Reckitt Benckiser Group (RKT) Competitors

Reckitt Benckiser Group (LON:RKT) and Banco Santander (LON:BNC) are both large-cap consumer defensive companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, profitability, risk, media sentiment, community ranking, valuation, earnings, institutional ownership and dividends.

Which has more risk & volatility, RKT or BNC?

Reckitt Benckiser Group has a beta of 0.09, meaning that its stock price is 91% less volatile than the S&P 500. Comparatively, Banco Santander has a beta of 1.32, meaning that its stock price is 32% more volatile than the S&P 500.

Does the media prefer RKT or BNC?

In the previous week, Banco Santander had 1 more articles in the media than Reckitt Benckiser Group. MarketBeat recorded 1 mentions for Banco Santander and 0 mentions for Reckitt Benckiser Group. Banco Santander's average media sentiment score of 1.27 beat Reckitt Benckiser Group's score of 0.00 indicating that Banco Santander is being referred to more favorably in the news media.

Company	Overall Sentiment
Reckitt Benckiser Group	Neutral
Banco Santander	Positive

Is RKT or BNC more profitable?

Banco Santander has a net margin of 25.18% compared to Reckitt Benckiser Group's net margin of 10.78%. Reckitt Benckiser Group's return on equity of 17.91% beat Banco Santander's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Reckitt Benckiser Group	10.78%	17.91%	7.51%
Banco Santander	25.18%	12.61%	0.73%

Do institutionals and insiders hold more shares of RKT or BNC?

60.3% of Reckitt Benckiser Group shares are owned by institutional investors. Comparatively, 32.0% of Banco Santander shares are owned by institutional investors. 0.1% of Reckitt Benckiser Group shares are owned by insiders. Comparatively, 1.5% of Banco Santander shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Do analysts rate RKT or BNC?

Reckitt Benckiser Group presently has a consensus price target of GBX 4,788.50, indicating a potential downside of 4.21%. Given Reckitt Benckiser Group's stronger consensus rating and higher probable upside, equities research analysts plainly believe Reckitt Benckiser Group is more favorable than Banco Santander.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Reckitt Benckiser Group	0 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Banco Santander	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has higher valuation and earnings, RKT or BNC?

Banco Santander has higher revenue and earnings than Reckitt Benckiser Group. Banco Santander is trading at a lower price-to-earnings ratio than Reckitt Benckiser Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Reckitt Benckiser Group	£14.33B	2.41	£1.54B	£2.17	2,303.69
Banco Santander	£47.24B	1.31	£11.32B	£0.59	682.20

Is RKT or BNC a better dividend stock?

Reckitt Benckiser Group pays an annual dividend of GBX 196 per share and has a dividend yield of 3.9%. Banco Santander pays an annual dividend of GBX 17 per share and has a dividend yield of 4.2%. Reckitt Benckiser Group pays out 9,032.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Banco Santander pays out 2,881.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Banco Santander is clearly the better dividend stock, given its higher yield and lower payout ratio.

Does the MarketBeat Community believe in RKT or BNC?

Banco Santander received 42 more outperform votes than Reckitt Benckiser Group when rated by MarketBeat users. However, 85.51% of users gave Reckitt Benckiser Group an outperform vote while only 64.74% of users gave Banco Santander an outperform vote.

Company	Underperform	Outperform
Reckitt Benckiser Group	Outperform Votes 59 85.51%	Underperform Votes 10 14.49%
Banco Santander	Outperform Votes 101 64.74%	Underperform Votes 55 35.26%

Summary

Banco Santander beats Reckitt Benckiser Group on 10 of the 19 factors compared between the two stocks.