Free Trial

Imperial Brands (IMB) Competitors

Imperial Brands logo
GBX 2,900 +78.00 (+2.76%)
As of 12:49 PM Eastern

IMB vs. BATS, DGE, CCEP, RKT, TSCO, KYGA, CCH, ABF, BNZL, and SBRY

Should you be buying Imperial Brands stock or one of its competitors? The main competitors of Imperial Brands include British American Tobacco (BATS), Diageo (DGE), Coca-Cola Europacific Partners (CCEP), Reckitt Benckiser Group (RKT), Tesco (TSCO), Kerry Group (KYGA), Coca-Cola HBC (CCH), Associated British Foods (ABF), Bunzl (BNZL), and J Sainsbury (SBRY). These companies are all part of the "consumer defensive" sector.

Imperial Brands vs.

British American Tobacco (LON:BATS) and Imperial Brands (LON:IMB) are both large-cap consumer defensive companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, valuation, community ranking, media sentiment, analyst recommendations, profitability, institutional ownership and risk.

In the previous week, British American Tobacco had 4 more articles in the media than Imperial Brands. MarketBeat recorded 9 mentions for British American Tobacco and 5 mentions for Imperial Brands. Imperial Brands' average media sentiment score of 0.68 beat British American Tobacco's score of 0.35 indicating that Imperial Brands is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
British American Tobacco
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Imperial Brands
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

British American Tobacco has a beta of 0.27, suggesting that its stock price is 73% less volatile than the S&P 500. Comparatively, Imperial Brands has a beta of 0.42, suggesting that its stock price is 58% less volatile than the S&P 500.

British American Tobacco pays an annual dividend of GBX 236 per share and has a dividend yield of 7.4%. Imperial Brands pays an annual dividend of GBX 153 per share and has a dividend yield of 5.3%. British American Tobacco pays out -38.1% of its earnings in the form of a dividend. Imperial Brands pays out 64.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. British American Tobacco is clearly the better dividend stock, given its higher yield and lower payout ratio.

Imperial Brands has lower revenue, but higher earnings than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Imperial Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
British American Tobacco£25.81B2.71-£13.64B-£619.76-5.13
Imperial Brands£17.31B1.41£1.98B£236.1212.28

Imperial Brands has a net margin of 11.44% compared to British American Tobacco's net margin of -52.84%. Imperial Brands' return on equity of 41.84% beat British American Tobacco's return on equity.

Company Net Margins Return on Equity Return on Assets
British American Tobacco-52.84% -25.94% 5.16%
Imperial Brands 11.44%41.84%6.92%

British American Tobacco currently has a consensus target price of GBX 3,183.33, indicating a potential upside of 0.04%. Imperial Brands has a consensus target price of GBX 2,205, indicating a potential downside of 23.97%. Given British American Tobacco's stronger consensus rating and higher possible upside, analysts clearly believe British American Tobacco is more favorable than Imperial Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
British American Tobacco
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
Imperial Brands
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50

British American Tobacco received 597 more outperform votes than Imperial Brands when rated by MarketBeat users. Likewise, 74.01% of users gave British American Tobacco an outperform vote while only 69.56% of users gave Imperial Brands an outperform vote.

CompanyUnderperformOutperform
British American TobaccoOutperform Votes
1230
74.01%
Underperform Votes
432
25.99%
Imperial BrandsOutperform Votes
633
69.56%
Underperform Votes
277
30.44%

40.7% of British American Tobacco shares are held by institutional investors. Comparatively, 68.0% of Imperial Brands shares are held by institutional investors. 10.6% of British American Tobacco shares are held by insiders. Comparatively, 7.3% of Imperial Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

British American Tobacco beats Imperial Brands on 11 of the 20 factors compared between the two stocks.

Remove Ads
Get Imperial Brands News Delivered to You Automatically

Sign up to receive the latest news and ratings for IMB and its competitors with MarketBeat's FREE daily newsletter.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

IMB vs. The Competition

MetricImperial BrandsTobacco IndustryDefensive SectorLON Exchange
Market Cap£24.34B£47.18B£6.71B£2.52B
Dividend Yield5.38%4.94%3.16%4.90%
P/E Ratio12.283.7411.53134.65
Price / Sales1.41205.9673.66261,054.88
Price / Cash10.5714.60146.2627.90
Price / Book4.242.772.854.46
Net Income£1.98B-£5.83B£1.01B£5.77B
7 Day Performance4.39%-0.05%-0.12%-1.85%
1 Month Performance2.80%1.74%1.03%-2.65%
1 Year Performance64.35%9.72%49.14%103.94%

Imperial Brands Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
IMB
Imperial Brands
1.2795 of 5 stars
GBX 2,900
+2.8%
GBX 2,205
-24.0%
+60.3%£24.34B£17.31B12.2825,200Dividend Increase
News Coverage
BATS
British American Tobacco
0.8277 of 5 stars
GBX 3,152
-0.3%
GBX 3,183.33
+1.0%
+29.8%£69.35B£25.81B-5.0952,000Insider Trade
News Coverage
DGE
Diageo
2.7234 of 5 stars
GBX 2,051.50
-0.6%
GBX 2,876.67
+40.2%
-30.7%£45.54B£20.48B11.4930,269
CCEP
Coca-Cola Europacific Partners
N/AGBX 6,540
-2.4%
N/A+10,317.3%£36.24B£23.04B22.5027,600
RKT
Reckitt Benckiser Group
0.4102 of 5 stars
GBX 5,130
-1.2%
GBX 4,788.50
-6.7%
+20.9%£35.00B£13.78B23.4826,000
TSCO
Tesco
2.2532 of 5 stars
GBX 325.80
+0.1%
GBX 366.67
+12.5%
+12.2%£21.74B£66.34B17.0549,000
KYGA
Kerry Group
N/AGBX 93.40
-2.9%
N/A+20.6%£15.48B£736.58B24.7021,000Gap Down
High Trading Volume
CCH
Coca-Cola HBC
1.1777 of 5 stars
GBX 3,460
-0.6%
GBX 2,825
-18.4%
+44.5%£14.97B£12.23B23.9232,700
ABF
Associated British Foods
1.709 of 5 stars
GBX 1,918.68
-0.1%
GBX 2,246.67
+17.1%
-20.6%£13.83B£19.45B9.77133,000Analyst Forecast
BNZL
Bunzl
1.988 of 5 stars
GBX 3,007.42
+0.9%
GBX 3,375
+12.2%
+2.8%£9.84B£11.23B20.7924,528Analyst Forecast
SBRY
J Sainsbury
2.8687 of 5 stars
GBX 236
-0.7%
GBX 302.50
+28.2%
-13.6%£5.45B£32.63B39.80152,000News Coverage
Remove Ads

Related Companies and Tools


This page (LON:IMB) was last updated on 4/3/2025 by MarketBeat.com Staff
From Our Partners