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Direct Line Insurance Group (DLG) Competitors

Direct Line Insurance Group logo
GBX 261.79 -0.97 (-0.37%)
As of 01/20/2025 12:44 PM Eastern

DLG vs. ADM, RSA, HSX, HSTG, HUW, PGH, FBH, LGEN, AV, and AIBG

Should you be buying Direct Line Insurance Group stock or one of its competitors? The main competitors of Direct Line Insurance Group include Admiral Group (ADM), RSA Insurance Group (RSA), Hiscox (HSX), Hastings Group Holdings plc (HSTG.L) (HSTG), Helios Underwriting (HUW), Personal Group (PGH), FBD (FBH), Legal & General Group (LGEN), Aviva (AV), and AIB Group (AIBG).

Direct Line Insurance Group vs.

Direct Line Insurance Group (LON:DLG) and Admiral Group (LON:ADM) are both mid-cap financial services companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, media sentiment, valuation, institutional ownership, profitability, analyst recommendations and community ranking.

Direct Line Insurance Group received 438 more outperform votes than Admiral Group when rated by MarketBeat users. Likewise, 63.67% of users gave Direct Line Insurance Group an outperform vote while only 37.74% of users gave Admiral Group an outperform vote.

CompanyUnderperformOutperform
Direct Line Insurance GroupOutperform Votes
729
63.67%
Underperform Votes
416
36.33%
Admiral GroupOutperform Votes
291
37.74%
Underperform Votes
480
62.26%

Direct Line Insurance Group pays an annual dividend of GBX 6 per share and has a dividend yield of 2.3%. Admiral Group pays an annual dividend of GBX 87 per share and has a dividend yield of 3.3%. Direct Line Insurance Group pays out 2,608.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Admiral Group pays out 6,641.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

In the previous week, Direct Line Insurance Group had 1 more articles in the media than Admiral Group. MarketBeat recorded 2 mentions for Direct Line Insurance Group and 1 mentions for Admiral Group. Admiral Group's average media sentiment score of 1.40 beat Direct Line Insurance Group's score of 0.00 indicating that Admiral Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Direct Line Insurance Group
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Admiral Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Direct Line Insurance Group has a beta of 0.42, meaning that its stock price is 58% less volatile than the S&P 500. Comparatively, Admiral Group has a beta of 0.18, meaning that its stock price is 82% less volatile than the S&P 500.

103.4% of Direct Line Insurance Group shares are owned by institutional investors. Comparatively, 60.3% of Admiral Group shares are owned by institutional investors. 0.9% of Direct Line Insurance Group shares are owned by insiders. Comparatively, 18.3% of Admiral Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Direct Line Insurance Group presently has a consensus target price of GBX 217.25, suggesting a potential downside of 17.01%. Admiral Group has a consensus target price of GBX 2,961, suggesting a potential upside of 13.23%. Given Admiral Group's higher possible upside, analysts clearly believe Admiral Group is more favorable than Direct Line Insurance Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Direct Line Insurance Group
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25
Admiral Group
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Admiral Group has a net margin of 9.73% compared to Direct Line Insurance Group's net margin of 9.44%. Admiral Group's return on equity of 39.27% beat Direct Line Insurance Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Direct Line Insurance Group9.44% 14.11% 0.85%
Admiral Group 9.73%39.27%4.96%

Admiral Group has higher revenue and earnings than Direct Line Insurance Group. Direct Line Insurance Group is trading at a lower price-to-earnings ratio than Admiral Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Direct Line Insurance Group£3.38B1.01£302.60M£0.231,138.20
Admiral Group£4.12B1.88£400.90M£1.311,996.18

Summary

Admiral Group beats Direct Line Insurance Group on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DLG vs. The Competition

MetricDirect Line Insurance GroupInsurance IndustryFinancial SectorLON Exchange
Market Cap£3.40B£14.12B£3.82B£2.03B
Dividend Yield3.31%4.56%4.44%5.16%
P/E Ratio1,138.20252.83426.991,927.11
Price / Sales1.0171.212,915.90421,310.89
Price / Cash3.625.1452.6429.19
Price / Book1.422.461.893.07
Net Income£302.60M£986.62M£437.23M£183.47M
7 Day Performance2.65%2.04%2.81%2.98%
1 Month Performance8.74%-0.84%4.30%3.31%
1 Year Performance55.27%17.74%14.43%165.23%

Direct Line Insurance Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DLG
Direct Line Insurance Group
0.4837 of 5 stars
GBX 261.79
-0.4%
GBX 217.25
-17.0%
+55.3%£3.40B£3.38B1,138.2010,131
ADM
Admiral Group
1.7968 of 5 stars
GBX 2,524
-1.8%
GBX 2,961
+17.3%
+3.4%£7.48B£4.12B1,926.7242,000
RSA
RSA Insurance Group
N/AN/AN/AN/A£7.10B£6.55B22.2111,840
HSX
Hiscox
0.9324 of 5 stars
GBX 1,028
-1.1%
GBX 1,248.33
+21.4%
+5.0%£3.49B£3.78B654.783,000News Coverage
HSTG
Hastings Group Holdings plc (HSTG.L)
N/AN/AN/AN/A£1.65B£763.70M19.053,372High Trading Volume
HUW
Helios Underwriting
1.4105 of 5 stars
GBX 196.25
-12.4%
GBX 239
+21.8%
+44.7%£140.01M£254.34M853.263High Trading Volume
PGH
Personal Group
1.8055 of 5 stars
GBX 186
-0.9%
GBX 209
+12.4%
+1.9%£57.94M£49.67M1,328.57259
FBH
FBD
N/AN/AN/AN/A£5.26M£422.78M6.82950
LGEN
Legal & General Group
2.3642 of 5 stars
GBX 221.40
+0.5%
GBX 276.67
+25.0%
-5.9%£12.93B£12.32B4,428.0011,956
AV
Aviva
1.662 of 5 stars
GBX 471.80
-1.6%
GBX 555.67
+17.8%
+15.0%£12.55B£22.64B1,025.6526,382High Trading Volume
AIBG
AIB Group
N/AGBX 458
-2.6%
N/A+44.7%£10.67B£4.82B627.4010,551Gap Down

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This page (LON:DLG) was last updated on 1/21/2025 by MarketBeat.com Staff
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