Affirm (AFRM) Competitors $50.93 -1.61 (-3.06%) Closing price 04:00 PM EasternExtended Trading$51.17 +0.24 (+0.47%) As of 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AFRM vs. NU, LYG, BCS, CM, NWG, DB, RKT, IBIT, IX, and BBDShould you be buying Affirm stock or one of its competitors? The main competitors of Affirm include NU (NU), Lloyds Banking Group (LYG), Barclays (BCS), Canadian Imperial Bank of Commerce (CM), NatWest Group (NWG), Deutsche Bank Aktiengesellschaft (DB), Rocket Companies (RKT), iShares Bitcoin Trust (IBIT), ORIX (IX), and Banco Bradesco (BBD). These companies are all part of the "banking" industry. Affirm vs. NU Lloyds Banking Group Barclays Canadian Imperial Bank of Commerce NatWest Group Deutsche Bank Aktiengesellschaft Rocket Companies iShares Bitcoin Trust ORIX Banco Bradesco NU (NYSE:NU) and Affirm (NASDAQ:AFRM) are both large-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, community ranking, earnings, institutional ownership, media sentiment and dividends. Which has higher valuation and earnings, NU or AFRM? NU has higher revenue and earnings than Affirm. Affirm is trading at a lower price-to-earnings ratio than NU, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNU$8.27B6.52$1.03B$0.4028.27Affirm$2.80B5.79-$517.76M-$0.65-78.43 Which has more volatility & risk, NU or AFRM? NU has a beta of 1.14, suggesting that its share price is 14% more volatile than the S&P 500. Comparatively, Affirm has a beta of 3.63, suggesting that its share price is 263% more volatile than the S&P 500. Do analysts rate NU or AFRM? NU presently has a consensus price target of $15.47, suggesting a potential upside of 36.79%. Affirm has a consensus price target of $69.76, suggesting a potential upside of 36.85%. Given Affirm's stronger consensus rating and higher probable upside, analysts plainly believe Affirm is more favorable than NU.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score NU 1 Sell rating(s) 4 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.40Affirm 0 Sell rating(s) 8 Hold rating(s) 12 Buy rating(s) 1 Strong Buy rating(s) 2.67 Does the MarketBeat Community prefer NU or AFRM? Affirm received 65 more outperform votes than NU when rated by MarketBeat users. However, 53.73% of users gave NU an outperform vote while only 39.30% of users gave Affirm an outperform vote. CompanyUnderperformOutperformNUOutperform Votes3653.73% Underperform Votes3146.27% AffirmOutperform Votes10139.30% Underperform Votes15660.70% Do insiders & institutionals believe in NU or AFRM? 84.0% of NU shares are held by institutional investors. Comparatively, 69.3% of Affirm shares are held by institutional investors. 1.2% of NU shares are held by insiders. Comparatively, 12.4% of Affirm shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. Does the media refer more to NU or AFRM? In the previous week, NU had 23 more articles in the media than Affirm. MarketBeat recorded 41 mentions for NU and 18 mentions for Affirm. NU's average media sentiment score of 0.89 beat Affirm's score of 0.09 indicating that NU is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment NU 28 Very Positive mention(s) 5 Positive mention(s) 7 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Affirm 3 Very Positive mention(s) 1 Positive mention(s) 7 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Is NU or AFRM more profitable? NU has a net margin of 17.12% compared to Affirm's net margin of -7.10%. NU's return on equity of 30.99% beat Affirm's return on equity.Company Net Margins Return on Equity Return on Assets NU17.12% 30.99% 4.82% Affirm -7.10%-7.25%-2.02% SummaryNU beats Affirm on 12 of the 19 factors compared between the two stocks. Remove Ads Get Affirm News Delivered to You Automatically Sign up to receive the latest news and ratings for AFRM and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AFRM vs. The Competition Export to ExcelMetricAffirmPersonal credit institutions IndustryBusiness SectorNASDAQ ExchangeMarket Cap$16.28B$5.82B$7.54B$8.31BDividend YieldN/A4.29%2.52%4.02%P/E Ratio-78.7322.0031.0419.33Price / Sales5.7922.79152.3694.77Price / CashN/A11.1331.5134.64Price / Book5.818.265.014.48Net Income-$517.76M$391.67M$194.85M$247.07M7 Day Performance16.66%8.01%2.01%3.29%1 Month Performance-20.30%-5.31%-2.42%-2.63%1 Year Performance39.17%22.02%6.57%4.77% Affirm Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AFRMAffirm3.9425 of 5 stars$50.93-3.1%$69.76+37.0%+45.8%$16.20B$2.80B-78.352,550Analyst UpgradeNUNU3.6086 of 5 stars$11.90+1.4%$15.47+30.0%-4.4%$56.69B$8.27B29.747,686Gap DownLYGLloyds Banking Group2.7685 of 5 stars$3.71+1.0%$2.75-25.8%+46.7%$56.28B$18.60B11.2359,400BCSBarclays4.305 of 5 stars$15.65-0.4%N/A+73.3%$56.25B$26.23B8.5092,900CMCanadian Imperial Bank of Commerce4.8176 of 5 stars$57.21+1.8%$92.00+60.8%+14.8%$53.78B$26.57B10.6948,552Positive NewsNWGNatWest Group4.2909 of 5 stars$11.88+0.8%N/A+82.1%$47.82B$14.65B8.7363,700Positive NewsDBDeutsche Bank Aktiengesellschaft2.6402 of 5 stars$23.99-1.0%N/A+61.9%$47.78B$30.05B17.2690,130News CoverageRKTRocket Companies1.7887 of 5 stars$15.69+5.5%$13.83-11.8%-2.2%$31.31B$4.93B-98.0326,000Positive NewsIBITiShares Bitcoin TrustN/A$47.92-0.5%N/A+37.8%$30.95BN/A0.00N/APositive NewsIXORIX2.3179 of 5 stars$21.59+1.6%N/A-2.6%$24.60B$1.88T1.8833,807BBDBanco Bradesco3.7843 of 5 stars$2.21+2.6%$2.40+8.8%-20.3%$23.47B$101.44B7.3588,400Dividend IncreasePositive NewsGap Up Remove Ads Related Companies and Tools Related Companies NU Alternatives Lloyds Banking Group Alternatives Barclays Alternatives Canadian Imperial Bank of Commerce Alternatives NatWest Group Alternatives Deutsche Bank Aktiengesellschaft Alternatives Rocket Companies Alternatives iShares Bitcoin Trust Alternatives ORIX Alternatives Banco Bradesco Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AFRM) was last updated on 3/25/2025 by MarketBeat.com Staff From Our PartnersYour Wealth is Under AttackPlease don't wait—this is your moment to take action. 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