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Beyond Reality: Investing in AR/VR Tech for Future Gains

Metaverse concept. European young man in vr glasses, playing video games with virtual reality headset, trying to touch something with hand. — Photo

Key Points

  • Unity Software's platform empowers developers to create immersive AR/VR experiences that fuel market growth and increase subscription revenue.
  • Qualcomm's technological leadership in wireless and processing technologies positions the company to benefit from the expanding adoption of AR/VR devices.
  • Unity's software and Qualcomm's hardware have a powerful synergistic potential, which can drive the expansion of the AR/VR market.
  • 5 stocks we like better than Unity Software.

The metaverse is rapidly emerging, promising to reshape our interaction with technology and offering solid investment potential. Augmented reality (AR) and virtual reality (VR) are the foundational technologies of this new digital frontier, and they are rapidly transforming how we experience and interact with the digital world. Companies at the forefront of this revolution offer compelling investment opportunities for those willing to navigate the complexities of this developing sector. Driven by rapid advancements in processing power, display technology, and the expansion of AR/VR applications across diverse industries, the AR/VR market is poised for substantial growth.

Understanding the AR/VR Ecosystem

The AR/VR ecosystem consists of two key elements. First, there is hardware, which includes electronic devices such as headsets, smartphones, and other gadgets that enable AR/VR experiences. Second, there is software, which consists of the applications, games, and content that run on these devices. 

Several technological advancements are fueling the growth of the AR/VR market. Significant progress in processing power allows for more realistic and immersive experiences. Improvements in display technology are leading to higher resolutions, more expansive fields of view, and lighter, more comfortable headsets. User interface design is also evolving, with intuitive and user-friendly interactions becoming increasingly important. These ongoing technological improvements are crucial to broader adoption, which fuels market growth and, consequently, investment opportunities.

Unity Software: Powering Immersive Experiences

Unity Software NYSE: U has established itself as a dominant force in the AR/VR software ecosystem. Its core business model centers around a subscription-based platform that provides a comprehensive suite of tools for creating and deploying real-time 3D content. Unity’s software is utilized by developers worldwide, from independent creators to major studios, making it an essential component for developing AR/VR games and applications.

Unity Software Today

Unity Software Inc. stock logo
UU 90-day performance
Unity Software
$23.04 +0.78 (+3.50%)
(As of 01:04 PM ET)
52-Week Range
$13.90
$43.54
Price Target
$22.21

The company's recent financial performance demonstrates significant progress. Unity’s earnings report for the third quarter of fiscal year 2024 exceeded its guidance for revenue from its strategic portfolio and Adjusted EBITDA. Revenue from the strategic portfolio reached $429 million, representing a modest decrease of 2% year-over-year. While the net loss for the quarter remained at $125 million, the company's Adjusted EBITDA for the total company reached $92 million. The company’s fourth-quarter guidance is even more promising, projecting revenue for the strategic portfolio in the range of $422 to $427 million and Adjusted EBITDA for the total company between $79 and $84 million. This positive outlook reflects the company's successful transition to a subscription model.

Further bolstering its position, Unity recently launched Unity 6, a significantly improved version of its flagship game engine. Unity 6 prioritizes stability, performance, and ease of upgrade. The strategic appointments of Steve Collins as CTO and Jarrod Yahes as CFO also signal a commitment to innovation and efficient financial management. Collins brings decades of experience in game development and engine technology, while Yahes's expertise in driving revenue growth and profitability at high-growth companies promises a sharp financial focus. Despite strong growth potential, investors must remain mindful of potential risks, such as competition from other game engines and the overall volatility of the technology sector.

Qualcomm: The Foundation of AR/VR Hardware

Qualcomm NASDAQ: QCOM plays a crucial role in the AR/VR hardware sector, providing cutting-edge wireless technologies and processors that power many of the world's leading AR/VR devices. Qualcomm's Snapdragon processors are renowned for their high performance and low power consumption, making them an ideal choice for powering the demanding computational needs of immersive experiences. Their leadership in wireless technologies is also critical, enabling seamless connectivity and data transfer, which are vital for the smooth functioning of AR/VR applications.

QUALCOMM Today

QUALCOMM Incorporated stock logo
QCOMQCOM 90-day performance
QUALCOMM
$154.18 +3.78 (+2.51%)
(As of 12:58 PM ET)
52-Week Range
$134.94
$230.63
Dividend Yield
2.21%
P/E Ratio
17.15
Price Target
$208.00

Qualcomm's strong financial performance reflects its technological leadership. In Qualcomm’s earnings report for the fourth quarter of Fiscal Year 2024, the company reported substantial growth. Notably, they achieved greater than 20% growth in fiscal year earnings per share (EPS) and recorded a record fiscal year operating cash flow. Their automotive segment also demonstrated impressive strength, marking its fifth consecutive quarter of record revenues. These robust financial results underscore Qualcomm's sustained commitment to innovation and market dominance.

The appointment of Dr. Baaziz Achour as Qualcomm's Chief Technology Officer-elect signals the company's ongoing dedication to innovation and technological advancement. Dr. Achour’s extensive experience within the company, including his leadership role in the accelerated launch of 5G technology, positions Qualcomm for future success in next-generation wireless technologies that will underpin the expansion of AR/VR capabilities. 

Moreover, Yasumasa Nakayama's appointment as Vice President and President of Qualcomm Japan reinforces the company's commitment to strategic expansion in key AR/VR markets. At Investor Day 2024, Qualcomm outlined aggressive growth targets across various sectors, including automotive, IoT, PC, industrial, XR, and networking. These forecasts highlight the company's optimism regarding the future growth trajectory of its multiple business segments. 

The Unity-Qualcomm Synergy: A Powerful Combination

The success of the AR/VR market depends significantly on the interplay between software and hardware. Unity's powerful game engine and development tools are essential for creating engaging AR/VR experiences, while Qualcomm's advanced processing and connectivity technologies provide the necessary infrastructure to power these experiences. While the two companies don't have a direct formal partnership, their intertwined roles within the AR/VR ecosystem create a powerful synergy that benefits both companies. As the AR/VR market matures, the potential for increased collaboration and integration between the two companies remains significant.

A Look Ahead

The AR/VR market presents significant long-term growth potential, but navigating the associated risks and uncertainties requires careful planning and due diligence. Unity and Qualcomm offer unique investment opportunities within this ecosystem. Their complementary positions, combined with strong financial performances and a proactive approach to growth and innovation, suggest promising potential. However, the dynamic nature of the technology sector demands a thorough understanding of the competitive landscape, technological risks, and market volatility before making any investment decisions. 

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Jeffrey Neal Johnson
About The Author

Jeffrey Neal Johnson

Contributing Author

Retail and Technology Stocks

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Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
QUALCOMM (QCOM)
4.962 of 5 stars
$153.97+2.4%2.21%17.13Moderate Buy$208.00
Unity Software (U)
1.4431 of 5 stars
$22.98+3.2%N/A-11.26Hold$22.21
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