YouGov (YOU) Competitors

Spirent Communications (LON:SPT) and YouGov (LON:YOU) are both small-cap computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, analyst recommendations, media sentiment, dividends, community ranking, risk, earnings, valuation and institutional ownership.

Which has preferable valuation and earnings, SPT or YOU?

YouGov has lower revenue, but higher earnings than Spirent Communications. YouGov is trading at a lower price-to-earnings ratio than Spirent Communications, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Spirent Communications	£447.70M	2.36	£13.30M	£0.02	9,240.00
YouGov	£270M	1.65	£22.70M	£0.20	1,910.00

Do insiders & institutionals hold more shares of SPT or YOU?

124.2% of Spirent Communications shares are held by institutional investors. Comparatively, 59.6% of YouGov shares are held by institutional investors. 3.3% of Spirent Communications shares are held by company insiders. Comparatively, 10.1% of YouGov shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Which has more volatility & risk, SPT or YOU?

Spirent Communications has a beta of 0.57, meaning that its share price is 43% less volatile than the S&P 500. Comparatively, YouGov has a beta of 1.06, meaning that its share price is 6% more volatile than the S&P 500.

Is SPT or YOU more profitable?

YouGov has a net margin of 8.41% compared to Spirent Communications' net margin of 2.97%. YouGov's return on equity of 14.24% beat Spirent Communications' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Spirent Communications	2.97%	3.56%	2.77%
YouGov	8.41%	14.24%	4.89%

Does the media refer more to SPT or YOU?

In the previous week, YouGov had 2 more articles in the media than Spirent Communications. MarketBeat recorded 8 mentions for YouGov and 6 mentions for Spirent Communications. Spirent Communications' average media sentiment score of 0.69 beat YouGov's score of 0.22 indicating that Spirent Communications is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Spirent Communications	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
YouGov	1 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	2 Very Negative mention(s)	Neutral

Does the MarketBeat Community favor SPT or YOU?

Spirent Communications received 376 more outperform votes than YouGov when rated by MarketBeat users. However, 67.47% of users gave YouGov an outperform vote while only 59.23% of users gave Spirent Communications an outperform vote.

Company	Underperform	Outperform
Spirent Communications	Outperform Votes 600 59.23%	Underperform Votes 413 40.77%
YouGov	Outperform Votes 224 67.47%	Underperform Votes 108 32.53%

Is SPT or YOU a better dividend stock?

Spirent Communications pays an annual dividend of GBX 6 per share and has a dividend yield of 3.2%. YouGov pays an annual dividend of GBX 9 per share and has a dividend yield of 2.4%. Spirent Communications pays out 30,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. YouGov pays out 4,500.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Do analysts recommend SPT or YOU?

Spirent Communications presently has a consensus target price of GBX 236.80, indicating a potential upside of 28.14%. YouGov has a consensus target price of GBX 905, indicating a potential upside of 136.91%. Given YouGov's higher probable upside, analysts clearly believe YouGov is more favorable than Spirent Communications.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Spirent Communications	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00
YouGov	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

YouGov beats Spirent Communications on 11 of the 19 factors compared between the two stocks.