Safestay (SSTY) Competitors GBX 22 -1.00 (-4.35%) As of 02/21/2025 11:55 AM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitors SSTY vs. PHO, BARK, AHCG, IHG, WTB, MLC, DAL, PPH, EZH, and MULShould you be buying Safestay stock or one of its competitors? The main competitors of Safestay include Peel Hotels (PHO), Barkby Group (BARK), Action Hotels (AHCG), InterContinental Hotels Group (IHG), Whitbread (WTB), Millennium & Copthorne Hotels plc (MLC), Dalata Hotel Group (DAL), PPHE Hotel Group (PPH), Easyhotel (EZH), and Mulberry Group (MUL). Safestay vs. Peel Hotels Barkby Group Action Hotels InterContinental Hotels Group Whitbread Millennium & Copthorne Hotels plc Dalata Hotel Group PPHE Hotel Group Easyhotel Mulberry Group Safestay (LON:SSTY) and Peel Hotels (LON:PHO) are both small-cap consumer cyclical companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, analyst recommendations, risk, community ranking, valuation, institutional ownership, media sentiment, profitability and dividends. Does the MarketBeat Community favor SSTY or PHO? Safestay received 123 more outperform votes than Peel Hotels when rated by MarketBeat users. Likewise, 75.72% of users gave Safestay an outperform vote while only 66.30% of users gave Peel Hotels an outperform vote. CompanyUnderperformOutperformSafestayOutperform Votes18475.72% Underperform Votes5924.28% Peel HotelsOutperform Votes6166.30% Underperform Votes3133.70% Does the media prefer SSTY or PHO? In the previous week, Safestay's average media sentiment score of 0.00 equaled Peel Hotels'average media sentiment score. Company Overall Sentiment Safestay Neutral Peel Hotels Neutral Which has preferable earnings and valuation, SSTY or PHO? Peel Hotels has lower revenue, but higher earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Peel Hotels, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSafestay£35.79M0.40-£623.38K-£0.96-22.92Peel Hotels£15.59M0.00N/A£1.50N/A Is SSTY or PHO more profitable? Peel Hotels has a net margin of 0.00% compared to Safestay's net margin of -1.74%. Peel Hotels' return on equity of 0.00% beat Safestay's return on equity.Company Net Margins Return on Equity Return on Assets Safestay-1.74% -1.16% 2.22% Peel Hotels N/A N/A N/A Do institutionals & insiders hold more shares of SSTY or PHO? 61.0% of Safestay shares are held by institutional investors. 29.7% of Safestay shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth. SummarySafestay beats Peel Hotels on 6 of the 10 factors compared between the two stocks. Get Safestay News Delivered to You Automatically Sign up to receive the latest news and ratings for SSTY and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SSTY vs. The Competition Export to ExcelMetricSafestayLodging IndustryCyclical SectorLON ExchangeMarket Cap£14.29M£3.78B£3.36B£2.60BDividend Yield0.49%3.56%3.63%5.04%P/E Ratio-22.9212.3521.91162.81Price / Sales0.40123.5064.22309,391.95Price / Cash1.859.5530.1227.80Price / Book0.270.923.325.11Net Income-£623,379.86£191.61M£254.34M£5.68B7 Day Performance-4.35%1.81%-0.74%-1.09%1 Month Performance-8.07%-3.47%0.14%-0.84%1 Year Performance-2.22%-4.77%17.59%39.59% Safestay Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SSTYSafestayN/AGBX 22-4.3%N/A-2.2%£14.29M£35.79M-22.92226Gap DownPHOPeel HotelsN/AN/AN/AN/A£7.01M£15.59M33.33426High Trading VolumeBARKBarkby GroupN/AN/AN/AN/A£5.17MN/A-60.002,021Gap UpAHCGAction HotelsN/AN/AN/AN/A£0.00N/A0.00N/AIHGInterContinental Hotels Group0.3535 of 5 stars£106.80-1.7%GBX 5,471-48.8%+16.1%£16.93B£3.82B3,620.3911,200Analyst ForecastWTBWhitbread2.1229 of 5 starsGBX 2,744-2.4%GBX 2,713.33-1.1%-25.9%£4.90B£2.96B1,715.0039,000Insider TradeNews CoverageMLCMillennium & Copthorne Hotels plcN/AN/AN/AN/A£2.23B£992M60.8011,504News CoverageDALDalata Hotel Group2.5537 of 5 starsGBX 420+6.3%GBX 480+14.3%+0.0%£915.94M£625.21M1,272.7395,000News CoverageGap DownPPHPPHE Hotel Group0.6546 of 5 starsGBX 1,315-0.4%GBX 758.50-42.3%+2.7%£550.33M£425.59M2,528.854,700EZHEasyhotelN/AN/AN/AN/A£119.73M£17.56M-29.2390Gap DownHigh Trading VolumeMULMulberry GroupN/AGBX 100+2.6%N/A-26.5%£59.66M£152.84M-169.491,300Gap DownHigh Trading Volume Related Companies and Tools Related Companies Peel Hotels Competitors Barkby Group Competitors Action Hotels Competitors InterContinental Hotels Group Competitors Whitbread Competitors Millennium & Copthorne Hotels plc Competitors Dalata Hotel Group Competitors PPHE Hotel Group Competitors Easyhotel Competitors Mulberry Group Competitors Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (LON:SSTY) was last updated on 2/22/2025 by MarketBeat.com Staff From Our PartnersSecret financial plot unfolding in Washington DC… [DEVELOPING]What stocks are next up to soar in 2025? 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