Zeta Global (NYSE:ZETA) Trading Up 2.5% - Here's Why

Zeta Global Holdings Corp. (NYSE:ZETA - Get Free Report) shares shot up 2.5% during trading on Wednesday . The stock traded as high as $14.42 and last traded at $14.38. 1,076,569 shares changed hands during trading, a decline of 78% from the average session volume of 4,994,294 shares. The stock had previously closed at $14.03.

Analyst Upgrades and Downgrades

A number of equities research analysts have weighed in on ZETA shares. Needham & Company LLC reiterated a "buy" rating and issued a $43.00 price objective on shares of Zeta Global in a research note on Wednesday, February 26th. Royal Bank of Canada reduced their price target on shares of Zeta Global from $43.00 to $40.00 and set an "outperform" rating for the company in a research report on Friday, January 3rd. B. Riley reissued a "buy" rating and set a $44.00 price objective on shares of Zeta Global in a research report on Wednesday, February 26th. William Blair reaffirmed an "outperform" rating on shares of Zeta Global in a report on Wednesday, February 26th. Finally, Canaccord Genuity Group reissued a "buy" rating and set a $28.00 price target on shares of Zeta Global in a report on Wednesday, February 26th. Four investment analysts have rated the stock with a hold rating, eleven have issued a buy rating and one has assigned a strong buy rating to the company. According to MarketBeat, the company presently has an average rating of "Moderate Buy" and a consensus target price of $36.86.

Zeta Global Stock Performance

The stock has a 50 day moving average of $17.61 and a two-hundred day moving average of $21.98. The stock has a market capitalization of $3.13 billion, a PE ratio of -18.82, a P/E/G ratio of 1.65 and a beta of 1.18. The company has a debt-to-equity ratio of 0.41, a current ratio of 3.32 and a quick ratio of 3.32.

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Institutional Investors Weigh In On Zeta Global

Several institutional investors have recently made changes to their positions in the stock. Optiver Holding B.V. lifted its stake in shares of Zeta Global by 60.9% in the fourth quarter. Optiver Holding B.V. now owns 1,406 shares of the company's stock valued at $25,000 after purchasing an additional 532 shares during the period. Rakuten Securities Inc. purchased a new position in Zeta Global in the fourth quarter valued at about $27,000. Coppell Advisory Solutions LLC lifted its position in shares of Zeta Global by 244.1% during the 4th quarter. Coppell Advisory Solutions LLC now owns 1,693 shares of the company's stock valued at $31,000 after acquiring an additional 1,201 shares during the period. SBI Securities Co. Ltd. purchased a new stake in shares of Zeta Global during the 4th quarter worth approximately $33,000. Finally, Point72 Hong Kong Ltd acquired a new stake in shares of Zeta Global in the 4th quarter worth approximately $33,000. 87.75% of the stock is currently owned by hedge funds and other institutional investors.

Zeta Global Company Profile

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.