Brightcove (BCOV) Competitors

Brightcove (NASDAQ:BCOV) and TechTarget (NASDAQ:TTGT) are both small-cap computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their community ranking, analyst recommendations, dividends, media sentiment, risk, institutional ownership, profitability, valuation and earnings.

Which has more volatility and risk, BCOV or TTGT?

Brightcove has a beta of 1.02, suggesting that its stock price is 2% more volatile than the S&P 500. Comparatively, TechTarget has a beta of 1.04, suggesting that its stock price is 4% more volatile than the S&P 500.

Does the media favor BCOV or TTGT?

In the previous week, TechTarget had 5 more articles in the media than Brightcove. MarketBeat recorded 7 mentions for TechTarget and 2 mentions for Brightcove. Brightcove's average media sentiment score of 0.89 beat TechTarget's score of 0.02 indicating that Brightcove is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brightcove	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
TechTarget	0 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Does the MarketBeat Community prefer BCOV or TTGT?

TechTarget received 12 more outperform votes than Brightcove when rated by MarketBeat users. However, 72.30% of users gave Brightcove an outperform vote while only 69.23% of users gave TechTarget an outperform vote.

Company	Underperform	Outperform
Brightcove	Outperform Votes 402 72.30%	Underperform Votes 154 27.70%
TechTarget	Outperform Votes 414 69.23%	Underperform Votes 184 30.77%

Do institutionals and insiders believe in BCOV or TTGT?

80.1% of Brightcove shares are held by institutional investors. Comparatively, 93.5% of TechTarget shares are held by institutional investors. 3.7% of Brightcove shares are held by company insiders. Comparatively, 10.7% of TechTarget shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Is BCOV or TTGT more profitable?

Brightcove has a net margin of -4.57% compared to TechTarget's net margin of -5.34%. TechTarget's return on equity of 5.44% beat Brightcove's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brightcove	-4.57%	-9.46%	-4.20%
TechTarget	-5.34%	5.44%	1.78%

Do analysts rate BCOV or TTGT?

Brightcove currently has a consensus price target of $3.98, indicating a potential downside of 9.25%. TechTarget has a consensus price target of $38.17, indicating a potential upside of 95.23%. Given TechTarget's stronger consensus rating and higher possible upside, analysts plainly believe TechTarget is more favorable than Brightcove.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brightcove	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
TechTarget	0 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.83

Which has higher valuation and earnings, BCOV or TTGT?

TechTarget has higher revenue and earnings than Brightcove. TechTarget is trading at a lower price-to-earnings ratio than Brightcove, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brightcove	$199.83M	0.99	-$22.89M	-$0.21	-20.86
TechTarget	$226.31M	2.53	$4.46M	-$0.42	-46.55

Summary

TechTarget beats Brightcove on 13 of the 18 factors compared between the two stocks.