Traders Purchase High Volume of Call Options on Zeta Global (NYSE:ZETA)

Zeta Global Holdings Corp. (NYSE:ZETA - Get Free Report) was the recipient of unusually large options trading activity on Thursday. Traders purchased 23,984 call options on the stock. This represents an increase of approximately 47% compared to the average volume of 16,285 call options.

Zeta Global Stock Up 0.2 %

Shares of Zeta Global stock traded up $0.04 on Monday, hitting $23.43. 7,365,841 shares of the company traded hands, compared to its average volume of 3,839,328. The company has a 50-day moving average price of $19.36 and a 200 day moving average price of $23.90. The company has a quick ratio of 3.32, a current ratio of 3.32 and a debt-to-equity ratio of 0.41. Zeta Global has a 12-month low of $9.93 and a 12-month high of $38.20. The company has a market cap of $5.56 billion, a PE ratio of -33.48, a PEG ratio of 1.54 and a beta of 1.17.

Analyst Upgrades and Downgrades

Several research firms have issued reports on ZETA. DA Davidson lifted their price target on shares of Zeta Global from $39.00 to $42.00 and gave the stock a "buy" rating in a research report on Tuesday, November 12th. Canaccord Genuity Group raised their price objective on shares of Zeta Global from $24.00 to $28.00 and gave the stock a "buy" rating in a research note on Wednesday, November 20th. Morgan Stanley decreased their price objective on shares of Zeta Global from $26.00 to $23.00 and set an "equal weight" rating for the company in a research note on Monday, January 13th. Truist Financial reaffirmed a "buy" rating and issued a $42.00 price objective (up previously from $35.00) on shares of Zeta Global in a research note on Tuesday, November 12th. Finally, The Goldman Sachs Group initiated coverage on shares of Zeta Global in a research note on Wednesday, December 11th. They issued a "neutral" rating and a $30.00 price objective for the company. Four equities research analysts have rated the stock with a hold rating, eleven have given a buy rating and one has issued a strong buy rating to the company. Based on data from MarketBeat, Zeta Global presently has a consensus rating of "Moderate Buy" and a consensus target price of $37.43.

Institutional Investors Weigh In On Zeta Global

A number of large investors have recently bought and sold shares of ZETA. CWM LLC boosted its holdings in Zeta Global by 1,682.3% in the third quarter. CWM LLC now owns 5,240 shares of the company's stock worth $156,000 after purchasing an additional 4,946 shares in the last quarter. Creative Planning bought a new stake in Zeta Global in the third quarter worth $696,000. Wolff Wiese Magana LLC bought a new stake in Zeta Global in the third quarter worth $26,000. nVerses Capital LLC boosted its holdings in Zeta Global by 26.7% during the third quarter. nVerses Capital LLC now owns 15,200 shares of the company's stock valued at $453,000 after acquiring an additional 3,200 shares during the period. Finally, Bleakley Financial Group LLC bought a new stake in Zeta Global during the third quarter valued at about $402,000. 87.75% of the stock is currently owned by institutional investors.

Zeta Global Company Profile

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.