Zeta Global (NYSE:ZETA) Stock Price Up 8.6% - Still a Buy?

Zeta Global Holdings Corp. (NYSE:ZETA - Get Free Report)'s stock price shot up 8.6% during mid-day trading on Thursday . The stock traded as high as $23.99 and last traded at $23.14. 2,438,799 shares changed hands during trading, a decline of 44% from the average session volume of 4,321,854 shares. The stock had previously closed at $21.31.

Wall Street Analyst Weigh In

Several research firms have issued reports on ZETA. Royal Bank of Canada reduced their price objective on Zeta Global from $43.00 to $40.00 and set an "outperform" rating on the stock in a report on Friday, January 3rd. Needham & Company LLC reaffirmed a "buy" rating and set a $43.00 price objective on shares of Zeta Global in a report on Thursday, January 16th. Canaccord Genuity Group upped their price objective on Zeta Global from $24.00 to $28.00 and gave the stock a "buy" rating in a report on Wednesday, November 20th. Barclays upped their price objective on Zeta Global from $28.00 to $32.00 and gave the stock an "equal weight" rating in a report on Wednesday, November 13th. Finally, Morgan Stanley reduced their price objective on Zeta Global from $26.00 to $23.00 and set an "equal weight" rating on the stock in a report on Monday, January 13th. Four analysts have rated the stock with a hold rating, eleven have assigned a buy rating and one has given a strong buy rating to the company's stock. According to MarketBeat, Zeta Global has an average rating of "Moderate Buy" and a consensus price target of $37.43.

Zeta Global Stock Performance

The company has a debt-to-equity ratio of 0.41, a quick ratio of 3.32 and a current ratio of 3.32. The stock's 50-day moving average is $19.36 and its 200 day moving average is $23.90. The firm has a market cap of $5.56 billion, a P/E ratio of -33.48, a PEG ratio of 1.54 and a beta of 1.17.

Institutional Trading of Zeta Global

Large investors have recently made changes to their positions in the company. Optiver Holding B.V. increased its holdings in Zeta Global by 60.9% during the 4th quarter. Optiver Holding B.V. now owns 1,406 shares of the company's stock worth $25,000 after purchasing an additional 532 shares in the last quarter. Ameritas Investment Partners Inc. increased its holdings in Zeta Global by 3.3% during the 4th quarter. Ameritas Investment Partners Inc. now owns 18,698 shares of the company's stock worth $336,000 after purchasing an additional 592 shares in the last quarter. Bleakley Financial Group LLC grew its holdings in shares of Zeta Global by 4.7% in the 4th quarter. Bleakley Financial Group LLC now owns 14,104 shares of the company's stock valued at $254,000 after acquiring an additional 636 shares in the last quarter. HighTower Advisors LLC grew its holdings in shares of Zeta Global by 4.2% in the 3rd quarter. HighTower Advisors LLC now owns 22,383 shares of the company's stock valued at $668,000 after acquiring an additional 892 shares in the last quarter. Finally, D.A. Davidson & CO. grew its holdings in shares of Zeta Global by 1.6% in the 4th quarter. D.A. Davidson & CO. now owns 64,223 shares of the company's stock valued at $1,155,000 after acquiring an additional 987 shares in the last quarter. Institutional investors own 87.75% of the company's stock.

Zeta Global Company Profile

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.