently owned by insiders.

Institutional Trading of Roku

A number of institutional investors and hedge funds have recently bought and sold shares of ROKU. Entropy Technologies LP lifted its holdings in shares of Roku by 264.4% during the 4th quarter. Entropy Technologies LP now owns 25,525 shares of the company's stock valued at $1,898,000 after acquiring an additional 18,520 shares in the last quarter. Holocene Advisors LP purchased a new stake in shares of Roku in the third quarter worth about $129,015,000. National Bank of Canada FI grew its stake in shares of Roku by 11,626.3% in the third quarter. National Bank of Canada FI now owns 150,800 shares of the company's stock valued at $11,259,000 after buying an additional 149,514 shares in the last quarter. Charles Schwab Investment Management Inc. lifted its position in Roku by 3.7% during the 4th quarter. Charles Schwab Investment Management Inc. now owns 990,867 shares of the company's stock worth $73,661,000 after acquiring an additional 34,898 shares in the last quarter. Finally, Achmea Investment Management B.V. lifted its position in Roku by 146.4% during the 4th quarter. Achmea Investment Management B.V. now owns 10,168 shares of the company's stock worth $756,000 after acquiring an additional 6,042 shares in the last quarter. Institutional investors and hedge funds own 86.30% of the company's stock.

About Roku

(Get Free Report)

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.

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