IMB vs. BATS, DGE, RKT, CCEP, TSCO, ABF, BNZL, CCH, SBRY, and BVIC
Should you be buying Imperial Brands stock or one of its competitors? The main competitors of Imperial Brands include British American Tobacco (BATS), Diageo (DGE), Reckitt Benckiser Group (RKT), Coca-Cola Europacific Partners (CCEP), Tesco (TSCO), Associated British Foods (ABF), Bunzl (BNZL), Coca-Cola HBC (CCH), J Sainsbury (SBRY), and Britvic (BVIC). These companies are all part of the "consumer defensive" sector.
Imperial Brands vs.
British American Tobacco (LON:BATS) and Imperial Brands (LON:IMB) are both large-cap consumer defensive companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, dividends, analyst recommendations, profitability, risk, valuation, community ranking and earnings.
Imperial Brands has a net margin of 11.44% compared to British American Tobacco's net margin of -52.84%. Imperial Brands' return on equity of 39.00% beat British American Tobacco's return on equity.
British American Tobacco received 597 more outperform votes than Imperial Brands when rated by MarketBeat users. Likewise, 74.01% of users gave British American Tobacco an outperform vote while only 69.56% of users gave Imperial Brands an outperform vote.
British American Tobacco currently has a consensus price target of GBX 3,183.33, suggesting a potential upside of 0.39%. Imperial Brands has a consensus price target of GBX 2,205, suggesting a potential downside of 17.17%. Given British American Tobacco's stronger consensus rating and higher probable upside, equities research analysts plainly believe British American Tobacco is more favorable than Imperial Brands.
Imperial Brands has lower revenue, but higher earnings than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Imperial Brands, indicating that it is currently the more affordable of the two stocks.
British American Tobacco has a beta of 0.27, suggesting that its share price is 73% less volatile than the S&P 500. Comparatively, Imperial Brands has a beta of 0.42, suggesting that its share price is 58% less volatile than the S&P 500.
In the previous week, British American Tobacco had 5 more articles in the media than Imperial Brands. MarketBeat recorded 6 mentions for British American Tobacco and 1 mentions for Imperial Brands. British American Tobacco's average media sentiment score of 0.34 beat Imperial Brands' score of 0.21 indicating that British American Tobacco is being referred to more favorably in the media.
British American Tobacco pays an annual dividend of GBX 236 per share and has a dividend yield of 7.4%. Imperial Brands pays an annual dividend of GBX 153 per share and has a dividend yield of 5.7%. British American Tobacco pays out -3,794.2% of its earnings in the form of a dividend. Imperial Brands pays out 6,652.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. British American Tobacco is clearly the better dividend stock, given its higher yield and lower payout ratio.
40.7% of British American Tobacco shares are held by institutional investors. Comparatively, 68.0% of Imperial Brands shares are held by institutional investors. 10.6% of British American Tobacco shares are held by insiders. Comparatively, 7.3% of Imperial Brands shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Summary
British American Tobacco beats Imperial Brands on 12 of the 20 factors compared between the two stocks.
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New MarketBeat Followers Over Time
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Media Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (LON:IMB) was last updated on 1/30/2025 by MarketBeat.com Staff
