Viant Technology (NASDAQ:DSP) Stock Price Up 4.3% - Should You Buy?

Viant Technology Inc. (NASDAQ:DSP - Get Free Report)'s stock price traded up 4.3% on Friday . The company traded as high as $16.15 and last traded at $16.06. 170,834 shares changed hands during trading, an increase of 37% from the average session volume of 124,751 shares. The stock had previously closed at $15.40.

Wall Street Analyst Weigh In

A number of brokerages recently commented on DSP. Craig Hallum raised their price target on Viant Technology from $14.00 to $18.00 and gave the stock a "buy" rating in a research report on Wednesday. Needham & Company LLC boosted their target price on shares of Viant Technology from $12.00 to $18.00 and gave the company a "buy" rating in a research report on Wednesday. JMP Securities increased their price target on shares of Viant Technology from $12.00 to $17.00 and gave the stock a "market outperform" rating in a research report on Wednesday. Canaccord Genuity Group upgraded shares of Viant Technology from a "hold" rating to a "buy" rating and boosted their price objective for the company from $13.00 to $18.00 in a research report on Wednesday. Finally, Canaccord Genuity Group upgraded Viant Technology from a "hold" rating to a "buy" rating and lifted their price target for the company from $13.00 to $18.00 in a research note on Wednesday. Seven analysts have rated the stock with a buy rating, According to MarketBeat, Viant Technology presently has an average rating of "Buy" and a consensus price target of $15.86.

Viant Technology Stock Up 5.3 %

The business's 50 day simple moving average is $11.67 and its two-hundred day simple moving average is $10.60. The stock has a market cap of $1.02 billion, a P/E ratio of 270.17 and a beta of 0.72.

Insider Activity at Viant Technology

In other Viant Technology news, CFO Larry Madden sold 3,084 shares of the business's stock in a transaction that occurred on Monday, September 23rd. The shares were sold at an average price of $11.05, for a total transaction of $34,078.20. Following the sale, the chief financial officer now directly owns 538,434 shares of the company's stock, valued at $5,949,695.70. The trade was a 0.57 % decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Insiders have sold a total of 10,419 shares of company stock valued at $116,647 in the last 90 days. 28.80% of the stock is owned by corporate insiders.

Institutional Trading of Viant Technology

A number of institutional investors and hedge funds have recently bought and sold shares of DSP. ClariVest Asset Management LLC bought a new position in Viant Technology during the 2nd quarter worth approximately $1,387,000. Acadian Asset Management LLC lifted its holdings in Viant Technology by 659.4% in the second quarter. Acadian Asset Management LLC now owns 142,384 shares of the company's stock valued at $1,403,000 after buying an additional 123,635 shares during the period. Federated Hermes Inc. boosted its position in Viant Technology by 5,286.9% during the second quarter. Federated Hermes Inc. now owns 67,767 shares of the company's stock valued at $669,000 after acquiring an additional 66,509 shares during the last quarter. AQR Capital Management LLC bought a new position in shares of Viant Technology in the 2nd quarter worth about $236,000. Finally, Martingale Asset Management L P acquired a new position in shares of Viant Technology in the 3rd quarter valued at about $254,000. 11.38% of the stock is currently owned by institutional investors and hedge funds.

Viant Technology Company Profile

Viant Technology Inc operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform.