Safestay (SSTY) Competitors GBX 20.88 -0.12 (-0.57%) As of 03/28/2025 08:21 AM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsBuy This Stock SSTY vs. PHO, BARK, AHCG, IHG, WTB, MLC, DAL, PPH, EZH, and CFXShould you be buying Safestay stock or one of its competitors? The main competitors of Safestay include Peel Hotels (PHO), Barkby Group (BARK), Action Hotels (AHCG), InterContinental Hotels Group (IHG), Whitbread (WTB), Millennium & Copthorne Hotels plc (MLC), Dalata Hotel Group (DAL), PPHE Hotel Group (PPH), Easyhotel (EZH), and Colefax Group (CFX). Safestay vs. Peel Hotels Barkby Group Action Hotels InterContinental Hotels Group Whitbread Millennium & Copthorne Hotels plc Dalata Hotel Group PPHE Hotel Group Easyhotel Colefax Group Safestay (LON:SSTY) and Peel Hotels (LON:PHO) are both small-cap consumer cyclical companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, risk, dividends, earnings, media sentiment, valuation and community ranking. Which has preferable earnings & valuation, SSTY or PHO? Peel Hotels has lower revenue, but higher earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Peel Hotels, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSafestay£35.79M0.38-£623.38K-£0.96-21.75Peel Hotels£15.59M0.00N/A£1.50N/A Is SSTY or PHO more profitable? Peel Hotels has a net margin of 0.00% compared to Safestay's net margin of -1.74%. Peel Hotels' return on equity of 0.00% beat Safestay's return on equity.Company Net Margins Return on Equity Return on Assets Safestay-1.74% -1.16% 2.22% Peel Hotels N/A N/A N/A Do institutionals & insiders believe in SSTY or PHO? 61.0% of Safestay shares are owned by institutional investors. 29.7% of Safestay shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Does the media refer more to SSTY or PHO? In the previous week, Safestay's average media sentiment score of 0.00 equaled Peel Hotels'average media sentiment score. Company Overall Sentiment Safestay Neutral Peel Hotels Neutral Does the MarketBeat Community prefer SSTY or PHO? Safestay received 123 more outperform votes than Peel Hotels when rated by MarketBeat users. Likewise, 75.72% of users gave Safestay an outperform vote while only 66.30% of users gave Peel Hotels an outperform vote. CompanyUnderperformOutperformSafestayOutperform Votes18475.72% Underperform Votes5924.28% Peel HotelsOutperform Votes6166.30% Underperform Votes3133.70% SummarySafestay beats Peel Hotels on 6 of the 10 factors compared between the two stocks. Remove Ads Get Safestay News Delivered to You Automatically Sign up to receive the latest news and ratings for SSTY and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SSTY vs. The Competition Export to ExcelMetricSafestayLodging IndustryCyclical SectorLON ExchangeMarket Cap£13.56M£3.30B£3.19B£2.62BDividend Yield0.49%3.56%3.50%4.82%P/E Ratio-21.7511.6120.28141.21Price / Sales0.38112.5558.49284,295.48Price / Cash1.859.5530.7728.15Price / Book0.250.883.154.64Net Income-£623,379.86£191.61M£260.10M£5.83B7 Day Performance-0.57%-2.97%-0.47%1.43%1 Month Performance2.35%-4.73%15.07%7.39%1 Year Performance9.89%-9.52%1,611.48%32.92% Safestay Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SSTYSafestayN/AGBX 20.88-0.6%N/A+9.9%£13.56M£35.79M-21.75226Gap UpPHOPeel HotelsN/AN/AN/AN/A£7.01M£15.59M33.33426High Trading VolumeBARKBarkby GroupN/AN/AN/AN/A£5.17MN/A-60.002,021Gap UpAHCGAction HotelsN/AN/AN/AN/A£0.00N/A0.00N/AIHGInterContinental Hotels Group0.6664 of 5 starsGBX 8,518-0.1%GBX 5,898.75-30.7%+1.3%£17.07B£5.19B27.9611,200News CoverageWTBWhitbread1.4837 of 5 starsGBX 2,546-0.8%GBX 2,713.33+6.6%-24.9%£4.54B£2.90B19.6939,000MLCMillennium & Copthorne Hotels plcN/AN/AN/AN/A£2.23B£992M60.8011,504DALDalata Hotel Group2.6117 of 5 starsGBX 490+2.1%GBX 480-2.0%+13.1%£1.24B£704.67M15.7495,000Gap UpPPHPPHE Hotel Group0.8994 of 5 starsGBX 1,295flatGBX 758.50-41.4%-15.5%£543.23M£423.18M25.014,700High Trading VolumeEZHEasyhotelN/AN/AN/AN/A£119.73M£17.56M-29.2390Gap DownHigh Trading VolumeCFXColefax GroupN/AGBX 880+1.1%N/A+12.3%£51.54M£101.60M9.3855,900 Remove Ads Related Companies and Tools Related Companies Peel Hotels Competitors Barkby Group Competitors Action Hotels Competitors InterContinental Hotels Group Competitors Whitbread Competitors Millennium & Copthorne Hotels plc Competitors Dalata Hotel Group Competitors PPHE Hotel Group Competitors Easyhotel Competitors Colefax Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:SSTY) was last updated on 3/30/2025 by MarketBeat.com Staff From Our PartnersTrump Treasure April 19Thanks to President Trump… A $900 investment across5 specific cryptos… Could gain 12,000% so quickly tha...Paradigm Press | SponsoredThe Dirty Secret About Gold Mining Stocks...Here's something most gold analysts won't tell you: 90% of gold mining companies actually destroy sharehold...Golden Portfolio | SponsoredA market crash is coming—here’s whenThe stock market cycle I've used to identify the most likely day of the next market crash is the exact same in...Chaikin Analytics | SponsoredAI Boom Takes a Shocking Turn…A potentially historic moment for retirement Let's make the most of this market together. 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