Aviva (AV) Competitors

Aviva (LON:AV) and Saga (LON:SAGA) are both financial services companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, valuation, analyst recommendations, media sentiment, community ranking, dividends, risk, institutional ownership and earnings.

Is AV or SAGA a better dividend stock?

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 7.0%. Saga pays an annual dividend of GBX 2 per share and has a dividend yield of 1.8%. Aviva pays out 7,391.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Saga pays out -188.7% of its earnings in the form of a dividend.

Do insiders and institutionals have more ownership in AV or SAGA?

48.5% of Aviva shares are owned by institutional investors. Comparatively, 13.4% of Saga shares are owned by institutional investors. 0.2% of Aviva shares are owned by insiders. Comparatively, 37.5% of Saga shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Which has preferable valuation & earnings, AV or SAGA?

Aviva has higher revenue and earnings than Saga. Saga is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Aviva	£22.64B	0.57	£1.27B	£0.46	1,054.13
Saga	£811.70M	0.19	-£148.10M	-£1.06	-103.77

Does the media refer more to AV or SAGA?

In the previous week, Saga had 14 more articles in the media than Aviva. MarketBeat recorded 24 mentions for Saga and 10 mentions for Aviva. Aviva's average media sentiment score of 0.27 beat Saga's score of 0.08 indicating that Aviva is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Aviva	2 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral
Saga	3 Very Positive mention(s)	6 Positive mention(s)	9 Neutral mention(s)	2 Negative mention(s)	4 Very Negative mention(s)	Neutral

Which has more risk and volatility, AV or SAGA?

Aviva has a beta of 0.89, suggesting that its stock price is 11% less volatile than the S&P 500. Comparatively, Saga has a beta of 2.57, suggesting that its stock price is 157% more volatile than the S&P 500.

Do analysts rate AV or SAGA?

Aviva currently has a consensus price target of GBX 538, suggesting a potential upside of 10.95%. Saga has a consensus price target of GBX 154, suggesting a potential upside of 40.00%. Given Saga's stronger consensus rating and higher possible upside, analysts plainly believe Saga is more favorable than Aviva.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Aviva	0 Sell rating(s)	2 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.67
Saga	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Does the MarketBeat Community believe in AV or SAGA?

Saga received 497 more outperform votes than Aviva when rated by MarketBeat users. Likewise, 69.39% of users gave Saga an outperform vote while only 61.90% of users gave Aviva an outperform vote.

Company	Underperform	Outperform
Aviva	Outperform Votes 13 61.90%	Underperform Votes 8 38.10%
Saga	Outperform Votes 510 69.39%	Underperform Votes 225 30.61%

Is AV or SAGA more profitable?

Aviva has a net margin of 5.85% compared to Saga's net margin of -18.25%. Aviva's return on equity of 14.02% beat Saga's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Aviva	5.85%	14.02%	0.50%
Saga	-18.25%	-72.14%	2.90%

Summary

Aviva beats Saga on 11 of the 20 factors compared between the two stocks.