Adobe (ADBE) Competitors

Adobe (NASDAQ:ADBE) and Salesforce (NYSE:CRM) are both large-cap computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, valuation, community ranking, institutional ownership, dividends, analyst recommendations, risk and earnings.

Do institutionals and insiders believe in ADBE or CRM?

81.8% of Adobe shares are held by institutional investors. Comparatively, 80.4% of Salesforce shares are held by institutional investors. 0.2% of Adobe shares are held by insiders. Comparatively, 3.2% of Salesforce shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Does the MarketBeat Community prefer ADBE or CRM?

Salesforce received 1564 more outperform votes than Adobe when rated by MarketBeat users. Likewise, 82.32% of users gave Salesforce an outperform vote while only 70.67% of users gave Adobe an outperform vote.

Company	Underperform	Outperform
Adobe	Outperform Votes 1696 70.67%	Underperform Votes 704 29.33%
Salesforce	Outperform Votes 3260 82.32%	Underperform Votes 700 17.68%

Does the media favor ADBE or CRM?

In the previous week, Salesforce had 2 more articles in the media than Adobe. MarketBeat recorded 67 mentions for Salesforce and 65 mentions for Adobe. Salesforce's average media sentiment score of 1.32 beat Adobe's score of 1.15 indicating that Salesforce is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Adobe	48 Very Positive mention(s)	3 Positive mention(s)	7 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Positive
Salesforce	49 Very Positive mention(s)	7 Positive mention(s)	10 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive

Do analysts recommend ADBE or CRM?

Adobe presently has a consensus target price of $527.12, indicating a potential upside of 49.55%. Salesforce has a consensus target price of $361.42, indicating a potential upside of 41.74%. Given Adobe's higher probable upside, equities research analysts clearly believe Adobe is more favorable than Salesforce.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Adobe	0 Sell rating(s)	11 Hold rating(s)	16 Buy rating(s)	1 Strong Buy rating(s)	2.64
Salesforce	1 Sell rating(s)	5 Hold rating(s)	31 Buy rating(s)	5 Strong Buy rating(s)	2.95

Which has more volatility & risk, ADBE or CRM?

Adobe has a beta of 1.49, suggesting that its share price is 49% more volatile than the S&P 500. Comparatively, Salesforce has a beta of 1.38, suggesting that its share price is 38% more volatile than the S&P 500.

Is ADBE or CRM more profitable?

Adobe has a net margin of 25.85% compared to Salesforce's net margin of 15.96%. Adobe's return on equity of 45.87% beat Salesforce's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Adobe	25.85%	45.87%	22.76%
Salesforce	15.96%	12.34%	7.65%

Which has stronger valuation and earnings, ADBE or CRM?

Adobe has higher earnings, but lower revenue than Salesforce. Adobe is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Adobe	$22.04B	6.82	$5.56B	$15.18	23.22
Salesforce	$37.90B	6.47	$4.14B	$6.36	40.09

Summary

Salesforce beats Adobe on 10 of the 19 factors compared between the two stocks.