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4 takeaways from the first day of trading in 2024

2024 Stock market

Key Points

  • The first trading day of the year left the market with an ominous sign.
  • The S&P 500 could easily correct 5% to 10% or more by the end of the month. 
  • While megacap tech names move lower, high-yield values in Consumer Staples are moving higher. 
  • 5 stocks we like better than SPDR S&P 500 ETF Trust.

The first day of 2024 trading has come and gone, and the signs they sent are not good. Between market leaders confirming a top, the S&P 500 NYSEARCA: SPY retreating, and the VIX NDEXCBOE: VIX showing a bottom, there is a good chance the market will move lower in the year's first half. That said, with earnings growth expected to accelerate significantly in the 2nd half and the FOMC to start cutting rates by mid-year, the odds are high that the correction will lead to another solid buying opportunity later in the year. Until then, there is a risk the market will experience a significant correction in the first half. 

Apple gets a downgrade, shares fall 3.5%

Barclays NYSE: BCS rang in the New Year by downgrading Apple NYSE: AAPL to Underweight and reducing the price target to $160. They cite sluggish hardware sales centered on the iPhone and Mac business. In their view, uninspiring upgrades and recently reported sales declines don’t bode well for the coming year. This is only the first downgrade for what is otherwise a Buy-rated stock, but likely not the last. 

Bank of America NYSE: BAC followed up the downgrade with an ominous report. A mega-cap rout in January is the Wall Street consensus, and overcrowding at the end of 2023 will help amplify the move. Weakness was seen across the top 7 S&P 500 stocks and all the FAANG names. Together, they account for about 30% of the S&P 500 and will significantly impact the market should they continue to fall. 

The S&P 500 gaps lower to open the year 

The S&P 500 did not make a large move on the first day of 2024 trading, but it was a significant move. The index gapped lower from the highest point set in 2023, moved down as much as 1% and closed with losses to confirm resistance below the all-time high. The indicators confirm the peak by showing a peak in MACD and a bearish crossover in stochastic high in the upper signal zone. 

As it is, the market is still in an uptrend, so the decline may not be large, provided sellers don’t pile into the market. However, risk is to the downside because the S&P 500 top holdings are overcrowded. Assuming the market sell-off gains momentum, the S&P 500 could fall to 4,600 or lower, a move of 3%. If it falls below 4,600, the next solid support target is nearly 4,200, another 8.7% lower. 

SPX stock chart

There is a floor in the fear index; VIX moves higher

The VIX is another concern for bullish traders. The VIX retreated to the lowest level since before the COVID-19 pandemic in December 2023 but is already showing a bottom. The first candle of 2023 confirms the bottom and brings a Head & Shoulders pattern into the picture. The pattern shows support at a critical level, the same level that launched fear to the highest levels of the pandemic and provided support numerous times in 2023. The takeaway is that fear bottomed and is reversing in a way that looks like it will spike soon. The MACD and stochastic indicators align with that outlook. 

VIX chart

Safe-haven non-cyclicals saved the day 

Among the few reasons Tuesday’s selling didn’t produce more momentum is that some stocks were having a fantastic day. The recurring theme is value and yield, with the Consumer Staples Sector NYSEARCA: XLP  rising 1%, with leaders like Pepsico gaining 1.8% and deep-value high-yield names like Kraft Heinz and Conagra gaining more than 3.0%. Other high-yield values were also in favor, including telecoms AT&T NYSE: T and Verizon NYSE: VZ, which gained 3% and Dow Dog Walgreens-Boots Alliance NYSE: WBA, which gained 2.0%. The low-beta, high-yield Consumer Staples sector appears to be in a reversal and heading higher. The XLP yields about 2.6% and trades with 0.6X the volatility of the S&P 500. 

XLP chart

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Thomas Hughes
About The Author

Thomas Hughes

Contributing Author

Technical and Fundamental Analysis

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Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Consumer Staples Select Sector SPDR Fund (XLP)N/A$80.24+0.0%2.29%25.58Moderate Buy$80.22
Kraft Heinz (KHC)
4.5091 of 5 stars
$30.83-0.2%5.19%27.77Hold$36.55
Conagra Brands (CAG)
4.0998 of 5 stars
$27.03-0.3%5.18%26.24Hold$31.63
PepsiCo (PEP)
4.4596 of 5 stars
$158.84+0.1%3.41%23.43Hold$183.92
AT&T (T)
4.2542 of 5 stars
$22.87+0.2%4.85%18.59Moderate Buy$23.40
Verizon Communications (VZ)
4.6966 of 5 stars
$42.14-0.2%6.43%18.16Hold$46.37
Walgreens Boots Alliance (WBA)
4.0777 of 5 stars
$8.11-1.6%12.33%-0.81Reduce$12.88
Apple (AAPL)
4.8152 of 5 stars
$227.99-0.4%0.44%37.50Moderate Buy$235.25
Microsoft (MSFT)
4.9017 of 5 stars
$414.87-0.1%0.72%34.23Moderate Buy$503.03
NVIDIA (NVDA)
4.789 of 5 stars
$146.96+0.7%0.03%68.93Moderate Buy$159.15
SPDR S&P 500 ETF Trust (SPY)N/A$589.00-0.3%1.19%N/AModerate Buy$590.53
Compare These Stocks  Add These Stocks to My Watchlist 


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