Dunelm Group (DNLM) Competitors GBX 948 +4.00 (+0.42%) As of 12:16 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock DNLM vs. SPD, FRAS, SMWH, CURY, PETS, MOON, APGN, CARD, HFD, and FDLShould you be buying Dunelm Group stock or one of its competitors? The main competitors of Dunelm Group include Sports Direct International (SPD), Frasers Group (FRAS), WH Smith (SMWH), Currys (CURY), Pets at Home Group (PETS), Moonpig Group (MOON), Applegreen (APGN), Card Factory (CARD), Halfords Group (HFD), and Findel (FDL). These companies are all part of the "specialty retail" industry. Dunelm Group vs. Sports Direct International Frasers Group WH Smith Currys Pets at Home Group Moonpig Group Applegreen Card Factory Halfords Group Findel Dunelm Group (LON:DNLM) and Sports Direct International (LON:SPD) are both consumer cyclical companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, media sentiment, valuation, profitability, community ranking, dividends, risk and analyst recommendations. Is DNLM or SPD more profitable? Dunelm Group has a net margin of 8.86% compared to Sports Direct International's net margin of 0.00%. Dunelm Group's return on equity of 96.64% beat Sports Direct International's return on equity.Company Net Margins Return on Equity Return on Assets Dunelm Group8.86% 96.64% 19.34% Sports Direct International N/A N/A N/A Do institutionals and insiders hold more shares of DNLM or SPD? 49.9% of Dunelm Group shares are owned by institutional investors. 34.3% of Dunelm Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Which has preferable earnings & valuation, DNLM or SPD? Dunelm Group has higher earnings, but lower revenue than Sports Direct International. Sports Direct International is trading at a lower price-to-earnings ratio than Dunelm Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDunelm Group£1.70B1.12£150.85M£75.1112.57Sports Direct International£3.70B0.00N/A£21.50N/A Do analysts rate DNLM or SPD? Dunelm Group currently has a consensus price target of GBX 1,242.50, indicating a potential upside of 31.62%. Given Dunelm Group's stronger consensus rating and higher probable upside, research analysts plainly believe Dunelm Group is more favorable than Sports Direct International.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Dunelm Group 0 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.50Sports Direct International 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Does the MarketBeat Community believe in DNLM or SPD? Dunelm Group received 198 more outperform votes than Sports Direct International when rated by MarketBeat users. However, 72.75% of users gave Sports Direct International an outperform vote while only 65.66% of users gave Dunelm Group an outperform vote. CompanyUnderperformOutperformDunelm GroupOutperform Votes74065.66% Underperform Votes38734.34% Sports Direct InternationalOutperform Votes54272.75% Underperform Votes20327.25% Does the media refer more to DNLM or SPD? In the previous week, Sports Direct International's average media sentiment score of 0.00 beat Dunelm Group's score of -1.05 indicating that Sports Direct International is being referred to more favorably in the news media. Company Overall Sentiment Dunelm Group Negative Sports Direct International Neutral SummaryDunelm Group beats Sports Direct International on 10 of the 14 factors compared between the two stocks. Remove Ads Get Dunelm Group News Delivered to You Automatically Sign up to receive the latest news and ratings for DNLM and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DNLM vs. The Competition Export to ExcelMetricDunelm GroupSpecialty Retail IndustryCyclical SectorLON ExchangeMarket Cap£1.90B£2.98B£3.04B£2.45BDividend Yield6.26%4.39%3.51%4.95%P/E Ratio12.5721.6219.81131.24Price / Sales1.1231.1458.31260,214.92Price / Cash65.0714.8030.5727.94Price / Book13.8411.743.184.45Net Income£150.85M£134.10M£257.24M£5.79B7 Day Performance6.07%2.48%2.91%3.67%1 Month Performance3.00%0.43%-3.23%4.03%1 Year Performance-13.31%10,994.56%1,055.76%97.94% Dunelm Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DNLMDunelm Group2.7092 of 5 starsGBX 948+0.4%GBX 1,242.50+31.1%-13.3%£1.91B£1.70B12.6211,000Negative NewsGap UpSPDSports Direct InternationalN/AN/AN/AN/A£2.45B£3.70B21.8626,500High Trading VolumeFRASFrasers Group2.8057 of 5 starsGBX 555.50+1.7%GBX 1,200+116.0%-21.3%£2.31B£5.26B6.3432,000News CoverageGap UpSMWHWH Smith2.634 of 5 starsGBX 908.50+1.1%GBX 1,456.67+60.3%-24.7%£1.17B£1.83B18.7414,935Earnings ReportDividend IncreaseNews CoverageNegative NewsCURYCurrys2.9158 of 5 starsGBX 94.80-0.2%GBX 112.33+18.5%+55.3%£1.03B£8.22B5.2028,000High Trading VolumePETSPets at Home Group3.1882 of 5 starsGBX 216.60+1.2%GBX 298.33+37.7%-17.0%£987.97M£1.41B13.17210High Trading VolumeMOONMoonpig GroupN/AGBX 212+0.7%GBX 259.80+22.5%+31.5%£721.60M£338.23M21.31730Dividend AnnouncementAPGNApplegreenN/AN/AN/AN/A£598.53MN/A20.5011,145CARDCard Factory3.7904 of 5 starsGBX 81.39+1.7%GBX 169.50+108.3%-4.3%£283.24M£526.96M6.909,075News CoverageNegative NewsHFDHalfords Group0.8279 of 5 starsGBX 118.20+0.7%GBX 146+23.5%-9.1%£256.53M£1.69B17.8512,000News CoverageFDLFindelN/AN/AN/AN/A£201.41M£506.81M8.631,871 Remove Ads Related Companies and Tools Related Companies Sports Direct International Alternatives Frasers Group Alternatives WH Smith Alternatives Currys Alternatives Pets at Home Group Alternatives Moonpig Group Alternatives Applegreen Alternatives Card Factory Alternatives Halfords Group Alternatives Findel Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:DNLM) was last updated on 4/16/2025 by MarketBeat.com Staff From Our PartnersThe Last Time This Happened, Americans Lost BillionsWall Street leaders just held a secret meeting in Las Vegas. 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