ASCL vs. FOUR, YOU, NFG, NFC, TRS, HNT, NEXN, SFOR, TRMR, and SAA
Should you be buying Ascential stock or one of its competitors? The main competitors of Ascential include 4imprint Group (FOUR), YouGov (YOU), Next 15 Group (NFG), Next Fifteen Communications Group (NFC), Tarsus Group (TRS), Huntsworth (HNT), Nexxen International (NEXN), S4 Capital (SFOR), Tremor International (TRMR), and M&C Saatchi (SAA). These companies are all part of the "advertising agencies" industry.
Ascential (LON:ASCL) and 4imprint Group (LON:FOUR) are both small-cap communication services companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, earnings, institutional ownership, analyst recommendations, valuation, profitability, community ranking, risk and media sentiment.
Ascential pays an annual dividend of GBX 6 per share and has a dividend yield of 1.8%. 4imprint Group pays an annual dividend of GBX 168 per share and has a dividend yield of 2.6%. Ascential pays out 30,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. 4imprint Group pays out 7,500.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. 4imprint Group is clearly the better dividend stock, given its higher yield and lower payout ratio.
4imprint Group has a net margin of 8.01% compared to Ascential's net margin of -92.68%. 4imprint Group's return on equity of 77.32% beat Ascential's return on equity.
Ascential currently has a consensus price target of GBX 340, indicating a potential upside of 4.62%. 4imprint Group has a consensus price target of GBX 7,365, indicating a potential upside of 13.48%. Given 4imprint Group's higher probable upside, analysts plainly believe 4imprint Group is more favorable than Ascential.
101.9% of Ascential shares are owned by institutional investors. Comparatively, 78.4% of 4imprint Group shares are owned by institutional investors. 8.5% of Ascential shares are owned by insiders. Comparatively, 2.3% of 4imprint Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
4imprint Group has higher revenue and earnings than Ascential. 4imprint Group is trading at a lower price-to-earnings ratio than Ascential, indicating that it is currently the more affordable of the two stocks.
Ascential received 180 more outperform votes than 4imprint Group when rated by MarketBeat users. Likewise, 79.74% of users gave Ascential an outperform vote while only 72.64% of users gave 4imprint Group an outperform vote.
Ascential has a beta of 1.1, indicating that its share price is 10% more volatile than the S&P 500. Comparatively, 4imprint Group has a beta of 0.97, indicating that its share price is 3% less volatile than the S&P 500.
In the previous week, 4imprint Group had 3 more articles in the media than Ascential. MarketBeat recorded 5 mentions for 4imprint Group and 2 mentions for Ascential. 4imprint Group's average media sentiment score of 0.20 beat Ascential's score of -0.69 indicating that 4imprint Group is being referred to more favorably in the news media.
Summary
4imprint Group beats Ascential on 11 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding ASCL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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