Reckitt Benckiser Group (RKT) Competitors

Reckitt Benckiser Group (LON:RKT) and Banco Santander (LON:BNC) are both large-cap consumer defensive companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, media sentiment, profitability, valuation, earnings, community ranking, risk and dividends.

Do insiders & institutionals have more ownership in RKT or BNC?

60.3% of Reckitt Benckiser Group shares are owned by institutional investors. Comparatively, 32.0% of Banco Santander shares are owned by institutional investors. 0.1% of Reckitt Benckiser Group shares are owned by insiders. Comparatively, 1.5% of Banco Santander shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Do analysts rate RKT or BNC?

Reckitt Benckiser Group currently has a consensus target price of GBX 4,788.50, indicating a potential downside of 7.27%. Given Reckitt Benckiser Group's stronger consensus rating and higher possible upside, research analysts clearly believe Reckitt Benckiser Group is more favorable than Banco Santander.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Reckitt Benckiser Group	0 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Banco Santander	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Is RKT or BNC more profitable?

Banco Santander has a net margin of 20.05% compared to Reckitt Benckiser Group's net margin of 10.78%. Reckitt Benckiser Group's return on equity of 18.70% beat Banco Santander's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Reckitt Benckiser Group	10.78%	18.70%	7.51%
Banco Santander	20.05%	12.99%	0.73%

Which has more risk and volatility, RKT or BNC?

Reckitt Benckiser Group has a beta of 0.09, suggesting that its stock price is 91% less volatile than the S&P 500. Comparatively, Banco Santander has a beta of 1.32, suggesting that its stock price is 32% more volatile than the S&P 500.

Is RKT or BNC a better dividend stock?

Reckitt Benckiser Group pays an annual dividend of GBX 196 per share and has a dividend yield of 3.8%. Banco Santander pays an annual dividend of GBX 17 per share and has a dividend yield of 3.1%. Reckitt Benckiser Group pays out 89.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Banco Santander pays out 26.6% of its earnings in the form of a dividend.

Does the MarketBeat Community favor RKT or BNC?

Banco Santander received 42 more outperform votes than Reckitt Benckiser Group when rated by MarketBeat users. However, 85.51% of users gave Reckitt Benckiser Group an outperform vote while only 64.74% of users gave Banco Santander an outperform vote.

Company	Underperform	Outperform
Reckitt Benckiser Group	Outperform Votes 59 85.51%	Underperform Votes 10 14.49%
Banco Santander	Outperform Votes 101 64.74%	Underperform Votes 55 35.26%

Does the media favor RKT or BNC?

In the previous week, Reckitt Benckiser Group had 2 more articles in the media than Banco Santander. MarketBeat recorded 5 mentions for Reckitt Benckiser Group and 3 mentions for Banco Santander. Reckitt Benckiser Group's average media sentiment score of 0.38 beat Banco Santander's score of 0.35 indicating that Reckitt Benckiser Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Reckitt Benckiser Group	2 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Banco Santander	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has preferable valuation and earnings, RKT or BNC?

Banco Santander has higher revenue and earnings than Reckitt Benckiser Group. Banco Santander is trading at a lower price-to-earnings ratio than Reckitt Benckiser Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Reckitt Benckiser Group	£13.78B	2.56	£1.49B	£218.52	23.63
Banco Santander	£70.85B	1.43	£14.20B	£63.81	8.67

Summary

Reckitt Benckiser Group beats Banco Santander on 12 of the 19 factors compared between the two stocks.