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Cash Flow Analysis in Stock Selection

Photo of a check book, cash, and a calcuator.

Key Points

  • Cash flow measures the actual movement of cash into and out of a company, providing a more realistic view of financial health than profit alone.
  • Free cash flow (FCF) represents the cash available for strategic initiatives after covering operating expenses and capital expenditures.
  • Analyzing a company's cash flow statement involves examining its operating, investing, and financing activities to understand its core business, investments, and funding sources.

When you invest your money, knowledge is power. So, before making an investment in a company, you should always perform a fundamental analysis to evaluate a company's intrinsic value. When examining the company’s financial and economic data, make sure you understand its cash flow.

Much like carefully monitoring personal finances is crucial for your financial well-being, understanding a company's cash flow is essential for making informed investment decisions. Keep reading to learn more about how to analyze a company’s cash flow and why it’s a critical indicator of its overall financial health.

What is Cash Flow?

Cash flow measures how cash moves into and out of a company. When a company's cash inflows surpass its outflows, it results in a positive cash flow. This surplus cash can be reinvested for growth, used to pay down debt, or distributed to shareholders as dividends. Conversely, a negative cash flow suggests that a company is spending more cash than it's generating, which raises concerns about its long-term sustainability.

It's crucial to understand that profitability and cash flow are not synonymous. A company can be profitable on paper, showing a net income on its income statement while simultaneously experiencing negative cash flow. Consider a business that makes a significant sale on credit. While the revenue is recorded immediately, the actual cash from that sale might not be collected for weeks or months.

Free Cash Flow

Discerning investors often zero in on a more precise metric: Free Cash Flow (FCF). FCF represents a company's residual cash from its operating cash flow after accounting for capital expenditures (CapEx), providing a more accurate representation of the cash available for strategic initiatives. CapEx are funds a company allocates to maintain or enhance its fixed assets, and might include purchasing new equipment, upgrading existing facilities, or investing in new technologies.


The significance of FCF lies in its ability to illuminate a company's capacity for value creation. A healthy and growing FCF can indicate a company's potential to:

  • Fuel Strategic Growth: Companies with robust FCF can pursue growth opportunities (such as taking on new projects, expanding into new markets, acquiring complementary businesses, etc.) without undue reliance on external financing. Internal funding reduces debt or equity issuance dependence, potentially leading to higher returns.
  • Enhance Shareholder Value: Excess cash, as reflected in a strong FCF, empowers companies to reward their shareholders through dividend payments or share buybacks. FCF can also be used strategically to reduce debt, which strengthens the company's financial position and improves investor confidence.
  • Navigate Economic Uncertainty: A healthy FCF helps companies weather periods of economic downturn or industry-specific challenges more effectively, which translates to a lower risk profile for investors.

Understanding a Cash Flow Statement

The cash flow statement details how a company generates and uses cash over a specific period. Think of it as a company's checkbook tracking the flow of money in and out. The statement is divided into three main sections:

Cash Flows from Operating Activities

Cash Flows from Operating Activities (CFO) focuses on the cash flow directly related to a company's core business operations. It answers the question of whether or not the company's primary business is generating cash.

Fundamental components of CFO include:

  • Net Income: The starting point for the CFO and is taken from the income statement.
  • Depreciation and Amortization: These are non-cash expenses added back to net income since they don't represent actual cash outflows.
  • Changes in Working Capital: Working capital (the difference between assets and liabilities) can affect a company’s cash flow. For instance, an increase in inventory levels often results in the immobilization of cash resources.

Cash Flows from Investing Activities

Cash flows from investing activities (CFI) reveal how a company uses cash to acquire or dispose of long-term assets. These assets are essential for a company's future growth and profitability. CFI provides insights into a company's strategic choices regarding its investments.

This section includes cash outflows for capital expenditures like property, plant, and equipment (PP&E), acquisitions of other businesses, and loans made to other entities. It also includes cash inflows from the sale of these assets, marketable securities, and loan repayments.

Cash Flows from Financing Activities

Cash Flows from Financing Activities (CFF) helps you understand a company's financial strategy. By tracking the cash flow related to a company's capital structure and financing activities, CFF provides insights into how it raises capital and manages its debt. CFF can include issuing or repurchasing stock, taking on or repaying debt, and dividend payments.

Analyzing a Cash Flow Statement

You must go beyond the headline numbers to understand a company's financial health and strategy. Here's a step-by-step approach on how to analyze a cash flow statement to help you understand how a company generates and uses cash.

1. Start with the Bottom Line

The line item labeled "Net Increase (Decrease) in Cash and Cash Equivalents" reflects the company's overall change in cash over the reporting period. Is it a positive number indicating the company has more cash on hand? Or is it a negative number indicating a decrease in cash?

2. Connect the Dots: The Big Picture Perspective

The cash flow statement doesn't exist in isolation; it's part of a larger financial story that includes the income statement and balance sheet. Compare the cash flow statement to these other documents to see if the trends are consistent or if there are any discrepancies.

3. Examine Each Section for Insights

By closely analyzing each section, you can uncover valuable information about the company's core operations, investment choices, and how it finances its growth.

Operating Activities (CFO)

This is the most crucial section for investors. Look for a consistently positive cash flow from operations. If the CFO is negative or inconsistent, investigate the reasons behind it. Are there issues with pricing, cost controls, or customer demand?

Investing Activities (CFI)

Are they investing in new equipment, acquisitions, or research and development (R&D)? Or are they divesting assets? The nature of the company's investments should be evaluated in light of its industry and stage of growth.

A negative CFI doesn't automatically signal trouble. It could indicate a company is strategically investing for future growth. Conversely, a positive CFI might suggest the company is selling assets, which could be driven by various factors, such as streamlining operations, focusing on core businesses, or raising cash for other purposes.

Financing Activities (CFF)

Is it relying heavily on debt financing? Is it paying down debt? Is it issuing new shares? The answers to these questions provide insight into the company's financial strategy and ability to manage its capital structure. For example, a company consistently issuing new debt might be a red flag, while using cash flow to pay down debt might strengthen its financial position.

4. Consider Industry Context

When analyzing a company's cash flow, it's essential to consider its specific industry. Some industries are naturally more cash-intensive than others. For example, a manufacturing company might have higher capital expenditures than a software company. Always compare a company's cash flow trends to those of its peers to get the most accurate picture.

Cash Accounting vs. Accrual Accounting

The cash flow statement, income statement, and balance sheet are core financial statements that offer different perspectives on a company's financial performance due to their distinct accounting methods.

The cash flow statement uses the cash basis of accounting, recognizing revenue only when cash is received and expenses when money is disbursed, providing a clear view of actual cash movement. This method focuses on a company's liquidity, showcasing its ability to generate and manage cash effectively.

In contrast, the income statement and balance sheet use the accrual basis of accounting, recognizing revenue when earned and expenses when incurred, regardless of whether cash has been received or paid. This method offers a more accurate assessment of a company's overall profitability and financial stability.

By analyzing both cash and accrual accounting, you can make more informed decisions about a company's investment potential and long-term financial sustainability.

Cash Flow: A Powerful Tool for Stock Selection

As an investor, information is king, and cash flow analysis provides you with a look under the hood of a company's financial performance. While profit is important, it doesn't always tell the whole story. Cash flow analysis offers a more realistic view of a company's financial health, ability to generate cash from its operations, and capacity to invest in future growth and reward shareholders. By incorporating cash flow analysis into your research process, you can better understand a company's financial position, identify potential red flags, and make more informed investment decisions.

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Jeffrey Neal Johnson
About The Author

Jeffrey Neal Johnson

Contributing Author

Retail and Technology Stocks

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