Reckitt Benckiser Group (RKT) Competitors

Banco Santander (LON:BNC) and Reckitt Benckiser Group (LON:RKT) are both large-cap banking companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, institutional ownership, risk, dividends, earnings, profitability, media sentiment and analyst recommendations.

Does the media prefer BNC or RKT?

In the previous week, Banco Santander had 2 more articles in the media than Reckitt Benckiser Group. MarketBeat recorded 2 mentions for Banco Santander and 0 mentions for Reckitt Benckiser Group. Reckitt Benckiser Group's average media sentiment score of 0.00 beat Banco Santander's score of -0.23 indicating that Reckitt Benckiser Group is being referred to more favorably in the news media.

Company	Overall Sentiment
Banco Santander	Neutral
Reckitt Benckiser Group	Neutral

Do analysts rate BNC or RKT?

Reckitt Benckiser Group has a consensus price target of GBX 4,788.50, indicating a potential downside of 3.71%. Given Reckitt Benckiser Group's stronger consensus rating and higher possible upside, analysts clearly believe Reckitt Benckiser Group is more favorable than Banco Santander.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Banco Santander	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Reckitt Benckiser Group	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Do institutionals & insiders have more ownership in BNC or RKT?

32.0% of Banco Santander shares are held by institutional investors. Comparatively, 60.3% of Reckitt Benckiser Group shares are held by institutional investors. 1.5% of Banco Santander shares are held by insiders. Comparatively, 0.1% of Reckitt Benckiser Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Which has more volatility and risk, BNC or RKT?

Banco Santander has a beta of 1.32, suggesting that its share price is 32% more volatile than the S&P 500. Comparatively, Reckitt Benckiser Group has a beta of 0.09, suggesting that its share price is 91% less volatile than the S&P 500.

Is BNC or RKT a better dividend stock?

Banco Santander pays an annual dividend of GBX 17 per share and has a dividend yield of 2.7%. Reckitt Benckiser Group pays an annual dividend of GBX 196 per share and has a dividend yield of 3.9%. Banco Santander pays out 26.6% of its earnings in the form of a dividend. Reckitt Benckiser Group pays out 89.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Is BNC or RKT more profitable?

Banco Santander has a net margin of 20.05% compared to Reckitt Benckiser Group's net margin of 10.78%. Reckitt Benckiser Group's return on equity of 18.70% beat Banco Santander's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Banco Santander	20.05%	12.99%	0.73%
Reckitt Benckiser Group	10.78%	18.70%	7.51%

Which has better valuation & earnings, BNC or RKT?

Banco Santander has higher revenue and earnings than Reckitt Benckiser Group. Banco Santander is trading at a lower price-to-earnings ratio than Reckitt Benckiser Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Banco Santander	£70.85B	1.62	£14.20B	£63.81	9.83
Reckitt Benckiser Group	£13.78B	2.46	£1.49B	£218.52	22.76

Summary

Reckitt Benckiser Group beats Banco Santander on 10 of the 17 factors compared between the two stocks.