Zeta Global (NYSE:ZETA) Stock Price Up 4.5% - Should You Buy?

Zeta Global Holdings Corp. (NYSE:ZETA - Get Free Report) shares shot up 4.5% on Monday . The company traded as high as $15.18 and last traded at $15.09. 1,000,040 shares traded hands during trading, a decline of 79% from the average session volume of 4,876,351 shares. The stock had previously closed at $14.43.

Analyst Upgrades and Downgrades

A number of research analysts have weighed in on the company. Needham & Company LLC reiterated a "buy" rating and set a $43.00 target price on shares of Zeta Global in a report on Wednesday, February 26th. Canaccord Genuity Group reiterated a "buy" rating and issued a $28.00 price objective on shares of Zeta Global in a report on Wednesday, February 26th. Morgan Stanley boosted their target price on shares of Zeta Global from $23.00 to $25.00 and gave the company an "equal weight" rating in a report on Wednesday, February 26th. Royal Bank of Canada decreased their price target on shares of Zeta Global from $43.00 to $40.00 and set an "outperform" rating for the company in a research note on Friday, January 3rd. Finally, William Blair reissued an "outperform" rating on shares of Zeta Global in a research note on Wednesday, February 26th. Four investment analysts have rated the stock with a hold rating, eleven have assigned a buy rating and one has given a strong buy rating to the stock. According to data from MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and a consensus price target of $36.86.

Zeta Global Stock Down 3.8 %

The company has a debt-to-equity ratio of 0.41, a current ratio of 3.32 and a quick ratio of 3.32. The stock has a market cap of $3.46 billion, a PE ratio of -20.77, a PEG ratio of 1.65 and a beta of 1.18. The company has a 50 day moving average price of $18.19 and a two-hundred day moving average price of $22.47.

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Hedge Funds Weigh In On Zeta Global

Hedge funds and other institutional investors have recently bought and sold shares of the stock. Optiver Holding B.V. lifted its position in Zeta Global by 60.9% during the fourth quarter. Optiver Holding B.V. now owns 1,406 shares of the company's stock valued at $25,000 after purchasing an additional 532 shares during the period. Rakuten Securities Inc. bought a new position in shares of Zeta Global during the 4th quarter valued at $27,000. Coppell Advisory Solutions LLC lifted its holdings in shares of Zeta Global by 244.1% during the 4th quarter. Coppell Advisory Solutions LLC now owns 1,693 shares of the company's stock valued at $31,000 after buying an additional 1,201 shares during the period. SBI Securities Co. Ltd. purchased a new position in shares of Zeta Global in the 4th quarter worth $33,000. Finally, Point72 Hong Kong Ltd bought a new stake in shares of Zeta Global in the fourth quarter worth $33,000. Institutional investors own 87.75% of the company's stock.

About Zeta Global

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.