Premium retail department store chain
Nordstrom NYSE: JWN stock was crippled on its Q3 2021 results and forward guidance ahead of the
holiday shopping season. Nordstrom Rack has been the weak spot for the
retailer as it continued to face inventory issues due to
supply chain constraints. The Company is implementing pack and hold technique to buy larger quantities of items and then hold a portion to deploy during high demand and tight supply periods. The Company expects macro related supply chain
disruptions to continue into 2022. The Company is increasing its pack and hold inventory by 2X to 3X in preparation. The sell-off in the shares was not triggered by missing analyst bottom line estimates but the belief that its Q4 2021
holiday shopping season will flop. This sets the bar low heading into year-end tax loss selling. Prudent investors can look for opportunistic pullbacks in shares of Nordstrom to gain exposure at discounted levels on overly bearish sentiment.
Q3 FY fiscal 2021 Earnings Release
On Nov. 23, 2021, Nordstrom released its third-quarter fiscal 2021 results for the quarter ending October 2021. The Company reported earnings-per-share (EPS) of $0.39 excluding non-recurring items versus consensus analyst estimates for a profit of $0.56, a surprising (-$0.17) per share miss. Revenues rose 17.7% year-over-year (YoY) to $3.64 billion, beating consensus analyst estimates for $3.54 billion. Nordstrom brand net sales rose 11% YoY. Nordstrom Rack sales rose 35% YoY. Digital sales decreased (-12%) YoY. The Company expect fiscal full-year 2021 revenues to grow by 35% compared to fiscal 2020 and reaffirms EBIT margin of 3.0$ to 3.5%.
CEO Comments
Nordstrom CEO Erik Nordstrom stated, "We have long benefited from a commitment to customer service, new and compelling merchandise, innovative brand partnerships and interconnected digital and physical assets. However, we need to move faster to capitalize on these strengths and profitably grow market share. We're taking action to improve performance at Nordstrom Rack, including optimizing inventory levels, better balancing price points and increasing brand awareness. Work is also underway to improve merchandise margin across the Company and ensure we have the visibility and flexibility we need to serve our customers seamlessly, despite global supply chain challenges. In the third quarter, we made continued progress toward our strategic and financial goals, driven by strong digital growth, the integrated capabilities enabled by our Market Strategy and increased net sales in our Nordstrom banner stores, but we are focused on accelerating our transformation and improving results."
Conference Call Takeaways
CEO Nordstrom set the tone, First, Nordstrom Rack has been challenged by low inventory levels in premium brands in key categories such as women's apparel and shoes. Customers are drawn to Nordstrom Rack to purchase premium brands at a terrific price. In fact, 90% of the top brands at Nordstrom are also sold at the Rack. These brands are more highly penetrated in our Rack business than they are at other Off-Price retailers. While many retailers are dealing with macro-related supply chain disruptions, Rack faces a unique challenge as Off-Price procurement of the same top brands we carry at Nordstrom is particularly difficult in an environment with production constraints and lower levels of clearance product. Rack's top 50 brands represented approximately 50% of sales in 2019. Year-to-date, these brands represented only 42% of sales, highlighting the outsized gap in the merchandise availability. In response, we are undertaking a comprehensive set of actions to increase our inventory levels and improve merchandise flow for the Rack. In particular, we are executing a multilayered plan to both grow our offer of the most coveted brands we carry as well as source from new vendors to ensure we have the selection our customers want. To minimize supply gaps, we are increasing our opportunistic use of pack and hold inventory, allowing us to buy larger quantities of relevant items when available, then hold a portion of it to deploy in periods with high demand, tight supply, or system constraints. Given that we expect macro-related supply chain disruptions to continue into next year, we're strategically evaluating our assortment and increasing our use of pack and hold inventory by a factor of two times to three times. We expect that action in these areas will not only yield benefits as we deal with macro-related supply chain disruptions, but also deliver sustainable benefits that will enhance our long-term performance as well. While we are in the early days of these efforts, preliminary results show sales responding positively in Rack stores with improving inventory positions.”
He concluded, “The value of our interconnected model is evident as customers dramatically increase their spend when engaging across multiple channels, banners and services. For example, the average customer that shops across both banners, in-store and online, spends over 12 times more than a customer utilizing a single channel. The quality and convenience of the services we offer such as alterations and personal styling, drive connection, and engagement, increasing customer spend by a factor of five to seven times versus customers who don't utilize those value-added services. We also continue to increase our digital velocity across Nordstrom and Nordstrom Rack. This quarter, digital sales increased 20% over the third quarter of 2019. Digital sales represented 40% of our business in Q3, and we continue to drive growth over 2019, while store traffic improved sequentially.”
JWN Opportunistic Pullback Price Levels
Using the rifle charts on the weekly and daily time frames provides a precision view of the landscape for JWN stock. The weekly rifle chart collapsed on earnings to the $19.86 Fibonacci (fib) level. The weekly rifle chart formed a sharp breakdown as the 5-period moving average (MA) resistance is still trying to catch down at $25.95 followed by the 15-period MA at $27.56. The weekly lower Bollinger Bands (BBs) sit at $17.30. The daily rifle chart is in a make or break with a flat 5-period MA at $21.05 followed by the 15-period MA at $23.45 as the daily stochastic attempts a mini pup. The daily market structure low (MSL) buy triggers on a breakout above $21.11. Prudent investors can watch for opportunistic pullback levels at the $19.86 fib, $18.12 fib, $16.90 fib, $15.68 fib, and the $13.94 fib level. Upside trajectories range from the $26.48 fib up towards the $35.24 fib level.
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