HF Advisory Group LLC Has $2.10 Million Holdings in Salesforce, Inc. (NYSE:CRM)

HF Advisory Group LLC grew its position in shares of Salesforce, Inc. (NYSE:CRM - Free Report) by 16.1% during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 6,282 shares of the CRM provider's stock after buying an additional 872 shares during the period. HF Advisory Group LLC's holdings in Salesforce were worth $2,100,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors also recently modified their holdings of the company. Aviance Capital Partners LLC lifted its stake in Salesforce by 0.5% during the third quarter. Aviance Capital Partners LLC now owns 6,797 shares of the CRM provider's stock worth $1,860,000 after purchasing an additional 33 shares during the last quarter. EWA LLC boosted its stake in shares of Salesforce by 1.7% during the third quarter. EWA LLC now owns 2,001 shares of the CRM provider's stock worth $548,000 after buying an additional 33 shares during the period. Umpqua Bank increased its holdings in shares of Salesforce by 0.4% in the third quarter. Umpqua Bank now owns 7,708 shares of the CRM provider's stock valued at $2,110,000 after purchasing an additional 34 shares during the period. Principal Street Partners LLC lifted its holdings in shares of Salesforce by 1.0% during the third quarter. Principal Street Partners LLC now owns 3,297 shares of the CRM provider's stock worth $891,000 after purchasing an additional 34 shares during the period. Finally, Nvwm LLC increased its stake in shares of Salesforce by 1.4% during the third quarter. Nvwm LLC now owns 2,565 shares of the CRM provider's stock worth $667,000 after acquiring an additional 36 shares during the period. Institutional investors and hedge funds own 80.43% of the company's stock.

Insider Buying and Selling at Salesforce

In other news, CFO Amy E. Weaver sold 6,221 shares of the firm's stock in a transaction on Wednesday, January 15th. The shares were sold at an average price of $329.88, for a total value of $2,052,183.48. Following the sale, the chief financial officer now owns 45,861 shares in the company, valued at approximately $15,128,626.68. This trade represents a 11.94 % decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. Also, COO Brian Millham sold 6,161 shares of the company's stock in a transaction on Tuesday, October 22nd. The shares were sold at an average price of $289.75, for a total value of $1,785,149.75. Following the completion of the transaction, the chief operating officer now owns 969 shares of the company's stock, valued at $280,767.75. The trade was a 86.41 % decrease in their ownership of the stock. The disclosure for this sale can be found here. Over the last 90 days, insiders have sold 1,183,838 shares of company stock valued at $405,595,158. Corporate insiders own 3.20% of the company's stock.

Salesforce Stock Performance

NYSE:CRM traded up $4.77 during mid-day trading on Friday, reaching $324.77. The stock had a trading volume of 6,283,814 shares, compared to its average volume of 4,604,853. The business has a 50 day simple moving average of $337.31 and a 200 day simple moving average of $291.80. Salesforce, Inc. has a twelve month low of $212.00 and a twelve month high of $369.00. The firm has a market capitalization of $310.81 billion, a price-to-earnings ratio of 53.42, a PEG ratio of 2.87 and a beta of 1.30. The company has a debt-to-equity ratio of 0.14, a quick ratio of 1.11 and a current ratio of 1.11.

Salesforce (NYSE:CRM - Get Free Report) last posted its quarterly earnings data on Tuesday, December 3rd. The CRM provider reported $2.41 EPS for the quarter, missing analysts' consensus estimates of $2.44 by ($0.03). The company had revenue of $9.44 billion for the quarter, compared to analyst estimates of $9.35 billion. Salesforce had a net margin of 15.96% and a return on equity of 12.34%. The firm's revenue was up 8.3% on a year-over-year basis. During the same period in the previous year, the business earned $1.62 EPS. On average, analysts expect that Salesforce, Inc. will post 7.48 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The company also recently disclosed a quarterly dividend, which was paid on Thursday, January 9th. Stockholders of record on Wednesday, December 18th were issued a $0.40 dividend. The ex-dividend date of this dividend was Wednesday, December 18th. This represents a $1.60 annualized dividend and a dividend yield of 0.49%. Salesforce's dividend payout ratio (DPR) is 26.32%.

Analyst Ratings Changes

CRM has been the subject of a number of research reports. Piper Sandler reiterated an "overweight" rating and set a $405.00 price target on shares of Salesforce in a research report on Wednesday, December 18th. Royal Bank of Canada lifted their target price on shares of Salesforce from $300.00 to $420.00 and gave the stock an "outperform" rating in a research note on Wednesday, December 4th. Barclays increased their price objective on shares of Salesforce from $415.00 to $425.00 and gave the stock an "overweight" rating in a report on Wednesday, December 4th. Canaccord Genuity Group increased their target price on Salesforce from $315.00 to $415.00 and gave the stock a "buy" rating in a research report on Wednesday, December 4th. Finally, Oppenheimer reiterated an "outperform" rating and set a $415.00 price objective (up from $385.00) on shares of Salesforce in a research note on Wednesday, December 4th. One research analyst has rated the stock with a sell rating, six have assigned a hold rating, thirty-one have issued a buy rating and four have issued a strong buy rating to the company. According to data from MarketBeat.com, the stock currently has an average rating of "Moderate Buy" and a consensus price target of $377.63.

About Salesforce

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.