YouGov (YOU) Competitors

Spirent Communications (LON:SPT) and YouGov (LON:YOU) are both small-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, valuation, dividends, community ranking, earnings, risk and media sentiment.

Which has more risk and volatility, SPT or YOU?

Spirent Communications has a beta of 0.57, indicating that its stock price is 43% less volatile than the S&P 500. Comparatively, YouGov has a beta of 1.06, indicating that its stock price is 6% more volatile than the S&P 500.

Do analysts prefer SPT or YOU?

Spirent Communications currently has a consensus target price of GBX 236.80, suggesting a potential upside of 25.32%. YouGov has a consensus target price of GBX 880, suggesting a potential upside of 162.69%. Given YouGov's higher probable upside, analysts clearly believe YouGov is more favorable than Spirent Communications.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Spirent Communications	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00
YouGov	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Do institutionals and insiders have more ownership in SPT or YOU?

124.2% of Spirent Communications shares are owned by institutional investors. Comparatively, 59.6% of YouGov shares are owned by institutional investors. 3.3% of Spirent Communications shares are owned by insiders. Comparatively, 10.1% of YouGov shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Is SPT or YOU a better dividend stock?

Spirent Communications pays an annual dividend of GBX 6 per share and has a dividend yield of 3.2%. YouGov pays an annual dividend of GBX 9 per share and has a dividend yield of 2.7%. Spirent Communications pays out 324.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. YouGov pays out -458.7% of its earnings in the form of a dividend.

Does the media favor SPT or YOU?

In the previous week, YouGov had 4 more articles in the media than Spirent Communications. MarketBeat recorded 8 mentions for YouGov and 4 mentions for Spirent Communications. Spirent Communications' average media sentiment score of 1.15 beat YouGov's score of 0.23 indicating that Spirent Communications is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Spirent Communications	2 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
YouGov	2 Very Positive mention(s)	3 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has stronger valuation & earnings, SPT or YOU?

Spirent Communications has higher revenue and earnings than YouGov. YouGov is trading at a lower price-to-earnings ratio than Spirent Communications, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Spirent Communications	£561.21M	2.42	£16.67M	£1.85	102.14
YouGov	£335.28M	1.17	-£2.30M	-£1.96	-170.73

Is SPT or YOU more profitable?

Spirent Communications has a net margin of 2.97% compared to YouGov's net margin of -0.69%. Spirent Communications' return on equity of 3.54% beat YouGov's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Spirent Communications	2.97%	3.54%	2.77%
YouGov	-0.69%	-1.23%	4.89%

Does the MarketBeat Community believe in SPT or YOU?

Spirent Communications received 375 more outperform votes than YouGov when rated by MarketBeat users. However, 67.57% of users gave YouGov an outperform vote while only 59.23% of users gave Spirent Communications an outperform vote.

Company	Underperform	Outperform
Spirent Communications	Outperform Votes 600 59.23%	Underperform Votes 413 40.77%
YouGov	Outperform Votes 225 67.57%	Underperform Votes 108 32.43%

Summary

Spirent Communications beats YouGov on 12 of the 19 factors compared between the two stocks.