Franklin Resources Inc. Buys 752,697 Shares of Zeta Global Holdings Corp. (NYSE:ZETA)

Franklin Resources Inc. grew its stake in Zeta Global Holdings Corp. (NYSE:ZETA - Free Report) by 586.8% in the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 880,966 shares of the company's stock after buying an additional 752,697 shares during the period. Franklin Resources Inc. owned approximately 0.37% of Zeta Global worth $15,849,000 at the end of the most recent reporting period.

A number of other institutional investors have also recently made changes to their positions in ZETA. Rakuten Securities Inc. purchased a new position in Zeta Global in the fourth quarter worth $27,000. SBI Securities Co. Ltd. bought a new position in shares of Zeta Global during the 4th quarter valued at about $33,000. Heck Capital Advisors LLC bought a new position in shares of Zeta Global during the 4th quarter valued at about $66,000. IFP Advisors Inc purchased a new position in shares of Zeta Global during the 4th quarter valued at about $72,000. Finally, Transcendent Capital Group LLC bought a new stake in Zeta Global in the 4th quarter worth approximately $87,000. Institutional investors own 87.75% of the company's stock.

Zeta Global Stock Up 3.0 %

NYSE ZETA traded up $0.36 during trading hours on Friday, reaching $12.07. 3,395,809 shares of the company's stock traded hands, compared to its average volume of 5,157,064. The firm has a market cap of $2.87 billion, a PE ratio of -17.24, a PEG ratio of 1.65 and a beta of 1.29. The company has a debt-to-equity ratio of 0.41, a current ratio of 3.32 and a quick ratio of 3.32. Zeta Global Holdings Corp. has a 52-week low of $10.93 and a 52-week high of $38.20. The firm has a 50-day simple moving average of $16.61 and a 200 day simple moving average of $21.07.

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Wall Street Analyst Weigh In

Several research firms have commented on ZETA. Morgan Stanley lifted their price target on shares of Zeta Global from $23.00 to $25.00 and gave the stock an "equal weight" rating in a research note on Wednesday, February 26th. The Goldman Sachs Group cut their price target on shares of Zeta Global from $30.00 to $27.00 and set a "neutral" rating for the company in a research report on Tuesday, March 4th. Needham & Company LLC reissued a "buy" rating and issued a $43.00 target price on shares of Zeta Global in a research note on Wednesday, February 26th. William Blair restated an "outperform" rating on shares of Zeta Global in a report on Wednesday, February 26th. Finally, Royal Bank of Canada lowered their price objective on Zeta Global from $43.00 to $40.00 and set an "outperform" rating for the company in a research report on Friday, January 3rd. Four investment analysts have rated the stock with a hold rating, eleven have assigned a buy rating and one has given a strong buy rating to the stock. Based on data from MarketBeat, the company has an average rating of "Moderate Buy" and a consensus target price of $36.86.

Zeta Global Company Profile

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.