Zeta Global (NYSE:ZETA) Trading Up 4.5% - Here's What Happened

Zeta Global Holdings Corp. (NYSE:ZETA - Get Free Report)'s stock price was up 4.5% during trading on Friday . The company traded as high as $14.56 and last traded at $14.32. Approximately 1,725,709 shares were traded during trading, a decline of 72% from the average daily volume of 6,272,150 shares. The stock had previously closed at $13.70.

Wall Street Analysts Forecast Growth

A number of equities research analysts have recently commented on ZETA shares. KeyCorp downgraded Zeta Global from an "overweight" rating to a "sector weight" rating in a research report on Thursday, November 14th. Canaccord Genuity Group reiterated a "buy" rating and set a $28.00 price objective on shares of Zeta Global in a research report on Wednesday, February 26th. Needham & Company LLC reiterated a "buy" rating and set a $43.00 price objective on shares of Zeta Global in a research report on Wednesday, February 26th. B. Riley reiterated a "buy" rating and set a $44.00 price objective on shares of Zeta Global in a research report on Wednesday, February 26th. Finally, The Goldman Sachs Group cut their price objective on Zeta Global from $30.00 to $27.00 and set a "neutral" rating for the company in a research report on Tuesday, March 4th. Four research analysts have rated the stock with a hold rating, eleven have issued a buy rating and one has issued a strong buy rating to the stock. According to MarketBeat.com, the stock presently has a consensus rating of "Moderate Buy" and a consensus target price of $36.86.

Zeta Global Price Performance

The company has a quick ratio of 3.32, a current ratio of 3.32 and a debt-to-equity ratio of 0.41. The firm has a market capitalization of $3.33 billion, a price-to-earnings ratio of -20.10, a P/E/G ratio of 1.65 and a beta of 1.18. The stock's 50 day moving average price is $18.80 and its two-hundred day moving average price is $23.18.

Hedge Funds Weigh In On Zeta Global

A number of hedge funds have recently modified their holdings of the stock. Heck Capital Advisors LLC acquired a new position in shares of Zeta Global in the fourth quarter worth $66,000. Mackenzie Financial Corp increased its position in Zeta Global by 294.3% during the fourth quarter. Mackenzie Financial Corp now owns 170,552 shares of the company's stock worth $3,068,000 after buying an additional 127,301 shares during the last quarter. Neo Ivy Capital Management acquired a new position in Zeta Global during the fourth quarter worth $3,384,000. JT Stratford LLC acquired a new position in Zeta Global during the fourth quarter worth $245,000. Finally, Two Sigma Advisers LP acquired a new position in Zeta Global during the fourth quarter worth $32,571,000. 87.75% of the stock is owned by institutional investors and hedge funds.

Zeta Global Company Profile

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.

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