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Direct Line Insurance Group (DLG) Competitors

Direct Line Insurance Group logo
GBX 264.06 +1.06 (+0.40%)
As of 02/21/2025 12:55 PM Eastern

DLG vs. ADM, RSA, HSX, HSTG, HUW, PGH, FBH, SMT, AV, and PSH

Should you be buying Direct Line Insurance Group stock or one of its competitors? The main competitors of Direct Line Insurance Group include Admiral Group (ADM), RSA Insurance Group (RSA), Hiscox (HSX), Hastings Group Holdings plc (HSTG.L) (HSTG), Helios Underwriting (HUW), Personal Group (PGH), FBD (FBH), Scottish Mortgage (SMT), Aviva (AV), and Pershing Square (PSH).

Direct Line Insurance Group vs.

Direct Line Insurance Group (LON:DLG) and Admiral Group (LON:ADM) are both mid-cap financial services companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, dividends, media sentiment, risk, valuation, community ranking and profitability.

Direct Line Insurance Group presently has a consensus target price of GBX 217.25, suggesting a potential downside of 17.73%. Admiral Group has a consensus target price of GBX 2,961, suggesting a potential upside of 5.96%. Given Admiral Group's higher probable upside, analysts clearly believe Admiral Group is more favorable than Direct Line Insurance Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Direct Line Insurance Group
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25
Admiral Group
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

103.4% of Direct Line Insurance Group shares are owned by institutional investors. Comparatively, 60.3% of Admiral Group shares are owned by institutional investors. 0.9% of Direct Line Insurance Group shares are owned by company insiders. Comparatively, 18.3% of Admiral Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Direct Line Insurance Group has a beta of 0.42, suggesting that its stock price is 58% less volatile than the S&P 500. Comparatively, Admiral Group has a beta of 0.18, suggesting that its stock price is 82% less volatile than the S&P 500.

Direct Line Insurance Group received 438 more outperform votes than Admiral Group when rated by MarketBeat users. Likewise, 63.67% of users gave Direct Line Insurance Group an outperform vote while only 37.74% of users gave Admiral Group an outperform vote.

CompanyUnderperformOutperform
Direct Line Insurance GroupOutperform Votes
729
63.67%
Underperform Votes
416
36.33%
Admiral GroupOutperform Votes
291
37.74%
Underperform Votes
480
62.26%

In the previous week, Direct Line Insurance Group had 2 more articles in the media than Admiral Group. MarketBeat recorded 2 mentions for Direct Line Insurance Group and 0 mentions for Admiral Group. Admiral Group's average media sentiment score of 1.14 beat Direct Line Insurance Group's score of 0.53 indicating that Admiral Group is being referred to more favorably in the news media.

Company Overall Sentiment
Direct Line Insurance Group Positive
Admiral Group Positive

Admiral Group has a net margin of 8.82% compared to Direct Line Insurance Group's net margin of 8.18%. Admiral Group's return on equity of 38.14% beat Direct Line Insurance Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Direct Line Insurance Group8.18% 12.96% 0.85%
Admiral Group 8.82%38.14%4.96%

Direct Line Insurance Group pays an annual dividend of GBX 6 per share and has a dividend yield of 2.3%. Admiral Group pays an annual dividend of GBX 87 per share and has a dividend yield of 3.1%. Direct Line Insurance Group pays out 31.7% of its earnings in the form of a dividend. Admiral Group pays out 66.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Admiral Group has higher revenue and earnings than Direct Line Insurance Group. Direct Line Insurance Group is trading at a lower price-to-earnings ratio than Admiral Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Direct Line Insurance Group£3.00B1.14£245.33M£18.9313.95
Admiral Group£4.54B1.88£400.40M£131.0521.32

Summary

Admiral Group beats Direct Line Insurance Group on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DLG vs. The Competition

MetricDirect Line Insurance GroupInsurance IndustryFinancial SectorLON Exchange
Market Cap£3.43B£13.12B£4.25B£2.63B
Dividend Yield2.25%4.41%4.22%4.98%
P/E Ratio13.9511.3716.05163.09
Price / Sales1.1484.321,767.19312,084.14
Price / Cash3.625.1448.8028.02
Price / Book1.822.543.405.14
Net Income£245.33M£914.48M£1.27B£5.73B
7 Day Performance-0.95%0.00%-0.17%-0.99%
1 Month Performance-1.10%5.33%1.82%-0.81%
1 Year Performance61.40%21.36%14.63%39.25%

Direct Line Insurance Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DLG
Direct Line Insurance Group
1.4411 of 5 stars
GBX 264.06
+0.4%
GBX 217.25
-17.7%
+62.2%£3.43B£3.00B13.9510,131Gap Up
ADM
Admiral Group
1.3185 of 5 stars
GBX 2,853.97
+1.5%
GBX 2,961
+3.8%
+8.5%£8.73B£4.54B21.7842,000
RSA
RSA Insurance Group
N/AN/AN/AN/A£7.10B£6.55B22.2111,840News Coverage
HSX
Hiscox
N/AGBX 1,084
+1.3%
GBX 1,248.33
+15.2%
-2.5%£4.67B£4.60B6.653,000
HSTG
Hastings Group Holdings plc (HSTG.L)
N/AN/AN/AN/A£1.65B£763.70M19.053,372High Trading Volume
HUW
Helios Underwriting
N/AGBX 223.87
+0.1%
GBX 239
+6.8%
+66.7%£160.80M£247.79M9.393
PGH
Personal Group
1.7644 of 5 stars
GBX 198.90
+0.9%
GBX 209
+5.1%
+32.5%£61.31M£33.69M13.34259News Coverage
FBH
FBD
N/AN/AN/AN/A£5.26M£422.78M6.82950
SMT
Scottish Mortgage
0.6388 of 5 stars
GBX 1,132
-0.1%
N/A+46.0%£13.84B£1.26B11.61N/ANews Coverage
AV
Aviva
2.7292 of 5 stars
GBX 509.40
-0.2%
GBX 555.67
+9.1%
+11.8%£13.69B£37.44B10.5026,382Analyst Forecast
High Trading Volume
PSH
Pershing Square
N/AGBX 4,524.44
+0.4%
N/A+16.8%£10.35B£3.57B4.74N/A

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This page (LON:DLG) was last updated on 2/22/2025 by MarketBeat.com Staff
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