Zeta Global (NYSE:ZETA) Trading 0.5% Higher - Still a Buy?

Zeta Global Holdings Corp. (NYSE:ZETA - Get Free Report)'s share price traded up 0.5% during mid-day trading on Thursday . The company traded as high as $14.65 and last traded at $14.45. 613,964 shares were traded during trading, a decline of 87% from the average session volume of 4,855,779 shares. The stock had previously closed at $14.38.

Analyst Ratings Changes

Several equities analysts have commented on the stock. Morgan Stanley raised their target price on shares of Zeta Global from $23.00 to $25.00 and gave the company an "equal weight" rating in a report on Wednesday, February 26th. Canaccord Genuity Group reissued a "buy" rating and issued a $28.00 price objective on shares of Zeta Global in a research note on Wednesday, February 26th. B. Riley restated a "buy" rating and set a $44.00 target price on shares of Zeta Global in a research note on Wednesday, February 26th. The Goldman Sachs Group decreased their price target on Zeta Global from $30.00 to $27.00 and set a "neutral" rating on the stock in a research note on Tuesday, March 4th. Finally, Barclays lowered their price target on Zeta Global from $32.00 to $18.00 and set an "equal weight" rating for the company in a report on Thursday, February 27th. Four research analysts have rated the stock with a hold rating, eleven have assigned a buy rating and one has assigned a strong buy rating to the company. According to MarketBeat.com, the company presently has a consensus rating of "Moderate Buy" and an average price target of $36.86.

Zeta Global Price Performance

The stock has a market cap of $3.42 billion, a P/E ratio of -20.56, a P/E/G ratio of 1.65 and a beta of 1.18. The company's 50 day moving average price is $18.31 and its 200-day moving average price is $22.68. The company has a quick ratio of 3.32, a current ratio of 3.32 and a debt-to-equity ratio of 0.41.

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Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently bought and sold shares of the stock. Optiver Holding B.V. raised its position in shares of Zeta Global by 60.9% during the fourth quarter. Optiver Holding B.V. now owns 1,406 shares of the company's stock worth $25,000 after acquiring an additional 532 shares during the last quarter. Summit Investment Advisors Inc. increased its position in Zeta Global by 3.3% during the 4th quarter. Summit Investment Advisors Inc. now owns 18,698 shares of the company's stock valued at $336,000 after purchasing an additional 592 shares during the period. Bleakley Financial Group LLC raised its holdings in Zeta Global by 4.7% during the 4th quarter. Bleakley Financial Group LLC now owns 14,104 shares of the company's stock worth $254,000 after purchasing an additional 636 shares during the last quarter. HighTower Advisors LLC lifted its position in shares of Zeta Global by 4.2% in the 3rd quarter. HighTower Advisors LLC now owns 22,383 shares of the company's stock worth $668,000 after purchasing an additional 892 shares during the period. Finally, D.A. Davidson & CO. boosted its stake in shares of Zeta Global by 1.6% in the 4th quarter. D.A. Davidson & CO. now owns 64,223 shares of the company's stock valued at $1,155,000 after purchasing an additional 987 shares during the last quarter. 87.75% of the stock is owned by institutional investors and hedge funds.

About Zeta Global

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.