Aurora Innovation (AUR) Competitors $6.26 -0.15 (-2.34%) Closing price 07/18/2025 04:00 PM EasternExtended Trading$6.26 0.00 (0.00%) As of 07/18/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AUR vs. EA, TTD, SRAD, WIT, BIDU, HUBS, PINS, CHKP, GDDY, and PTCShould you be buying Aurora Innovation stock or one of its competitors? The main competitors of Aurora Innovation include Electronic Arts (EA), Trade Desk (TTD), Sportradar Group (SRAD), Wipro (WIT), Baidu (BIDU), HubSpot (HUBS), Pinterest (PINS), Check Point Software Technologies (CHKP), GoDaddy (GDDY), and PTC (PTC). These companies are all part of the "computer software" industry. Aurora Innovation vs. Its Competitors Electronic Arts Trade Desk Sportradar Group Wipro Baidu HubSpot Pinterest Check Point Software Technologies GoDaddy PTC Electronic Arts (NASDAQ:EA) and Aurora Innovation (NASDAQ:AUR) are both large-cap computer software companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, profitability, dividends, risk, valuation, analyst recommendations, media sentiment and institutional ownership. Which has more volatility & risk, EA or AUR? Electronic Arts has a beta of 0.73, indicating that its stock price is 27% less volatile than the S&P 500. Comparatively, Aurora Innovation has a beta of 2.48, indicating that its stock price is 148% more volatile than the S&P 500. Is EA or AUR more profitable? Electronic Arts has a net margin of 15.02% compared to Aurora Innovation's net margin of 0.00%. Electronic Arts' return on equity of 18.73% beat Aurora Innovation's return on equity.Company Net Margins Return on Equity Return on Assets Electronic Arts15.02% 18.73% 10.37% Aurora Innovation N/A -42.79%-37.72% Which has higher earnings & valuation, EA or AUR? Electronic Arts has higher revenue and earnings than Aurora Innovation. Aurora Innovation is trading at a lower price-to-earnings ratio than Electronic Arts, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioElectronic Arts$7.46B5.05$1.12B$4.2435.40Aurora Innovation$68M162.84-$748M-$0.48-13.04 Do analysts prefer EA or AUR? Electronic Arts presently has a consensus target price of $162.71, indicating a potential upside of 8.39%. Aurora Innovation has a consensus target price of $10.75, indicating a potential upside of 71.73%. Given Aurora Innovation's stronger consensus rating and higher possible upside, analysts clearly believe Aurora Innovation is more favorable than Electronic Arts.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Electronic Arts 0 Sell rating(s) 14 Hold rating(s) 9 Buy rating(s) 2 Strong Buy rating(s) 2.52Aurora Innovation 0 Sell rating(s) 4 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.56 Do institutionals and insiders believe in EA or AUR? 90.2% of Electronic Arts shares are held by institutional investors. Comparatively, 44.7% of Aurora Innovation shares are held by institutional investors. 0.2% of Electronic Arts shares are held by insiders. Comparatively, 11.9% of Aurora Innovation shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. Does the media refer more to EA or AUR? In the previous week, Electronic Arts had 17 more articles in the media than Aurora Innovation. MarketBeat recorded 27 mentions for Electronic Arts and 10 mentions for Aurora Innovation. Aurora Innovation's average media sentiment score of 1.33 beat Electronic Arts' score of 0.56 indicating that Aurora Innovation is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Electronic Arts 14 Very Positive mention(s) 0 Positive mention(s) 9 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Positive Aurora Innovation 9 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryElectronic Arts beats Aurora Innovation on 11 of the 17 factors compared between the two stocks. Get Aurora Innovation News Delivered to You Automatically Sign up to receive the latest news and ratings for AUR and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AUR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AUR vs. The Competition Export to ExcelMetricAurora InnovationTechnology Services IndustryBusiness SectorNASDAQ ExchangeMarket Cap$11.07B$2.50B$15.12B$9.41BDividend YieldN/A1.52%2.76%4.04%P/E Ratio-13.0431.2428.2919.76Price / Sales162.8437.5945.4389.19Price / CashN/A43.8226.7928.17Price / Book5.806.206.495.69Net Income-$748M$33.22M$197.58M$257.97M7 Day Performance10.60%10.91%7.84%1.92%1 Month Performance19.92%19.00%13.59%12.82%1 Year Performance47.99%30.40%23.95%19.22% Aurora Innovation Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AURAurora Innovation2.6441 of 5 stars$6.26-2.3%$10.75+71.7%+48.0%$11.07B$68M-13.041,800Positive NewsEAElectronic Arts4.0072 of 5 stars$149.39+0.5%$162.71+8.9%+7.1%$37.59B$7.46B35.2814,500Insider TradeTTDTrade Desk4.1764 of 5 stars$75.44+0.1%$97.27+28.9%-16.5%$37.10B$2.44B92.063,522Trending NewsAnalyst ForecastOptions VolumeAnalyst RevisionSRADSportradar Group2.7839 of 5 stars$29.19+2.2%$28.33-2.9%+170.3%$32.50B$1.15B153.724,582Analyst ForecastWITWipro3.0884 of 5 stars$2.89-0.9%N/A-50.7%$30.18B$890.88B19.23233,346Trending NewsEarnings ReportBIDUBaidu4.6086 of 5 stars$85.86-1.2%$107.82+25.6%-2.8%$29.66B$18.24B8.5235,900Trending NewsAnalyst ForecastOptions VolumeHUBSHubSpot4.8363 of 5 stars$540.61+3.1%$764.93+41.5%+13.0%$28.51B$2.63B-1,201.368,246News CoveragePositive NewsAnalyst ForecastInsider TradePINSPinterest4.5578 of 5 stars$35.97+1.6%$40.52+12.6%-8.7%$24.40B$3.65B13.134,666Trending NewsAnalyst ForecastInsider TradeAnalyst RevisionCHKPCheck Point Software Technologies4.2901 of 5 stars$220.54+2.3%$233.04+5.7%+26.4%$24.25B$2.57B29.096,669Positive NewsGDDYGoDaddy4.8716 of 5 stars$169.83+1.2%$214.86+26.5%+16.3%$24.20B$4.57B32.665,518Positive NewsPTCPTC4.0065 of 5 stars$190.25-1.7%$191.38+0.6%+13.5%$22.81B$2.35B52.247,501Gap Down Related Companies and Tools Related Companies EA Competitors TTD Competitors SRAD Competitors WIT Competitors BIDU Competitors HUBS Competitors PINS Competitors CHKP Competitors GDDY Competitors PTC Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:AUR) was last updated on 7/21/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredGoogle did what!?!?A new technology has sparked a modern-day gold rush in Silicon Valley. 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