BCOV vs. TTGT, TZOO, DHX, LPSN, MCHX, MOVE, META, EQIX, SE, and EBAY
Should you be buying Brightcove stock or one of its competitors? The main competitors of Brightcove include TechTarget (TTGT), Travelzoo (TZOO), DHI Group (DHX), LivePerson (LPSN), Marchex (MCHX), Movano (MOVE), Meta Platforms (META), Equinix (EQIX), SEA (SE), and eBay (EBAY). These companies are all part of the "internet software & services" industry.
Brightcove vs.
Brightcove (NASDAQ:BCOV) and TechTarget (NASDAQ:TTGT) are both small-cap computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, community ranking, risk, media sentiment, dividends, institutional ownership, analyst recommendations, profitability and earnings.
TechTarget received 7 more outperform votes than Brightcove when rated by MarketBeat users. However, 72.70% of users gave Brightcove an outperform vote while only 68.36% of users gave TechTarget an outperform vote.
In the previous week, TechTarget had 2 more articles in the media than Brightcove. MarketBeat recorded 3 mentions for TechTarget and 1 mentions for Brightcove. Brightcove's average media sentiment score of 0.00 beat TechTarget's score of -0.59 indicating that Brightcove is being referred to more favorably in the media.
Brightcove has a net margin of -4.57% compared to TechTarget's net margin of -5.34%. TechTarget's return on equity of 5.44% beat Brightcove's return on equity.
TechTarget has higher revenue and earnings than Brightcove. TechTarget is trading at a lower price-to-earnings ratio than Brightcove, indicating that it is currently the more affordable of the two stocks.
80.1% of Brightcove shares are held by institutional investors. Comparatively, 93.5% of TechTarget shares are held by institutional investors. 4.2% of Brightcove shares are held by insiders. Comparatively, 10.7% of TechTarget shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Brightcove presently has a consensus target price of $3.98, suggesting a potential downside of 10.67%. TechTarget has a consensus target price of $30.14, suggesting a potential upside of 105.61%. Given TechTarget's stronger consensus rating and higher probable upside, analysts plainly believe TechTarget is more favorable than Brightcove.
Brightcove has a beta of 1.01, suggesting that its share price is 1% more volatile than the S&P 500. Comparatively, TechTarget has a beta of 1.02, suggesting that its share price is 2% more volatile than the S&P 500.
Summary
TechTarget beats Brightcove on 13 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:BCOV) was last updated on 2/22/2025 by MarketBeat.com Staff
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