Adobe (ADBE) Competitors

Salesforce (NYSE:CRM) and Adobe (NASDAQ:ADBE) are both large-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, profitability, dividends, risk, valuation, analyst recommendations, media sentiment and institutional ownership.

Does the media refer more to CRM or ADBE?

In the previous week, Adobe had 10 more articles in the media than Salesforce. MarketBeat recorded 105 mentions for Adobe and 95 mentions for Salesforce. Adobe's average media sentiment score of 1.27 beat Salesforce's score of 1.10 indicating that Adobe is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Salesforce	64 Very Positive mention(s)	10 Positive mention(s)	12 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive
Adobe	82 Very Positive mention(s)	7 Positive mention(s)	12 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more volatility & risk, CRM or ADBE?

Salesforce has a beta of 1.38, indicating that its stock price is 38% more volatile than the S&P 500. Comparatively, Adobe has a beta of 1.55, indicating that its stock price is 55% more volatile than the S&P 500.

Do analysts prefer CRM or ADBE?

Salesforce presently has a consensus target price of $349.08, indicating a potential upside of 29.05%. Adobe has a consensus target price of $496.75, indicating a potential upside of 29.04%. Given Salesforce's stronger consensus rating and higher possible upside, equities analysts clearly believe Salesforce is more favorable than Adobe.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Salesforce	2 Sell rating(s)	8 Hold rating(s)	28 Buy rating(s)	4 Strong Buy rating(s)	2.81
Adobe	0 Sell rating(s)	9 Hold rating(s)	16 Buy rating(s)	2 Strong Buy rating(s)	2.74

Is CRM or ADBE more profitable?

Adobe has a net margin of 30.39% compared to Salesforce's net margin of 16.08%. Adobe's return on equity of 53.68% beat Salesforce's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Salesforce	16.08%	12.94%	7.99%
Adobe	30.39%	53.68%	24.17%

Do institutionals and insiders believe in CRM or ADBE?

80.4% of Salesforce shares are held by institutional investors. Comparatively, 81.8% of Adobe shares are held by institutional investors. 3.2% of Salesforce shares are held by insiders. Comparatively, 0.2% of Adobe shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Which has higher earnings & valuation, CRM or ADBE?

Salesforce has higher revenue and earnings than Adobe. Adobe is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Salesforce	$37.90B	6.82	$6.20B	$6.39	42.33
Adobe	$21.51B	7.63	$5.56B	$15.63	24.63

Summary

Adobe beats Salesforce on 9 of the 17 factors compared between the two stocks.