Aviva (AV) Competitors

Aviva (LON:AV) and Saga (LON:SAGA) are both financial services companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, earnings, community ranking, valuation, analyst recommendations, media sentiment, dividends, profitability and risk.

Is AV or SAGA more profitable?

Aviva has a net margin of 5.85% compared to Saga's net margin of -18.25%. Aviva's return on equity of 14.02% beat Saga's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Aviva	5.85%	14.02%	0.50%
Saga	-18.25%	-72.14%	2.90%

Does the media favor AV or SAGA?

In the previous week, Saga had 12 more articles in the media than Aviva. MarketBeat recorded 16 mentions for Saga and 4 mentions for Aviva. Aviva's average media sentiment score of 0.14 beat Saga's score of 0.14 indicating that Aviva is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Aviva	1 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Saga	1 Very Positive mention(s)	4 Positive mention(s)	6 Neutral mention(s)	4 Negative mention(s)	1 Very Negative mention(s)	Neutral

Does the MarketBeat Community prefer AV or SAGA?

Saga received 496 more outperform votes than Aviva when rated by MarketBeat users. Likewise, 69.39% of users gave Saga an outperform vote while only 63.64% of users gave Aviva an outperform vote.

Company	Underperform	Outperform
Aviva	Outperform Votes 14 63.64%	Underperform Votes 8 36.36%
Saga	Outperform Votes 510 69.39%	Underperform Votes 225 30.61%

Do insiders and institutionals have more ownership in AV or SAGA?

48.5% of Aviva shares are held by institutional investors. Comparatively, 13.4% of Saga shares are held by institutional investors. 0.2% of Aviva shares are held by insiders. Comparatively, 37.5% of Saga shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Which has more volatility and risk, AV or SAGA?

Aviva has a beta of 0.89, suggesting that its stock price is 11% less volatile than the S&P 500. Comparatively, Saga has a beta of 2.57, suggesting that its stock price is 157% more volatile than the S&P 500.

Do analysts rate AV or SAGA?

Aviva currently has a consensus target price of GBX 555.67, indicating a potential upside of 12.14%. Saga has a consensus target price of GBX 154, indicating a potential upside of 35.09%. Given Saga's higher possible upside, analysts clearly believe Saga is more favorable than Aviva.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Aviva	0 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	3.00
Saga	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Is AV or SAGA a better dividend stock?

Aviva pays an annual dividend of GBX 34 per share and has a dividend yield of 6.9%. Saga pays an annual dividend of GBX 2 per share and has a dividend yield of 1.8%. Aviva pays out 7,391.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Saga pays out -188.7% of its earnings in the form of a dividend.

Which has better valuation and earnings, AV or SAGA?

Aviva has higher revenue and earnings than Saga. Saga is trading at a lower price-to-earnings ratio than Aviva, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Aviva	£22.64B	0.58	£1.27B	£0.46	1,077.17
Saga	£811.70M	0.20	-£148.10M	-£1.06	-107.55

Summary

Aviva beats Saga on 12 of the 20 factors compared between the two stocks.