Zeta Global (NYSE:ZETA) Stock Price Down 2.7% - Here's What Happened

Zeta Global Holdings Corp. (NYSE:ZETA - Get Free Report) fell 2.7% during trading on Friday . The stock traded as low as $14.01 and last traded at $13.98. 893,582 shares traded hands during mid-day trading, a decline of 82% from the average session volume of 4,910,825 shares. The stock had previously closed at $14.37.

Analyst Ratings Changes

A number of equities analysts have recently commented on ZETA shares. Canaccord Genuity Group reissued a "buy" rating and set a $28.00 price objective on shares of Zeta Global in a research report on Wednesday, February 26th. Morgan Stanley lifted their price target on Zeta Global from $23.00 to $25.00 and gave the stock an "equal weight" rating in a report on Wednesday, February 26th. Royal Bank of Canada dropped their target price on shares of Zeta Global from $43.00 to $40.00 and set an "outperform" rating on the stock in a research report on Friday, January 3rd. B. Riley reaffirmed a "buy" rating and set a $44.00 price target on shares of Zeta Global in a research report on Wednesday, February 26th. Finally, Needham & Company LLC reiterated a "buy" rating and set a $43.00 target price on shares of Zeta Global in a research note on Wednesday, February 26th. Four analysts have rated the stock with a hold rating, eleven have given a buy rating and one has issued a strong buy rating to the company. According to data from MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and an average target price of $36.86.

Zeta Global Price Performance

The company has a market cap of $3.23 billion, a PE ratio of -19.40, a P/E/G ratio of 1.65 and a beta of 1.18. The company has a debt-to-equity ratio of 0.41, a current ratio of 3.32 and a quick ratio of 3.32. The company has a 50-day moving average price of $18.00 and a two-hundred day moving average price of $22.29.

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Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently made changes to their positions in the company. Optiver Holding B.V. boosted its position in Zeta Global by 60.9% in the 4th quarter. Optiver Holding B.V. now owns 1,406 shares of the company's stock valued at $25,000 after buying an additional 532 shares during the last quarter. Rakuten Securities Inc. purchased a new position in Zeta Global in the fourth quarter valued at about $27,000. Coppell Advisory Solutions LLC boosted its holdings in Zeta Global by 244.1% in the fourth quarter. Coppell Advisory Solutions LLC now owns 1,693 shares of the company's stock valued at $31,000 after purchasing an additional 1,201 shares during the last quarter. SBI Securities Co. Ltd. acquired a new stake in Zeta Global during the 4th quarter valued at approximately $33,000. Finally, Point72 Hong Kong Ltd purchased a new stake in Zeta Global during the 4th quarter worth approximately $33,000. 87.75% of the stock is currently owned by hedge funds and other institutional investors.

About Zeta Global

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.