YouGov (YOU) Competitors

YouGov (LON:YOU) and Spirent Communications (LON:SPT) are both small-cap computer software companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, dividends, earnings, profitability, risk and valuation.

Which has preferable valuation and earnings, YOU or SPT?

Spirent Communications has higher revenue and earnings than YouGov. YouGov is trading at a lower price-to-earnings ratio than Spirent Communications, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
YouGov	£335.28M	1.16	-£2.30M	-£1.96	-169.20
Spirent Communications	£561.21M	2.50	£16.67M	£1.85	105.73

Do analysts recommend YOU or SPT?

YouGov currently has a consensus price target of GBX 760, suggesting a potential upside of 128.92%. Spirent Communications has a consensus price target of GBX 236, suggesting a potential upside of 20.66%. Given YouGov's higher probable upside, equities research analysts plainly believe YouGov is more favorable than Spirent Communications.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
YouGov	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Spirent Communications	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00

Does the media prefer YOU or SPT?

In the previous week, YouGov had 22 more articles in the media than Spirent Communications. MarketBeat recorded 25 mentions for YouGov and 3 mentions for Spirent Communications. YouGov's average media sentiment score of 0.59 beat Spirent Communications' score of 0.22 indicating that YouGov is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
YouGov	4 Very Positive mention(s)	12 Positive mention(s)	7 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Positive
Spirent Communications	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is YOU or SPT a better dividend stock?

YouGov pays an annual dividend of GBX 9 per share and has a dividend yield of 2.7%. Spirent Communications pays an annual dividend of GBX 6 per share and has a dividend yield of 3.1%. YouGov pays out -458.7% of its earnings in the form of a dividend. Spirent Communications pays out 324.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Which has more volatility and risk, YOU or SPT?

YouGov has a beta of 1.06, indicating that its share price is 6% more volatile than the S&P 500. Comparatively, Spirent Communications has a beta of 0.57, indicating that its share price is 43% less volatile than the S&P 500.

Do institutionals and insiders hold more shares of YOU or SPT?

59.6% of YouGov shares are held by institutional investors. Comparatively, 124.2% of Spirent Communications shares are held by institutional investors. 10.1% of YouGov shares are held by insiders. Comparatively, 3.3% of Spirent Communications shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Is YOU or SPT more profitable?

Spirent Communications has a net margin of 2.97% compared to YouGov's net margin of -0.69%. Spirent Communications' return on equity of 3.54% beat YouGov's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
YouGov	-0.69%	-1.23%	4.89%
Spirent Communications	2.97%	3.54%	2.77%

Summary

Spirent Communications beats YouGov on 10 of the 17 factors compared between the two stocks.