HubSpot (HUBS) Competitors

HubSpot logo
$176.04 +0.01 (+0.01%)
Closing price 06/18/2026 03:59 PM Eastern
Extended Trading
$175.97 -0.08 (-0.04%)
As of 06/18/2026 07:57 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

HUBS vs. BRZE, FRSH, MNDY, TEAM, and WDAY

Should you buy HubSpot stock or one of its competitors? MarketBeat compares HubSpot with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with HubSpot include Braze (BRZE), Freshworks (FRSH), monday.com (MNDY), Atlassian (TEAM), and Workday (WDAY). These companies are all part of the "internet software" industry.

How does HubSpot compare to Braze?

Braze (NASDAQ:BRZE) and HubSpot (NYSE:HUBS) are both mid-cap computer and technology companies, but which is the better business? We will compare the two businesses based on the strength of their risk, analyst recommendations, earnings, media sentiment, dividends, profitability, institutional ownership and valuation.

In the previous week, HubSpot had 16 more articles in the media than Braze. MarketBeat recorded 18 mentions for HubSpot and 2 mentions for Braze. HubSpot's average media sentiment score of 0.84 beat Braze's score of 0.77 indicating that HubSpot is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Braze
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
HubSpot
12 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Braze currently has a consensus price target of $35.00, indicating a potential upside of 74.48%. HubSpot has a consensus price target of $311.00, indicating a potential upside of 76.66%. Given HubSpot's higher probable upside, analysts plainly believe HubSpot is more favorable than Braze.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Braze
1 Sell rating(s)
0 Hold rating(s)
19 Buy rating(s)
0 Strong Buy rating(s)
2.90
HubSpot
2 Sell rating(s)
7 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.63

90.5% of Braze shares are held by institutional investors. Comparatively, 90.4% of HubSpot shares are held by institutional investors. 12.5% of Braze shares are held by company insiders. Comparatively, 3.7% of HubSpot shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Braze has a beta of 0.83, meaning that its share price is 17% less volatile than the broader market. Comparatively, HubSpot has a beta of 1.22, meaning that its share price is 22% more volatile than the broader market.

HubSpot has a net margin of 3.04% compared to Braze's net margin of -15.51%. HubSpot's return on equity of 5.66% beat Braze's return on equity.

Company Net Margins Return on Equity Return on Assets
Braze-15.51% -17.52% -9.88%
HubSpot 3.04%5.66%3.04%

HubSpot has higher revenue and earnings than Braze. Braze is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Braze$738.18M3.06-$131.29M-$1.12N/A
HubSpot$3.13B2.88$45.91M$1.9192.17

Summary

HubSpot beats Braze on 12 of the 16 factors compared between the two stocks.

How does HubSpot compare to Freshworks?

Freshworks (NASDAQ:FRSH) and HubSpot (NYSE:HUBS) are both mid-cap computer and technology companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, media sentiment, dividends, risk, valuation, profitability and institutional ownership.

Freshworks has higher earnings, but lower revenue than HubSpot. Freshworks is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Freshworks$838.81M2.92$183.72M$0.6214.29
HubSpot$3.13B2.88$45.91M$1.9192.17

Freshworks currently has a consensus price target of $12.18, indicating a potential upside of 37.49%. HubSpot has a consensus price target of $311.00, indicating a potential upside of 76.66%. Given HubSpot's stronger consensus rating and higher probable upside, analysts clearly believe HubSpot is more favorable than Freshworks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Freshworks
1 Sell rating(s)
7 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.47
HubSpot
2 Sell rating(s)
7 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.63

Freshworks has a net margin of 20.69% compared to HubSpot's net margin of 3.04%. HubSpot's return on equity of 5.66% beat Freshworks' return on equity.

Company Net Margins Return on Equity Return on Assets
Freshworks20.69% 4.27% 2.74%
HubSpot 3.04%5.66%3.04%

Freshworks has a beta of 0.89, suggesting that its stock price is 11% less volatile than the broader market. Comparatively, HubSpot has a beta of 1.22, suggesting that its stock price is 22% more volatile than the broader market.

75.6% of Freshworks shares are held by institutional investors. Comparatively, 90.4% of HubSpot shares are held by institutional investors. 8.5% of Freshworks shares are held by company insiders. Comparatively, 3.7% of HubSpot shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, HubSpot had 14 more articles in the media than Freshworks. MarketBeat recorded 18 mentions for HubSpot and 4 mentions for Freshworks. HubSpot's average media sentiment score of 0.84 beat Freshworks' score of 0.09 indicating that HubSpot is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Freshworks
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
HubSpot
12 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

HubSpot beats Freshworks on 12 of the 17 factors compared between the two stocks.

How does HubSpot compare to monday.com?

monday.com (NASDAQ:MNDY) and HubSpot (NYSE:HUBS) are both mid-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, risk, analyst recommendations, profitability, media sentiment, dividends, earnings and valuation.

73.7% of monday.com shares are owned by institutional investors. Comparatively, 90.4% of HubSpot shares are owned by institutional investors. 22.3% of monday.com shares are owned by insiders. Comparatively, 3.7% of HubSpot shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

monday.com currently has a consensus price target of $126.48, indicating a potential upside of 76.82%. HubSpot has a consensus price target of $311.00, indicating a potential upside of 76.66%. Given monday.com's stronger consensus rating and higher possible upside, research analysts clearly believe monday.com is more favorable than HubSpot.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
monday.com
1 Sell rating(s)
7 Hold rating(s)
17 Buy rating(s)
0 Strong Buy rating(s)
2.64
HubSpot
2 Sell rating(s)
7 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.63

monday.com has a net margin of 9.17% compared to HubSpot's net margin of 3.04%. HubSpot's return on equity of 5.66% beat monday.com's return on equity.

Company Net Margins Return on Equity Return on Assets
monday.com9.17% 5.10% 2.91%
HubSpot 3.04%5.66%3.04%

monday.com has a beta of 1.24, meaning that its share price is 24% more volatile than the broader market. Comparatively, HubSpot has a beta of 1.22, meaning that its share price is 22% more volatile than the broader market.

In the previous week, HubSpot had 17 more articles in the media than monday.com. MarketBeat recorded 18 mentions for HubSpot and 1 mentions for monday.com. HubSpot's average media sentiment score of 0.84 beat monday.com's score of -0.03 indicating that HubSpot is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
monday.com
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
HubSpot
12 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

monday.com has higher earnings, but lower revenue than HubSpot. monday.com is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
monday.com$1.23B2.97$118.74M$2.3031.10
HubSpot$3.13B2.88$45.91M$1.9192.17

Summary

monday.com and HubSpot tied by winning 8 of the 16 factors compared between the two stocks.

How does HubSpot compare to Atlassian?

HubSpot (NYSE:HUBS) and Atlassian (NASDAQ:TEAM) are both computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, valuation, earnings, profitability, media sentiment and analyst recommendations.

HubSpot has a net margin of 3.04% compared to Atlassian's net margin of -3.50%. Atlassian's return on equity of 6.22% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot3.04% 5.66% 3.04%
Atlassian -3.50%6.22%1.37%

In the previous week, Atlassian had 3 more articles in the media than HubSpot. MarketBeat recorded 21 mentions for Atlassian and 18 mentions for HubSpot. Atlassian's average media sentiment score of 1.28 beat HubSpot's score of 0.84 indicating that Atlassian is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
12 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Atlassian
16 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

HubSpot has a beta of 1.22, indicating that its share price is 22% more volatile than the broader market. Comparatively, Atlassian has a beta of 1.07, indicating that its share price is 7% more volatile than the broader market.

HubSpot has higher earnings, but lower revenue than Atlassian. Atlassian is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B2.88$45.91M$1.9192.17
Atlassian$5.22B4.03-$256.69M-$0.83N/A

90.4% of HubSpot shares are owned by institutional investors. Comparatively, 94.5% of Atlassian shares are owned by institutional investors. 3.7% of HubSpot shares are owned by insiders. Comparatively, 36.7% of Atlassian shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

HubSpot presently has a consensus target price of $311.00, indicating a potential upside of 76.66%. Atlassian has a consensus target price of $145.63, indicating a potential upside of 76.05%. Given HubSpot's higher possible upside, analysts plainly believe HubSpot is more favorable than Atlassian.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
2 Sell rating(s)
7 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.63
Atlassian
1 Sell rating(s)
5 Hold rating(s)
21 Buy rating(s)
1 Strong Buy rating(s)
2.79

Summary

Atlassian beats HubSpot on 9 of the 16 factors compared between the two stocks.

How does HubSpot compare to Workday?

HubSpot (NYSE:HUBS) and Workday (NASDAQ:WDAY) are both computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, risk, analyst recommendations, profitability, earnings, media sentiment, institutional ownership and valuation.

In the previous week, Workday had 19 more articles in the media than HubSpot. MarketBeat recorded 37 mentions for Workday and 18 mentions for HubSpot. Workday's average media sentiment score of 1.15 beat HubSpot's score of 0.84 indicating that Workday is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HubSpot
12 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Workday
28 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

Workday has a net margin of 8.60% compared to HubSpot's net margin of 3.04%. Workday's return on equity of 14.75% beat HubSpot's return on equity.

Company Net Margins Return on Equity Return on Assets
HubSpot3.04% 5.66% 3.04%
Workday 8.60%14.75%6.87%

HubSpot has a beta of 1.22, indicating that its share price is 22% more volatile than the broader market. Comparatively, Workday has a beta of 1.09, indicating that its share price is 9% more volatile than the broader market.

HubSpot currently has a consensus price target of $311.00, indicating a potential upside of 76.66%. Workday has a consensus price target of $185.03, indicating a potential upside of 58.24%. Given HubSpot's stronger consensus rating and higher possible upside, equities analysts clearly believe HubSpot is more favorable than Workday.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot
2 Sell rating(s)
7 Hold rating(s)
21 Buy rating(s)
0 Strong Buy rating(s)
2.63
Workday
1 Sell rating(s)
15 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.54

90.4% of HubSpot shares are owned by institutional investors. Comparatively, 89.8% of Workday shares are owned by institutional investors. 3.7% of HubSpot shares are owned by company insiders. Comparatively, 18.6% of Workday shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Workday has higher revenue and earnings than HubSpot. Workday is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HubSpot$3.13B2.88$45.91M$1.9192.17
Workday$9.55B3.02$693M$3.2036.54

Summary

Workday beats HubSpot on 11 of the 17 factors compared between the two stocks.

Get HubSpot News Delivered to You Automatically

Sign up to receive the latest news and ratings for HUBS and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HUBS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

HUBS vs. The Competition

MetricHubSpotINTERNET SOFTWARE IndustryComputer SectorNYSE Exchange
Market Cap$9.02B$16.66B$40.03B$23.21B
Dividend YieldN/A3.10%3.26%4.06%
P/E Ratio92.1765.84165.2228.67
Price / Sales2.8843.51630.0822.84
Price / Cash50.9569.7048.3318.67
Price / Book4.466.259.824.69
Net Income$45.91M$384.51M$1.07B$1.08B
7 Day Performance-6.27%-0.62%0.26%-0.82%
1 Month Performance-11.53%-1.89%4.16%1.07%
1 Year Performance-67.08%-6.60%162.92%25.02%

HubSpot Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HUBS
HubSpot
4.6997 of 5 stars
$176.04
+0.0%
$311.00
+76.7%
-67.1%$9.02B$3.13B92.178,882
BRZE
Braze
3.4715 of 5 stars
$21.73
+0.3%
$35.00
+61.1%
-22.4%$2.45B$787.12MN/A1,988
FRSH
Freshworks
3.7375 of 5 stars
$9.51
+0.7%
$12.18
+28.1%
-39.9%$2.63B$871.17M15.344,500
MNDY
monday.com
4.6064 of 5 stars
$77.26
-0.4%
$126.48
+63.7%
-74.5%$3.95B$1.30B33.593,155
TEAM
Atlassian
3.9355 of 5 stars
$91.55
+3.4%
$145.63
+59.1%
-56.4%$23.23B$5.22BN/A13,813

Related Companies and Tools


This page (NYSE:HUBS) was last updated on 6/21/2026 by MarketBeat.com Staff.
From Our Partners