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4 No-Brainer Stocks to Hold This Fall for Steady Gains

Shallow depth of field (selective focus) image with the Google l - Stock Editorial Photography

Key Points

  • Four stocks stand out in their fundamental strengths and financial momentum, showing investors where their capital could stay this fall.
  • Backed by optimistic Wall Street analysts' views, these stocks expect more EPS growth and double-digit upside through price targets. 
  • Three of these are Buffett picks, and even though he sold half of one, it doesn't mean he's now bearish on the name.
  • 5 stocks we like better than Alphabet

When markets get volatile, investors of any size and background tend toward certainty in business models and predictability in cash flows. Fitting this category are stocks in the consumer staples sector, known for their defensive nature. This is born of the products and services these companies offer, which drive the stability in earnings that drive analyst targets higher along with stock prices.

Some of the United States technology sectors mistakenly categorized in the consumer discretionary space also fit this list. Companies like Alphabet Inc. NASDAQ: GOOGL will remain the go-to search engine for global users through the business cycle, making most of its money through advertising and cloud computing services. Apple Inc. NASDAQ: AAPL is also progressing as a commodity product globally.

Moving to a completely different but just as steady and predictable spectrum, investors can look at one of Warren Buffett’s latest picks, Ulta Beauty Inc. NASDAQ: ULTA, for another commodity player in the skincare and makeup niche. Paired with another of Buffett’s older picks, Coca-Cola Co. NYSE: KO will give investors a strong mix to navigate today’s market.

As Long as the Internet Exists, Google Stock Will Always Have Upside

Alphabet Stock Forecast Today

12-Month Stock Price Forecast:
$201.76
33.47% Upside
Moderate Buy
Based on 37 Analyst Ratings
High Forecast$240.00
Average Forecast$201.76
Low Forecast$165.00
Alphabet Stock Forecast Details

This may sound overstatement, but it’s closer to reality than any other statement surrounding U.S. stocks. As the global economy is increasingly digitized and taken online, businesses like Google will always have a place under the sun.


From storage, cloud computing, email, and office services, and even advertising, Google is there to serve. Having so much reach and such a broad audience allows Google to generate massive cash flows that have become easily predicted.

This very nature allows Wall Street analysts to quickly place a valuation on the stock. And those at BMO Capital Markets landed on $222 a share for Google stock, daring it to rally by as much as 33.8% from where it trades today.

Helping these price targets is the Wall Street forecast for up to 13.1% earnings per share (EPS) growth for Google stock in the next 12 months.

Apple Products: The Must-Have Commodity No One Wants to Let Go Of

Apple Stock Forecast Today

12-Month Stock Price Forecast:
$238.62
7.68% Upside
Moderate Buy
Based on 36 Analyst Ratings
High Forecast$300.00
Average Forecast$238.62
Low Forecast$180.00
Apple Stock Forecast Details

It doesn't matter whether the economy is booming or busting; consumers are likely to leave room in their budgets for their necessary Apple products, and that makes the company as much a staple as a grocery store, in most markets' opinion.

Warren Buffett has been a bull on this stock for years and recently decided to sell half of his stake in his biggest winner. However, this move does not mean he has suddenly turned bearish on Apple stock. Buffett laid out his rationale for this sale as being tied to avoiding a higher tax rate on these capital gains down the line.

This is a wise move by Buffett but not one that retail investors have to make; after all, they won't face a multi-billion tax bill like Buffett does.

Wall Street analysts still forecast 12.3% EPS growth in the coming year for Apple, and the stock has recently recovered to 95% of its 52-week high. Meanwhile, those at Goldman Sachs want to see it hit a new high of $275 a share, calling for a 21.4% upside from today.

Ulta Beauty’s Stable High Returns Make It a Buffett Favorite

Ulta Beauty Stock Forecast Today

12-Month Stock Price Forecast:
$425.29
14.30% Upside
Hold
Based on 24 Analyst Ratings
High Forecast$545.00
Average Forecast$425.29
Low Forecast$300.00
Ulta Beauty Stock Forecast Details

While business sectors and picks may change for Buffett, one thing does not change, and that is his process. He will always look for sustainable and growing businesses with high returns on capital, and Ulta Beauty's stock fits the bill just perfectly.

The company’s financials show a return on invested capital (ROIC) rate of over 29.6% in the past 12 months, making it one of the most profitable companies in the Buffett portfolio.

These high returns aren’t set up to fluctuate much, either, as makeup and skincare are just as much a commodity as any other.

This is why Wall Street analysts now forecast up to 10.4% EPS growth for the company, helping those at J.P. Morgan Chase land on a price target of up to $544 a share, calling for as much as 42.8% upside from where the stock trades today.

Coca-Cola Products Are Just as Adaptable as Its Stock

Coca-Cola Stock Forecast Today

12-Month Stock Price Forecast:
$70.73
-0.45% Downside
Moderate Buy
Based on 16 Analyst Ratings
High Forecast$78.00
Average Forecast$70.73
Low Forecast$64.00
Coca-Cola Stock Forecast Details

Coca-Cola covers it all, whether snacks, water, or good old soda. Warren Buffett knew that Coca-Cola consumers were likely to become addicted and loyal to its products, so he bought the stock very early on, even before it became the global behemoth it is today.

Realizing that, just by keeping up with inflation and raising the price slightly on the billions of Coca-Cola servings daily, the company can generate a few additional millions in earnings per year, analysts are always happy to give their opinion on this stock.

A 6% EPS growth forecast is enough for this giant consumer company to fuel a $75 a share price target coming from those at Citigroup, which also calls for a 7.7% upside from where the stock trades today.

On top of this high single-digit upside, investors can enjoy a 2.8% dividend yield with a 63-year record of increasing each year.

Should you invest $1,000 in Alphabet right now?

Before you consider Alphabet, you'll want to hear this.

MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Alphabet wasn't on the list.

While Alphabet currently has a "Moderate Buy" rating among analysts, top-rated analysts believe these five stocks are better buys.

View The Five Stocks Here

13 Stocks Institutional Investors Won't Stop Buying Cover

Which stocks are major institutional investors including hedge funds and endowments buying in today's market? Click the link below and we'll send you MarketBeat's list of thirteen stocks that institutional investors are buying up as quickly as they can.

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Gabriel Osorio-Mazilli
About The Author

Gabriel Osorio-Mazilli

Contributing Author

Value Stocks, Asian Markets, Macro Economics

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Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Apple (AAPL)
4.4584 of 5 stars
4.46 / 5 stars
$223.08+0.2%0.45%34.69Moderate Buy$238.62
Ulta Beauty (ULTA)
4.372 of 5 stars
4.37 / 5 stars
$373.10+0.2%N/A14.55Hold$425.29
Coca-Cola (KO)
3.4667 of 5 stars
3.47 / 5 stars
$71.14+0.1%2.73%28.46Moderate Buy$70.73
Alphabet (GOOGL)
4.2421 of 5 stars
4.24 / 5 stars
$154.39+2.1%0.52%23.68Moderate Buy$201.76
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