Aviva (AV) Competitors

Aviva (LON:AV) and Saga (LON:SAGA) are both financial services companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, community ranking, institutional ownership, valuation, profitability, analyst recommendations, earnings, media sentiment and risk.

Which has higher valuation & earnings, AV or SAGA?

Aviva has higher revenue and earnings than Saga. Saga is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Aviva	£22.64B	0.55	£1.27B	£0.46	1,016.52
Saga	£811.70M	0.22	-£148.10M	-£1.06	-116.79

Does the MarketBeat Community prefer AV or SAGA?

Saga received 496 more outperform votes than Aviva when rated by MarketBeat users. Likewise, 69.39% of users gave Saga an outperform vote while only 63.64% of users gave Aviva an outperform vote.

Company	Underperform	Outperform
Aviva	Outperform Votes 14 63.64%	Underperform Votes 8 36.36%
Saga	Outperform Votes 510 69.39%	Underperform Votes 225 30.61%

Is AV or SAGA a better dividend stock?

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 7.3%. Saga pays an annual dividend of GBX 2 per share and has a dividend yield of 1.6%. Aviva pays out 7,391.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Saga pays out -188.7% of its earnings in the form of a dividend.

Is AV or SAGA more profitable?

Aviva has a net margin of 5.85% compared to Saga's net margin of -18.25%. Aviva's return on equity of 14.02% beat Saga's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Aviva	5.85%	14.02%	0.50%
Saga	-18.25%	-72.14%	2.90%

Which has more volatility and risk, AV or SAGA?

Aviva has a beta of 0.89, indicating that its stock price is 11% less volatile than the S&P 500. Comparatively, Saga has a beta of 2.57, indicating that its stock price is 157% more volatile than the S&P 500.

Do insiders & institutionals hold more shares of AV or SAGA?

48.5% of Aviva shares are held by institutional investors. Comparatively, 13.4% of Saga shares are held by institutional investors. 0.2% of Aviva shares are held by company insiders. Comparatively, 37.5% of Saga shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Does the media favor AV or SAGA?

In the previous week, Aviva had 2 more articles in the media than Saga. MarketBeat recorded 10 mentions for Aviva and 8 mentions for Saga. Aviva's average media sentiment score of 0.25 beat Saga's score of -0.03 indicating that Aviva is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Aviva	1 Very Positive mention(s)	5 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Saga	0 Very Positive mention(s)	3 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts rate AV or SAGA?

Aviva presently has a consensus target price of GBX 555.67, suggesting a potential upside of 18.83%. Saga has a consensus target price of GBX 154, suggesting a potential upside of 24.39%. Given Saga's higher possible upside, analysts plainly believe Saga is more favorable than Aviva.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Aviva	0 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	3.00
Saga	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

Aviva beats Saga on 13 of the 20 factors compared between the two stocks.