Adobe (ADBE) Competitors

Salesforce (NYSE:CRM) and Adobe (NASDAQ:ADBE) are both large-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, earnings, risk, dividends, analyst recommendations, community ranking, media sentiment, institutional ownership and valuation.

Does the media favor CRM or ADBE?

In the previous week, Salesforce had 8 more articles in the media than Adobe. MarketBeat recorded 94 mentions for Salesforce and 86 mentions for Adobe. Salesforce's average media sentiment score of 1.21 beat Adobe's score of 1.09 indicating that Salesforce is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Salesforce	68 Very Positive mention(s)	5 Positive mention(s)	17 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Adobe	62 Very Positive mention(s)	6 Positive mention(s)	17 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals and insiders hold more shares of CRM or ADBE?

80.4% of Salesforce shares are owned by institutional investors. Comparatively, 81.8% of Adobe shares are owned by institutional investors. 3.2% of Salesforce shares are owned by insiders. Comparatively, 0.2% of Adobe shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Is CRM or ADBE more profitable?

Adobe has a net margin of 25.85% compared to Salesforce's net margin of 15.96%. Adobe's return on equity of 45.87% beat Salesforce's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Salesforce	15.96%	12.34%	7.65%
Adobe	25.85%	45.87%	22.76%

Do analysts rate CRM or ADBE?

Salesforce presently has a consensus price target of $377.63, suggesting a potential upside of 16.28%. Adobe has a consensus price target of $573.00, suggesting a potential upside of 33.26%. Given Adobe's higher possible upside, analysts plainly believe Adobe is more favorable than Salesforce.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Salesforce	1 Sell rating(s)	6 Hold rating(s)	30 Buy rating(s)	4 Strong Buy rating(s)	2.90
Adobe	1 Sell rating(s)	10 Hold rating(s)	16 Buy rating(s)	1 Strong Buy rating(s)	2.61

Which has preferable valuation and earnings, CRM or ADBE?

Adobe has lower revenue, but higher earnings than Salesforce. Adobe is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Salesforce	$34.86B	8.92	$4.14B	$6.08	53.42
Adobe	$21.51B	8.80	$5.56B	$12.40	34.68

Which has more volatility & risk, CRM or ADBE?

Salesforce has a beta of 1.3, indicating that its stock price is 30% more volatile than the S&P 500. Comparatively, Adobe has a beta of 1.31, indicating that its stock price is 31% more volatile than the S&P 500.

Does the MarketBeat Community believe in CRM or ADBE?

Salesforce received 1565 more outperform votes than Adobe when rated by MarketBeat users. Likewise, 82.47% of users gave Salesforce an outperform vote while only 70.76% of users gave Adobe an outperform vote.

Company	Underperform	Outperform
Salesforce	Outperform Votes 3242 82.47%	Underperform Votes 689 17.53%
Adobe	Outperform Votes 1677 70.76%	Underperform Votes 693 29.24%

Summary

Salesforce beats Adobe on 11 of the 19 factors compared between the two stocks.