YouGov (YOU) Competitors

YouGov (LON:YOU) and Spirent Communications (LON:SPT) are both small-cap industrials companies, but which is the better business? We will compare the two businesses based on the strength of their community ranking, analyst recommendations, valuation, profitability, media sentiment, risk, dividends, earnings and institutional ownership.

Do insiders and institutionals hold more shares of YOU or SPT?

59.6% of YouGov shares are held by institutional investors. Comparatively, 124.2% of Spirent Communications shares are held by institutional investors. 10.1% of YouGov shares are held by company insiders. Comparatively, 3.3% of Spirent Communications shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Which has more volatility and risk, YOU or SPT?

YouGov has a beta of 1.06, meaning that its stock price is 6% more volatile than the S&P 500. Comparatively, Spirent Communications has a beta of 0.57, meaning that its stock price is 43% less volatile than the S&P 500.

Which has better valuation & earnings, YOU or SPT?

Spirent Communications has higher revenue and earnings than YouGov. YouGov is trading at a lower price-to-earnings ratio than Spirent Communications, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
YouGov	£335.28M	0.94	-£2.30M	-£1.96	-137.35
Spirent Communications	£561.21M	2.27	£16.67M	£1.85	95.90

Is YOU or SPT more profitable?

Spirent Communications has a net margin of 2.97% compared to YouGov's net margin of -0.69%. Spirent Communications' return on equity of 3.54% beat YouGov's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
YouGov	-0.69%	-1.23%	4.89%
Spirent Communications	2.97%	3.54%	2.77%

Does the MarketBeat Community favor YOU or SPT?

Spirent Communications received 375 more outperform votes than YouGov when rated by MarketBeat users. However, 67.66% of users gave YouGov an outperform vote while only 59.27% of users gave Spirent Communications an outperform vote.

Company	Underperform	Outperform
YouGov	Outperform Votes 226 67.66%	Underperform Votes 108 32.34%
Spirent Communications	Outperform Votes 601 59.27%	Underperform Votes 413 40.73%

Does the media refer more to YOU or SPT?

In the previous week, YouGov had 16 more articles in the media than Spirent Communications. MarketBeat recorded 17 mentions for YouGov and 1 mentions for Spirent Communications. Spirent Communications' average media sentiment score of 0.56 beat YouGov's score of 0.00 indicating that Spirent Communications is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
YouGov	2 Very Positive mention(s)	5 Positive mention(s)	5 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Neutral
Spirent Communications	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts recommend YOU or SPT?

YouGov presently has a consensus price target of GBX 880, suggesting a potential upside of 226.53%. Spirent Communications has a consensus price target of GBX 236, suggesting a potential upside of 33.03%. Given YouGov's higher possible upside, research analysts plainly believe YouGov is more favorable than Spirent Communications.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
YouGov	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
Spirent Communications	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00

Is YOU or SPT a better dividend stock?

YouGov pays an annual dividend of GBX 9 per share and has a dividend yield of 3.3%. Spirent Communications pays an annual dividend of GBX 6 per share and has a dividend yield of 3.4%. YouGov pays out -458.7% of its earnings in the form of a dividend. Spirent Communications pays out 324.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

Spirent Communications beats YouGov on 12 of the 19 factors compared between the two stocks.