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Trucking Stocks Rebound: Big Rigs, Bigger Opportunity

The truck runs on the highway with speed. 3d rendering and illustration.

Key Points

  • The trucking industry is showing signs of a rebound as peak season approaches.
  • Trucking companies are strategically positioned to capitalize on a tightening market and rising spot rates.
  • Peak season could lead to significant benefits for trucking companies and their investors, driving potential stock price gains.
  • 5 stocks we like better than Schneider National

Truckers are the unsung heroes of the economy, and the industry is starting to signal a potential shift toward a more bullish environment. The transportation sector has been turbulent, but it is beginning to show signs of renewed strength, offering valuable insights for stock market investors. Recent commentary from major trucking companies has expressed cautious optimism while discussing ongoing sector challenges. These early signs of renewed strength in freight demand present compelling investment opportunities for investors willing to carry the associated risk

Seasonality Returns, But With a Lower Baseline

One of the most significant developments is the return of "normal seasonality" in freight demand. This is a positive sign of normalization for the trucking industry, suggesting that the erratic patterns of the past year are beginning to stabilize. However, this seasonality is occurring at a lower baseline, indicating that a gradual recovery is more likely than a sharp rebound. This suggests that while the industry is on a path to improvement, it might take some time to see a significant surge in demand. The return of seasonality suggests a more predictable environment, which could lead to better financial performance for these companies and potential growth in their stock prices.

Schneider National: Positioning for Peak Season

Schneider National Today

Schneider National, Inc. stock logo
SNDRSNDR 90-day performance
Schneider National
$28.18
+0.13 (+0.46%)
(As of 09/18/2024 ET)
52-Week Range
$20.50
$28.97
Dividend Yield
1.35%
P/E Ratio
32.02
Price Target
$27.00

Schneider National NYSE: SNDR is a leading trucking and logistics company. The company recently reported a decline in revenue and earnings per share (EPS) compared to the same quarter last year. This reflects the challenging market conditions that have impacted the entire industry. However, Schneider National is strategically positioning itself for a potential rebound, particularly as peak season approaches and the industry continues to experience consolidation.

The company is focused on implementing cost-containment strategies and maintaining pricing discipline to navigate the slow recovery. Schneider’s earnings call for the most recent quarter highlighted a commitment to operational efficiency, aiming to improve margins even in a subdued market. This commitment is critical as smaller carriers exit the market, tightening capacity and driving up spot rates, creating opportunities for established players like Schneider to capture a larger freight market share.


Schneider National's strategic emphasis on efficiency and pricing discipline has the potential to enhance its performance. As the peak season unfolds and industry consolidation continues, this focus could drive a further recovery in Schneider’s stock price, which has already experienced a 25% growth year-to-date.

Schneider National, Inc. (SNDR) Price Chart for Thursday, September, 19, 2024

Werner Enterprises: Capitalizing on a Tightening Market

Werner Enterprises Today

Werner Enterprises, Inc. stock logo
WERNWERN 90-day performance
Werner Enterprises
$37.52
+0.08 (+0.21%)
(As of 09/18/2024 ET)
52-Week Range
$33.12
$43.26
Dividend Yield
1.49%
P/E Ratio
28.64
Price Target
$37.75

Like many other trucking companies, Werner Enterprises NASDAQ: WERN also reported a decline in revenue and earnings per share in their latest earnings report. Werner is particularly optimistic about their pricing power, a key strength crucial in a tightening market. The company has a strong track record of successfully navigating challenging market conditions, and they are confident in their ability to secure favorable pricing as demand increases. 

Werner’s commitment to its customer base will also be a key driver of its success. Werner's focus on long-term relationships, combined with their innovative approach to customer service, will enable them to navigate the challenging market conditions and capture a larger share of the freight market as the industry consolidates.

Despite Werner Enterprises' stock price decline of 1% over the past six months and 11% year-to-date, its emphasis on truckload operations, an industry segment heavily impacted by the ongoing freight recession, could provide a potential investment opportunity. This significant exposure to a struggling sector may be affecting its stock performance. However, with peak season typically bringing higher freight demand, Werner could see increased volumes and benefit from the ongoing industry consolidation. As capacity tightens due to carrier exits, Werner may be able to command better pricing, improve margins, and drive positive investor sentiment, which could lift Werner’s stock price.

Werner Enterprises, Inc. (WERN) Price Chart for Thursday, September, 19, 2024

Peak Season: A Shift Towards Optimism

While peak season expectations are mixed, with some shippers indicating increased demand and others remaining cautious, a growing sense of optimism is emerging. The potential for a strong peak season is gaining traction, driven by several key factors.

First, recent data suggests that freight demand is already starting to pick up, with spot rates rising slightly as capacity tightens due to carrier exits. This indicates that the market is beginning to respond to the tightening capacity environment, potentially creating a more favorable landscape for trucking companies as peak season approaches.

Second, the industry is seeing signs of a return to normal seasonality patterns. This suggests that the erratic fluctuations of the past year, driven by pandemic-related disruptions, are subsiding, potentially leading to a more predictable and stable market environment. This return to seasonality could further boost demand as shippers adjust to more traditional shipping patterns.

This potential for a strong peak season could translate into significant benefits for trucking companies. As demand increases and capacity remains tight, companies could command better pricing, improving margins and potentially driving positive investor sentiment. This, in turn, could lead to a rebound in the stock prices of trucking companies and related industries, providing a potential window of opportunity for investors.

Trucking's Turning Point

The trucking industry, while facing headwinds, is starting to show signs of resilience and potential growth. The return of seasonality, coupled with the tightening of capacity and the potential for a strong peak season, suggests a positive outlook for trucking companies and their investors. As these trends continue to play out, it's an opportune time for investors to carefully consider the sector's potential, particularly as pricing power strengthens and demand for freight transportation rises. With strategic cost management, pricing discipline, and a focus on building strong customer relationships, trucking companies are poised to benefit from this potential rebound. This makes the transportation sector an intriguing prospect for investors seeking opportunities in a recovering market.

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Jeffrey Neal Johnson
About The Author

Jeffrey Neal Johnson

Contributing Author

Retail and Technology Stocks

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Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Schneider National (SNDR)
4.1943 of 5 stars
4.19 / 5 stars
$28.18+0.5%1.35%32.02Hold$27.00
Werner Enterprises (WERN)
3.799 of 5 stars
3.80 / 5 stars
$37.52+0.2%1.49%28.64Reduce$37.75
Schneider National (SNDR)
4.1943 of 5 stars
4.19 / 5 stars
$28.18+0.5%1.35%32.02Hold$27.00
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